Why Investments in Ethereum are Increasing?

Investments in Ethereum

Introduced in 2013 by a Bitcoin programmer named Vitalik Buterin, Ethereum is an open-source blockchain platform that enables developers to build and deploy decentralized applications. Here’s why investors see this as an attractive proposition.

If you have even the slightest interest in virtual money, then you would know about Bitcoin—an electronic, peer-to-peer, decentralized, distributed cash system. A digital asset in many ways, Bitcoin has taken the internet by storm. More of a virtual currency and less of coin, Bitcoin possesses power far beyond the dollar because it is not a physical currency and the dollar is not a payment network.

So, where does Ethereum fit in all of this? One of the biggest cryptocurrency assets in crypto exchanges and markets today, Ethereum is well-known not because it has a significant amount of crowded money, but because it is similar to Bitcoin—the most popular and highly sought-after crypto asset out there.

However, a blockchain platform, Ethereum is slowly starting to steal the limelight from bitcoin or at least that is what the current investment trend in the blockchain technology indicates. So, why is Ethereum popular among businesses these days?

The reason why businesses are so interested in Ethereum today is that all parties involved in a transaction or agreement can use smart contracts on the Ethereum blockchain platform to enclose all the processes and rules of transactions.

Once all transactions or agreements are successfully executed, the smart contract immediately carries out actions and initiates compliance checks, which are based on the rules defined and encoded in the smart contract. To come up with better blockchain solutions, all these processes are carefully implemented during the development phase of the Ethereum blockchain platform.

Bitcoin vs. Ethereum

This is a counter argument to what was said above—Ethereum is popular because of its similarity to Bitcoin. One thing that gives Ethereum an edge over its more established and popular counterpartis that it isn’t purely a cryptocurrency like Bitcoin. The Ethereum blockchain platform allows for smart contracts which automictically process transactions when both parties in the transaction have fulfilled their responsibilities in the contract.

Ether—the native cryptocurrency of Ethereum powers its transactions. Just like Bitcoin, Ether can be bought and sold for real-world money via a variety of online exchanges. Generally, Ether trades for a lot less than Bitcoin. However, the newfound support from major companies and banking institutions may skyrocket Ether’s value very soon.

The Real-World Use Cases of Ethereum

The prospect of Ethereum blockchain technology looks great in theory but are they any real use cases that serve as a reference for its potential? Ethereum can be used to decentralize virtually any service that is currently centralized. Think industries currently controlled by an intermediary: banking, payments, insurance, and real estate are the obvious ones.

However, there are other sectors that blockchain can be used for as well. These include supply chain management, forecasting, music sharing, IoT applications, music sharing and voting systems.

Today, Ethereum is being used in their blockchain applications by many big names across various industries. Example of this is the recently launched Microsoft Azure—a blockchain-as-a-service platform that uses several distributed ledgers in its service offering, including Ethereum. In fact, more than ten banks including Barclays, HSBC, and UBS used the Ethereum protocol via Azure to test out a bank-to-bank platform.

With this simulation, the banks could settle transactions to each other almost instantaneously, compared to several days or weeks needed under current systems.Advocates of the blockchain technology predict that in the next couple of years, blockchain platforms like Ethereum will be commercially used by banks to transfer real assets.

The Increasing Popularity of Ethereum Wallets

If you want to store your Ether or private keys in a secure way, then you will need a place where you can do that. This where Ethereum ‘wallets’ come in. Since it means losing your Ether forever, losing your private key is a much bigger deal than misplacing a password.

While verification from intermediaries is no longer required, you have no help desk to turn to recover your secret key.However, there is some good news—you can choose from a variety of Ethereum wallets to store your cryptocurrency: desktop wallets, web wallets, hardware wallets, and paper wallets. You can choose a wallet depending on your preferences for convenience and security.

The Role of Enterprise Ethereum Alliance

Another thing attracting investors to Ethereum is the Enterprise Ethereum Alliance—one of the biggest entities supporting the growth of Ethereum. The reason for establishing this alliance is to bring together some of the biggest names in the banking and technology sector to come up with innovative new uses for Ethereum and the blockchain technology on which the crypto asset is based.

Some of the tech companies that are part of the alliance include Samsung, Intel, and Microsoft. The banking institutions supporting the alliance are Mastercard, Santander, ING, JP Morgan, amongst others. A variety of cutting-edge startups are also involved in the Enterprise Ethereum Alliance. The main aim of the alliance is to make Ethereum more accessible and practical for a wide-range of real-world applications. Companies making up the alliance are actively engaged in initiatives directed towards helping the Ethereum blockchain platform and cryptocurrency realize its true potential.

While it is still early days for the blockchain technology and there will be more challenges to overcome, Ethereum can be considered as a truly transformational platform. With so many applications in the works, we can begin to wonder about the unimagined possibilities that await. If you want to know about the latest development in Ethereum blockchain technology, then get in touch with us today!

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Percento is a Professional IT Consulting, Implementation and Management firm.  To find out how we can help your organization, please contact one of our friendly sales representatives for a review of your system and a comprehensive (No Obligation) proposal of services. Call today toll-free at 800.614-7886 [Austin | Houston | League City  | The Woodlands | Dallas | San Antonio] or email us at sales@percentotech.com.

Emirates: The First Airline to Introduce Web VR Technology

Web VR TechnologyAre business and first-class airline tickets out of range? No worries, Emirates has unveiled a new technology that makes it possible for anyone and everyone to take a virtual trip in its airline, which includes the business and first-class cabins. Read on to know more about the Web VR technology of Emirates.

Do you always turn right after boarding the plane? If you’ve ever been on an airplane, you’ll know exactly what I mean. But, if you haven’t ever step foot on a plane, then here is an explanation of what I interjected.

After boarding the plane, economy class passengers are directed towards the right side of the plane’s seating area. On the other hand, the first class and business seats or cabins on a plane are towards the front of the aircraft. These seats have more space, comfort, service, and privacy than those in the economy class.

If your finances don’t allow to travel first class, then you may want to the new web virtual reality (VR) technology of Emirates. The new web VR technology of Emirates makes it possible for anyone and everyone to take a virtual trip on its airline, which includes the business and first-class cabins. The airline has launched 3D seat models on emirates.com, which makes it the first airline to introduce web virtual reality (VR) technology online.

What Visitors Can Do with the New Web VR Technology of Emirates

The new web VR technology of Emirates allows visitors to check out the interiors of the A380. Users can take virtual trips of the plane’s economy, business, and first-class cabins, as well as the fancy lounge and shower. Additionally, they can sit in various seats in each section to check out the view and features, in addition to being able to flick the cabin lights on and off—something passengers aren’t allowed to do in real life.

The visualization technology displays a 3D, 360-degree view of the interior of the Emirates’ Airbus A380, giving people who have booked a flight with the airline a chance to explore their seats, cabin, and on-board offering. The new VR tech on emirates.com allows users to navigate through the economy, business, and first-class cabins, as well as the Onboard Lounge and Shower Spa on the A380 using navigational hotspots. Soon, the high-quality 3D generated graphics will include renderings of Emirates’ entire fleet.

The real novelty is found in the more expensive sections. Where users can see the extra legroom and a minibar in first-class. Customers visiting the website via their mobile devices or the Emirates app can also book their seats with the virtual environment, and both cabin navigation and seat selection can be done using any VR headset.

The new VR online experience invites potential passengers to ‘step on-board’ and get an in-flight experience before even stepping foot in an airport. At the flick of a switch, users can turn the cabin lights on or off to create either a daytime or nighttime flight experience. Additionally, interactive buttons allow visitors to the site to move around the cabin and explore different sections. It’s the ultimate voyeur’s window to luxury air travel.

You can peek inside the shower spa to see how those in first class freshen up mid-flight, or have a nose around the onboard lounge to see what it might be like to sip on your favorite cocktail at an altitude of 40,000 feet. Also, to compare, you can travel from the luxurious upper deck back down to the lower deck to see a digital version of both cabins.

The high-quality 3D generated graphics offer an outstanding render that is close to reality. The immersive experience is currently available for three class Emirates A380 but will soon include renderings of Emirates’ entire fleet including all configurations of the A380 and Boeing 777 aircraft.

What Emirates is Saying About Its New Virtual Reality Technology

What are the comments of the Emirates Hierarchy on the airline’s new web VR technology? Taking about the new virtual reality online technology introduced by the airline, Alex Knigge—the Senior Vice President, Corporate Communications of Emirates, had the following to say:

As we continually invest to provide our customers with an unmatched travel experience onboard and on the ground, we also work very hard to give our customers a world-class digital experience. We are pleased to be the world’s first airline to introduce this cutting-edge web VR technology, which offers our customers an immersive opportunity to learn more about the fantastic Emirates experience before they step on board. In our usability tests with customers, we found that they particularly appreciated the 3D seat and cabin models when selecting their seats.”

Customers accessing emirates.com via their mobile devices or the Emirates app for iOS and Android will also be able to explore their seats before checking in online with the 3D seat map. The tool allows customers to navigate from one seat to another, in addition to allowing potential passengers to book their preferred seats from within the 3D environment.

New 3D cabin models are not the only thing users can access with the new web VR tech of Emirates. They can also view product videos, which illustrate the end-to-end travel experience across all cabins. Serving as guide, the videos give potential passengers a clear idea of all the unique features of the Emirates Travel experience. Moreover, Emirates is continuing to conduct frequent usability studies with customers and frequent flyers in different geographies to identify further opportunities to enhance its digital user experience.

The new web VR tech of Emirates is one of a kind experience. To know more about this technology, get in touch with us today!

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Percento is a Professional IT Consulting, Implementation and Management firm.  To find out how we can help your organization, please contact one of our friendly sales representatives for a review of your system and a comprehensive (No Obligation) proposal of services. Call today toll-free at 800.614-7886 [Austin | Houston | League City  | The Woodlands | Dallas | San Antonio] or email us at sales@percentotech.com.

Here Are Interactive Robots That You Can Buy Today

Interactive Robots

Fascinating machines, Robots are much more than just toys today. From virtual assistants to cleaning droids, robots are everywhere. In fact, you can own one yourself. Here are interactive robots that you can buy today.

According to the Interactive Robots market report, the latest trend gaining momentum in the market is advances in artificial intelligence (AI) technology. AI is a set of technologies that can be imparted in smart phones, home devices, advanced robots, and connected vehicles. Thanks to advances in AI, digital devices can now undertake complex tasks with understanding and learning. They can recognize language and emotional and social dexterity and respond accordingly.

According to the Interactive Robots market report, the global interactive robots market will potentially grow at a CAGR of 74.69% between 2017-2021. The report says that one of the major drivers for this market is innovation budget by governments for robotics. Increasing budget and subsidies for innovating robotics solutions to increase their deployment is driving innovations in interactive robots to increase their use in multiple applications.

Subsidies are driving established and new players to implement more experiments in interactive robots. Over the decade, many companies have come up with improved robots that can interact more socially and emotionally. While the likes of Facebook and Google create artificial intelligence (AI) assistants and some other companies build sci-fi robots that scare the hell out of pets, there are a surprising number of smart and interactive robots that the average Trendy Technology reader can probably get their hands on.

The Coolest Interactive Bots That You Can Buy

If you’re old enough to remember the craze around Tamagotchi—the handheld digital pet, back in the 90s, then you’d know well that owning an interactive robot can be a lot of fun. Tamagotchi was kind of our introduction to mainstream interactive robots. The toy is making a comeback but today, there are robots far more interactive that may even teach you a few things along the way. However, the best thing is that these robots are affordable which means that you can start thinking about owning your own robot.

From handheld robots to human-sized humanoids, there’s a bevy of new companions fit for the home to keep you company, tutor your kids, work with other smart home devices and keep an eye on things when you’re away. Here are 5 interactive robots that you can buy today to make your life super fun and easy.

Lynx

The first humanoid robot with voice assistant Alexa inside, Lynx from UBTech can do everything Amazon Alexa can. This includes answering questions, playing music and controlling smart home devices. But, the capabilities Lynx are not limited to these things. Instead, it offers a lot more. This interactive bot can perform facial recognition, and it’s 18 digital servo motors allow it to dance and even teach you yoga poses.

In addition to the above, users of Lynx can use the robot from anywhere in the world to video chat and hug or high-five their loved ones remotely. This interactive robot from UBTech is priced at $799.

Zenbo

A bug-eyed boy from Asus, Zenbo looks like the lovechild of a smartphone and a trendy IKEA lamp. The robot is designed to take control of your smart home and help-out with household entertainment. A two-foot tall smartphone-on-wheels, Zenbo looks like a mechanical version of E.T. with its articulated neck and bulbous.

Displaying an expressive pair of video eyes, Zenbo acts a remote-control security camera. It can take snaps and share photos, conduct video calls, provide calendar and to-do reminders, and play games and music. Additionally, this interactive robot from Asus can tell stories, dictate recipes, control smart home products and even relay SOS messages. However, many of the actions must be prompted and enacted from the bot’s 6.8-inch touch screen. The robot is priced at $599. If you’re looking for a robot-helper for your home, then Zenbo can be a great choice.

iRobot Create 2

Ideal for the creative mind, the iRobot create 2 programmable Robot is designed to become whatever you want it to be. You can program the Create 2 with new behaviors, sounds, and movements. An interactive robot that you can build and program to your needs, Create- 2 is shaped like the popular Roomba robotic Vacuum. You can even attach your own robotic equipment, such as camera and different sensors.

The robot is created as a STEM tool, but it’s perfect for anyone who wants to explore robotics and interact with robots in a hands-on environment. The best part is that you can get all the fun for just $199.99.

Zoomer Robot Dog

Zoomer is a robot dog from Spin Master with wheels instead of paws. You can teach Zoomer to respond in three languages and it can perform tricks such as playing dead and ‘shaking hands’.When left to its own devices,Zoomer will jovially zip around on its wheel-paws and bark, which sounds annoying but should keep easily distracted children entertained and out of your hair.

While Zoomer isn’t the most advanced robot out there, it is one of the better robot pets around and is significantly easier to keep than an actual dog.

WowWee MiP

Using just a hand motion or the free app, you can easily control one of these interactive robots. An adorable robot, MiP rolls on two wheels and quickly becomes a part of your everyday life. It will carry items (up to its own weight) for you, play games, interact with other smart devices, and much more. The interactive robot is priced at just $60.

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Percento is a Professional IT Consulting, Implementation and Management firm.  To find out how we can help your organization, please contact one of our friendly sales representatives for a review of your system and a comprehensive (No Obligation) proposal of services. Call today toll-free at 800.614-7886 [Austin | Houston | League City  | The Woodlands | Dallas | San Antonio] or email us at sales@percentotech.com.

The 5 Best Travel Apps

Travel AppsWhether you are travelling for a business meeting or going on a well-deserved vacation with your family, you should never plan your travel in haste. Instead, use these 5 travel apps to get the best deal and make the most out of your travels.

There are things certain things that we must carry with us when embark on a global adventure. These essentials include your passport, your credit card and your phone. Why is your phone such an important travel item? You won’t need a travel guide and would find suitable and affordable places to eat and live in during your travels. In fact, your phone will come in handy for making your trip awesome before you even step foot on the plane.

A Travel App is the Only Travel Agent and Guide You Need

The sights and sounds of where you’re headed is probably the best thing about your travel, but what if a tool could make it easy for you to find the best and most affordable ways to reach the desired destination? You would use it right? Of course, you would. Well, you’re in luck—there are travel apps that make travelling extremely convenient and affordable. By just having these apps installed in your phone, you can dramatically improve your journey to where you’re headed next.

If you own a smartphone, then there’s no reason for you to hire the services of a travel agent or guide. It’s 2018 and you have everything you need to make your trip a breeze. So, don’t waste your hard-earned money on something you can do yourself. Here are the 5 best travel apps that can act as both your travel agent and your travel guide.

Hopper

Planning a trip? Then Hopper may well be the friend you need. Generally, travelling is expensive but there are ways to make it affordable. Have you ever been in a situation where you booked a flight only to find that it was being sold for a cheaper price a week later? With Hopper, you can avoid this. Simply enter your travel plans and the app will tell you when is the best time to book the flight.

With Hopper, you can get the cheapest fare for a flight. The app tells you when to buy your tickets through push notifications. According to the company, users of Hopper can save up to 40% on their next flight with the app. The app ensures this by tracking and analyzing billions of flights worldwide. In addition to providing great flight deals, the app can book you a flight in a minute or less. So, if you made up your mind about a flight, then it won’t take you long to book the flight using Hopper.

Airbnb

Airbnb is a household name today, not just here in the United States but all around the world. Using the app, you can find an affordable accommodation anywhere you go. You can share space with other people during your travels or book a hotel room to bask in luxury. Recently, the app added a new feature called ‘Trips’, which offers experiences to choose from during your travels. These are trips around town with local guides. Soon, the app will become an all-in-on travel app that allows you to find accommodation, book a ride, plan trips and so on.

Citymapper

While you use can general apps such as Apple or Google Maps to get information about public transit, a dedicated app for this purpose such as Citymapper can give you the edge. Using this app, you can successfully navigate many cities across the globe.

With this app, getting around a big city is no longer a problem. Easy to use, the app offers transit maps which includes real-time information, biking and walking directions and disruption alerts. The app covers many cities and transport types and allows you to find your transport mid-journey. Moreover, the app will make travel suggestions to you such as the best train car to take and what station exit to take when you arrive at your stop.

Uber

Say what you want about Uber, the fact remains that it is the best app and riding hailing service to get around town. If you haven’t downloaded the Uber app yet, then it is recommended that you do so before your travel. While it has received a lot of slack here in the United States, Uber is a popular app and transportation service in many countries of the world.

Uber is the first thing you’ll need if you’re travelling and don’t want to use public transport or don’t have the cash to pay a regular cab driver. The app is available in most countries of the world so you can expect to use Uber where you’re headed next. Also, in many countries, the service is cheaper than a regular taxi. And, if you’re headed to Croatia, then you can try out the Uber speedboats.

Google Translate

Even if you prepared well for your travel, language can be stumbling block on your trip. The good news is that there a few translation apps that you use to overcome the language barrier, and the best app for this purpose is Google Translate. Using this app, you can listen to conversations and get translated text. Also, the app can look at a sign through your smartphone’s camera and translate its meaning.

In addition to the above, there are a few other apps that you’ll find useful on your travels. These include AccuWeather, TravelBank, and Skyscanner. If you want to get information on these apps or want to know about other travel apps, then get in touch with us today!

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Percento is a Professional IT Consulting, Implementation and Management firm.  To find out how we can help your organization, please contact one of our friendly sales representatives for a review of your system and a comprehensive (No Obligation) proposal of services. Call today toll-free at 800.614-7886 [Austin | Houston | League City  | The Woodlands | Dallas | San Antonio] or email us at sales@percentotech.com.

Website Strategies That Can Improve Your Online Presence

Website StrategiesIn an era where internet usage exceeds over two billion users each day, having a strong online presence is not just important, it is critical. Here are some website strategies that can improve your online presence.

Today, it is essential for your business to have a strong online presence. Whether it is a website, a social media page, an ecommerce platform, or a combination of all three, having an online presence will help your business to reap rich rewards. Even if you’re not running your business online, your customers and prospects expect to find you online. If they can’t, you’d lose out on the opportunity to get the word out about your business and increase your customer base.

Why Building a Strong Online Presence is Crucial?

More and more people are turning to the internet to get information on a business or make a purchase with them. The best thing about the internet is the possibility for all businesses to develop their own website for minimal startup costs, making a distant business dream an attainable reality. Today, your online presence is comparable to your typical ‘brick and mortar’ storefront of the past. This makes it crucial to have a solid web presence, starting with your website, to attract and retain customers.

Strategies to Improve Your Online Presence

If you already have presence online but are struggling to get the word about your business out there, then you may want to try the following website strategies to improve your online presence.

Create a Professional Website

This is most essential when trying to improve your online presence.

When building a strong online presence, the first step should be designing a website that highlights your quality and professionalism. Today, there are tools that make it easy to create a great looking website. These tools require no design or coding knowledge and provide you with a wide range of templates and design tools to choose from.

While you can use the available tools to build a user-friendly, well-designed website, you will have to keep the four building blocks of a great website in mind to ensure that your website looks great. Following are those four building blocks:

Visuals

As the adage goes, “The first impression is the last impression”. People who visit your website make a judgment on your business within the first few seconds of arriving at your website. Some of the things that impact the impression include colors, images, and even spelling and grammar mistakes. By paying careful attention to visuals, put your best foot forward to imprint a great response. If you need assistance in the design process, there several excellent tutorials online. However, taking help from a professional is recommended.

Responsive Design

Compared to the 42% using it on their desktop, the internet is accessed via a smart phone by 51% of the connected population. This number is expected to increase in the coming years. Considering this, it is important to ensure that your website is responsive on smart phones and other mobile devices. Consumers almost immediately leave a site that is not ‘user friendly’, resulting in loss of leads and potential sales for the business. So, ensure that your site is responsive wherever it may be accessed: smart phones, tablets, desktops etc.

Clear Communication

Typically, a visitor will stay on your page for fifteen seconds before they navigate to another site. This makes it crucial to have a site that instantly captures the attention of a visitor. This also helps keep the visitor longer on your site. If you engulf them in irrelevant images and flowery phrasing, your visitors won’t take long to leave your site. Make sure you clearly communicate value through your text and images as this will help you to increase conversions.

Content

Whether it is text, images, audio or video, the content on your site should be engaging. It should resonate with the visitor, spark an interest that will get you repeat business, and establish your site as an authority in your niche with whom customers would want to business. There are two types of content that you should strive for: fresh and evergreen.

Fresh content is the new content that you create and post to your site. The evergreen content is the content that is usually informative and always remains fresh—it educates new site visitors and is a useful resource that repeat visitors can refer to.

Start Blogging

While many people have a visually appealing website, it is one without an active blog. This is a mistake you cannot afford to make today. If you inform people about your business, what services you offer and who you can help, they are more likely to return your site for more of the same. A great way to provide visitors with the above information is blogging. The more you blog, the more people who about your business and this increase their trust in your business, establishing you as an authority in your niche and helping you sell more of your products and/or services.

Increase your Google PageRank

Building the aesthetics, responsiveness and content of your website is great, but if customers can’t find you online, all those efforts will be nothing but a waste of time and money. Google ranks pages on a scale of 1-10, with 1 being the worst and 10 being the best. It does this with the help of an ‘algorithm’—an engine that measures the quality of your site.

The engine is called ‘PageRank’. There are ways to increase your PageRank including having other sites link back to you and getting a professional to optimize your site for search engines. The higher your website ranks on google, the more popular people will perceive it to be. This can only be good for your business.

Want to know more about how you can improve your online presence? Then get in touch with us today!

Contact Us

Percento is a Professional IT Consulting, Implementation and Management firm.  To find out how we can help your organization, please contact one of our friendly sales representatives for a review of your system and a comprehensive (No Obligation) proposal of services. Call today toll-free at 800.614-7886 [Austin | Houston | League City  | The Woodlands | Dallas | San Antonio] or email us at sales@percentotech.com.

How Big Data Is Changing Business

Big Data - PercentoFrom sole proprietorship to Fortune-500 companies, big data is having an impact on almost every business today. So, how is big data changing the business landscape?

One of the hottest topics in the business world today, big data is changing how businesses innovate and operate. According to estimates, over two quintillion bytes of data are created each day, and this number is only going to increase in the future.

As businesses become more and more connected with the global population, owners and executives are working out ways to use, store and improve the big data they receive from customers and their own employees. Big data doesn’t just refer to the data sets that need to be sorted through data processing methods, it also refers to the concept of extracting and analyzing information gathered to better predict specific trends and behaviors in consumers.

The Changes Big Data is Bringing to Business

No one can deny that big data is changing how businesses operate and plan for the future ahead. Over the past few years, big data technologies have changed how businesses operate in more than one way. So, what are the changes that big data is bringing to business?

Let’s find out.

Improved Business Intelligence

A set of data tools, business intelligence or BI helps to analyze a business better. BI and big data go hand in hand. BI was rather limited before big data came to the fore. Since big data, business intelligence has increased in potential. Since they can take the company to the next level, more and more organizations are hiring BI experts today. Any business that generates data can utilize business intelligence and most businesses today generate at least some data. This means that all businesses today stand to benefit from BI, all thanks to big data.

More Targeted Marketing

An abundance of data means that businesses can create highly targeted marketing campaigns for their consumers and can better anticipate their needs. An example of this is Taco Bell—the American fast food chain, whose target audience is teenagers and young adults. Recently, they created a number of marketing campaigns that have rebranded the brand from how it was previously known to a satisfying late-night snack destination.

Using their unique social media platform, they have converted their big data into marketing campaigns that continue to draw in and expand their customer base. The flip side of things is that businesses using big data pertaining to customers to create more targeted marketing campaigns must secure how they store and hold the detailed customer data.

With their new brick and mortar bookstores, Amazon—the ecommerce giant, has already exemplified this. The company has implemented a system that prevents customers from logging into or accessing their personal accounts from their registers when making payments. Instead, the customers use their smart phones to log into their account. This ensures that none of personal information is stored in the registers of Amazon.

Better Identification of Trends

Companies can predict where things are headed, how demand for their products or services will change over time, and what will cause that change, by identifying and tracking behaviors and patterns. Not so long ago, the identification and analysis of trends and patterns was based on ‘gut feeling’. However, big data has eliminated any need for guesswork.

Improved Operations

Generally, big data is used to analyze the habits of consumers. However, some businesses are using the data from their employees to improve internal operations and the overall efficiency of the company. In the past, the forefront of productivity and business growth were IT departments and everything went through them. Today, there are separate departments that handle the influx of data. This in turn has helped elevate data to a higher priority level.

An example of how businesses today are using big data to their benefit is companies deploying sensors on their delivery trucks to track the time it takes to deliver and to better optimize routes. Additionally, some companies are using big data to monitor the employees’ tones, stress levels, and how they move around the company to not only improve their working conditions, but also refine the hiring process and narrow down potential candidates.

Customer Responsive Products

Big data can help businesses to make customer responsive products. Big data makes it possible to focus product design on fulfilling needs of customers like never before. Rather than relying on customers to inform you about what they are looking for in a product, you can predict what they seek in a product by using data analysis.

You can get the information through the buying habits of customers or via surveys related to customer preferences. In fact, you can create a decent picture of what a future product should look like by using use case scenarios.

Proactive Customer Service

Customer service can and will be turned upside down by big data. Before the customers even make it known, businesses can know exactly what their customers need. This kind of proactive customer service will help businesses differentiate themselves based on superior customer service.

With real time big data analysis of the customers’ accounts, businesses can easily identify or predict any issues that customers may need help with. In turn, an automated message will be sent to the customer, asking them if the identified problem was the issue they’re facing and then if the customers want, the business can provide them the required support. This can only be good for business.

In addition to the above, there are many other ways big data is changing business. To know about them get in touch with us today!

Contact Us

Percento is a Professional IT Consulting, Implementation and Management firm.  To find out how we can help your organization, please contact one of our friendly sales representatives for a review of your system and a comprehensive (No Obligation) proposal of services. Call today toll-free at 800.614-7886 [Austin | Houston | League City  | The Woodlands | Dallas | San Antonio] or email us at sales@percentotech.com.

Creative Ways to Boost Your Social Media Strategy

Social Media StrategySocial media is home to over 2.5 billion people and that number is continually increasing. Engaging your audience on social media is a great way to build a community of fans for your brand. Here are some creative ways to boost your social media strategy.

There are seven billion people in the world and almost half of them have access to the internet. And, where is the internet population most active? It is most active on social media. There are over 2.5 billion users on social networking sites and this presents businesses with a massive opportunity to increase their reach, promote their brand and generate more revenue.

But, simply having presence on social media isn’t enough to get more people to hit the like button on your page or tweet about your business. Instead, you need a solid social media strategy that helps you to engage your audience on social media pages. Increasing the engagement of your audience on social media is something you should strive for as this indicates that prospects like you, and when they do, it becomes easier to convert them into customers.

Remember, an engaged following equals an audience who know, like, and trust you. And that, at its core, is how successful businesses help fuel sales. But, what is social media engagement and how do you boost it for your business? This is what we discuss next.

What is Social Media Engagement and How to Boost It

Most businesses struggle to engage their audience on social media simply because they have the wrong idea of what social media engagement means. Contrary to popular belief, social media engagement isn’t about interacting with a single customer on social media, it is about building a relationship with all your customers over a long period of time.

Think about the people you’ve met in real life.Who would you rather trust: someone you’ve known for months or years or someone you met only yesterday or last week? In most cases, it would be the former.

Social media works in the same way. Social media is where people come to connect, share and associate with each other and they feel more comfortable connecting to and sharing with those they interact with on social networks once they build a level of trust with ‘others’, which takes time. So, to have a more engaged audience on social media, you need to invest time and effort into building a relationship with audience on social media. So, how can increase the engagement of your audience on social media? Following are some creative ways to do that:

Complete Your Social Media Profiles

You’d think this wouldn’t make the list but it has and it is at the top of the ladder. It’s simple: if your social media profiles aren’t complete, you’d have a hard time engaging your audience on social networks. With each social network, you have a new opportunity to show off your personality and accomplishments. However, you can only do that when your social media profiles are complete. Following are the different social networks and what is required to ‘complete’ your profile on them:

Facebook

Often, businesses forget about the ‘About’ section on Facebook when completing their profile. This is an importance section to complete as it provides visitors with information about what you do, who you are, and other ‘worthy’ information about you that creates an interest in your business.

Twitter

Since Twitter gives you only 160 characters to introduce yourself, you need to ensure that you create a short and sweet bio on Twitter that expresses the essence of you. Make the most out of those 160 characters by including live links in your bio. This will allow you to create relevant hashtags that link to your website or blog.

LinkedIn

The social network for professionals, LinkedIn has several sections to fill including qualifications, skills, experience, accomplishments and even awards. So, make the most of this space and create information that showcases to people that there is value in doing business with you.

Initiate Conversation with Your Social Media Audience

Initiating a conversation is one of the fastest ways to engage your audience on social media. For example, you can go live on ‘Facebook’ with a Q & A session and a few minutes before you do, inform your audience about it. This will create interest in the mind of your audience and they will prepare a set of questions to ask you so they can have a ‘face to face’ conversation with you.

They will ask you questions in the comments section, you answer them by mentioning their name, which will make your audience feel important. Doing this a couple of times a month will help you to build a relationship with your audience and win their trust. Eventually, they will become your greatest advocates on social media, which will help your business growth.

Mention Your ‘Biggest Fans’ in Posts/Tweets

Social networking sites such as Facebook and Twitter give you the option of tagging people in posts/tweets. Business generally do this with ‘@’ followed by the name of the person they’d like to tag in the posts. These are the people who follow a business on all your social media pages, and promote it whenever they get the opportunity.

Mentioning them in posts/tweets makes them feel and important and they’re even more motivated to let others know about your business and social media pages. This gets your more social media followers, providing with a bigger audience to generate leads from.

There are many other ways to engage your audience on social media and boost your social media strategy. Contact us today to find out about them.

Contact Us

Percento is a Professional IT Consulting, Implementation and Management firm.  To find out how we can help your organization, please contact one of our friendly sales representatives for a review of your system and a comprehensive (No Obligation) proposal of services. Call today toll-free at 800.614-7886 [Austin | Houston | League City  | The Woodlands | Dallas | San Antonio] or email us at sales@percentotech.com.

5 Things to Consider When Selecting a Website Theme

Website ThemeFor most beginners, selecting a theme for their website is an overwhelming task. If you’re one of them then you need to know this: A theme is simply your website’s outfit. For this reason, you must choose a website theme that styles your images, pages and blog posts in a way that make them look good and easy on the eyes. Here are 5 things to consider when selecting a website theme!

Most people find it difficult to pick a website theme that fits the content of their site as they are literally thousands of themes to choose from, which can be overwhelming. Often, the problem stems from not knowing what the theme is for.  The basic purpose of a theme is styling your content by applying fonts, color and layout to transform it into something that captures attention and encourages visitors to stay on your website.

Since it helps to style your website content, keep it responsive across devices and load it in the blink of an eye, choosing the right theme for your website is crucial. However, with so many available options, choosing a website them can be a daunting task to say the least. Before you go shopping for a theme or invest money into one, find out how you can select the perfect website theme.

So, how can you choose the right website theme? To pick the perfect website them, following are 5 things to consider when selecting a website theme.

Simplicity

The first step in choosing the right website theme is embracing or striving for simplicity. While a website design service can provide you with a lot of flashy animations, complex layouts and a range of colors, you should simply look for a theme with a design layout that helps you support your objective. Your website needs to look good but you should not compromise simplicity and usability for an aesthetically pleasing website.

Contrary to popular belief, a good theme does not refer to a theme that looks good rather it refers to a theme that attracts subscribers or gets new business. Complicated themes take the user away from the desired call-to-action (CTA), and are a nuisance to navigate on smart phone or other mobile devices. So, make sure the theme you pick is easy to navigate, has an uncomplicated design and provides users with exactly what they’re looking for. Here, simple is brilliant!

Readability

A good website theme ensures high readability. To ensure high readability, choose a theme with a font that is consistent and easy on the eyes. Paragraphs are part of every website that has some content. Paragraphs are important whether they are written blocks of text spanning an entire page or just 1-sentence long. However, writing illegible blocks of text is a No-no.

If you desire well-structured paragraphs on your site, then ensure they’re formatted well. The style, spacing and position of typography is what generates this formatting.  Also, website designers and developers recommend using a theme that allows plenty of whitespace.

Desktop and Mobile Optimization

It is important for you to choose a website theme that is optimized for both desktop and mobile viewing.  Today, more than a billion people use their mobile phones to search the internet for the information and/or the products/services they need. And, this makes it essential to have a mobile-friendly website. Before choosing a theme, double check to ensure that it’s optimized for both desktop and mobile viewing.

If that isn’t already the case, optimizing website for mobile browsers will become essential in the coming future as all predictions and recommendations point towards it.No extensive analysis is required to comprehend the importance of doing this.

Instead, there are examples of this in our everyday life. Honestly, all it takes to realize the importance of optimizing website for mobile viewing or browsing is paying closer attention to the devices people commonly use in their daily communication, public places and transport.

Browser Compatibility

It is extremely important for you to choose a browse that is compatible with all browsers. Regardless of the browser it is accessed on, your website needs to be fully responsive as this will as this will ensure a good user experience and even help to increase your search engine rankings, along with many other benefits. Your theme will be of no good if it works perfectly on one browser but seems crooked on another. You can check the theme on different browsers by running some basic tests.

In addition to browser compatibility, ensure that the website them you choose is SEO-friendly. SEO-friendly themes will help you to get found online. For most beginners, diving into a code of a theme and then analyzing its SEO friendliness can be a real challenge.If you’re among them, then we would recommend that you take help from professional developers or design teams to fine a theme that is SEO-friendly and helps you get found online.

Plugins

It is important for you to ensure that the website theme you choose supports all major plugins. In fact, it is one of the most important steps in choosing the right website theme. Additionally, it allows you to have control over your website. In case you have a WordPress website, make sure to choose a theme that supports plugins such as WordPress SEO by Yoast and W3 Total Cache. This is in your own best interest.

There you have it—the 5 things to consider when selecting a website theme. In addition to the above, you can reach out to the experts such as us to choose the right theme for your website.

Contact Us

Percento is a Professional IT Consulting, Implementation and Management firm.  To find out how we can help your organization, please contact one of our friendly sales representatives for a review of your system and a comprehensive (No Obligation) proposal of services. Call today toll-free at 800.614-7886 [Austin | Houston | League City  | The Woodlands | Dallas | San Antonio] or email us at sales@percentotech.com.

Samsung’s Foldable Display Business Is Coming

Foldable PhoneOver the years, Samsung—the South Korean Multinational electronics and tech company, has produced many aesthetically pleasing and functionally brilliant electronic items including a wide range of eye-catching smart phones. In fact, Samsung’s smart phones have been the main competitor to the iPhone in the past decade or so. Now, the company is hoping to slash iPhone’s market share with unique Smartphone offerings such as the rumored foldable Galaxy X. Here’s more about Samsung’s foldable phone display business!

Foldable phones are not a thing of the future, they are already here. And, the company that will be registering its name in history as the first to launch a foldable smartphone is Samsung.

Throughout 2017, rumors were flying around that Samsung was going to launch a foldable Galaxy X soon but there was nothing substantial backing the rumor until January 31 when Samsung unveiled its plans to manufacture foldable screens.  On January 31, Samsung announced in a public meeting with investors that it will be launching the foldable Galaxy X in 2018. The South Korean multinational company is aiming to differentiate itself from the competition by introducing cutting-edge products such as the foldable OLED smartphones.

According to some sources, the actual release date for the foldable Galaxy X may be somewhere at the end of your year, with December being the most likely month for the it.

How the Foldable Smartphones Came About

Contrary to popular belief, the concept of foldable phones is nothing new. In fact, it was Samsung itself that gave the world a prototype of this cutting-edge technology. This was in 2011 when Samsung created a foldable phone prototype that looked kind of awkward but worked quite well to the surprise of many people out there. Even after a hundred thousand folds, the device remained intact, and its brightness at the center, dropped by just 6%.

While the product didn’t go up for sale that year, the South Korean electronics company released a concept video showcasing a transparent and fully bendable device capable of transitioning from a phone-sized screen to a tablet-sized one. This made clear the ambitions of Samsung for the technology.

What Samsung’s Hopes to Gain from Its Foldable Display Business

According to a statement released by Samsung, the foldable display business of the company that includes the foldable OLED displays will help drive its growth in 2018. Samsung is hoping that its foldable technology/products will help distinguish the company from its competitors. The foldable business is part of Samsung’s efforts to grow revenue rapidly, which includes the sale of the Bixby voice assistant technology.

With many patents being filed by different smart phone manufacturers including Samsung, Microsoft, and LG, phones unfolding into seamless full-screen tablets have been on the agenda since long. However, the lack of folding displays has prevented this from becoming a reality. Samsung hopes to launch the foldable phone sometime this year, but it will only put the phone up for sale once it has ‘overcome’ the problems with this product.

Starting as a concept in 2011, Samsung’s foldable displays might finally see the day of light in 2018. However, only time will reveal what the launch of these displays means for Samsung.

What We Know About the Foldable Galaxy X So Far

A lot has been said and written about the foldable Galaxy X that Samsung hopes to release sometime this year. However, no one is 100% sure about the phone’s features. Nonetheless, there are many rumored features of the phone and we will list the most interesting ones here.

A Splittable Display

It has been rumored that the foldable Galaxy X will give users the option of a bigger display. Additionally, some people are suggesting that the device would either open and close horizontally like a notepad or inward like a book. It is expected that the maximum screen size of this foldable smart phone would be comparable to that of a tablet.

However, the most interesting thing about the foldable phone is the potential ability to split the display into separate panels that show one big picture or two entirely different things. This ability is evident in other products of Samsung such as the ultrawide 48-inch computer monitor.

Built-in Screen Protector

Depending on its outside layer material, the foldable Galaxy X could serve as its own screen protector. However, if the device fell facedown then it might not provide much resistance, causing a substantial financial loss to the device’s owner.

It Will Make the Edge Panel Obsolete

The foldable Galaxy X is rumored will have curved edges and a foldable screen, which means that it won’t have the signature curved-display design and corresponding panel software typically seen in Samsung’s products. This may be the beginning of the end of the edge panel. Hosting shortcuts to apps and other easy-access functions, the edge panel of Samsung is essentially a second screen.

However, you cannot access the panel and the main screen at the same time, which is a limitation to ponder. With the foldable phone, users will be able to host more apps on the main screen and improve their ability to multitask among apps.

It Will Be More Expensive Than Other Smartphones

While it isn’t 100% certain, the foldable phone of Samsung is likely to more expensive than other smartphones in the market and this is understandable as foldable displays as the most innovative thing in the smartphone world to date.

Samsung’s foldable display business is coming and the company hopes that this will take it to new heights. However, only time will reveal what really happens. For now, you can get in touch with us to get more information on the foldable Galaxy X or find out about other similar technology in the market.

Contact Us

Percento is a Professional IT Consulting, Implementation and Management firm.  To find out how we can help your organization, please contact one of our friendly sales representatives for a review of your system and a comprehensive (No Obligation) proposal of services. Call today toll-free at 800.614-7886 [Austin | Houston | League City  | The Woodlands | Dallas | San Antonio] or email us at sales@percentotech.com.

Understanding PPC automation and How Technology is Aiding It

PPC Pay Per ClickThanks to automation, Pay-Per-Click (PPC) marketing is undergoing drastic changes today. PPC specialists are using automation to free themselves from mundane tasks of setting it up to focus on higher-value activities. Here is about PPC automation and how technology is aiding it!

Today, automation and advancements in technology are helping search marketing to become more effective for businesses and less tiresome for those carrying it out. To help improve their performance, advertising services such as Facebook Ads and Google AdWords have provided advertisers with several automation tools in the past few years.

Over the past couple of years, there has been a surge in the number of networks requiring management. Additionally, using these platforms is becoming more complicated each day. In such times, search engine marketers need automation or they will find it extremely difficult to focus on things really valued by clients in an agency.

However, by enabling automation, agencies can lower the pressure on PPC account managers—allowing them to manage their accounts efficiently and free-up time for higher-value activities that cannot be performed by machines yet. To provide you with some inspiration to move to automation, here are some of the ways PPC automation can help you and your clients.

Automated Bid Management

A time-consuming activity, managing your bids manually can make it virtually impossible for you to supervise across larger accounts. For this reason, employing a machine to manage your bids is a more logical and profitable way to manage bids. When it comes to automated bid management, you have a few different options available to you—with some methods being more advanced than the others.

The most basic way you can use automation for managing your bids today are using advertising platforms such as Google AdWords at the keyword, ad group, or campaign level. As part of Google’s smart bidding service, a set of conversion-based bid strategies use avant-garde machine learning to modify bids based on a plethora of real-time signals including language, device, operating system, remarketing list and time of day. The interface includes the following smart bidding strategies.

Target CPA Bidding

With this bidding strategy, you can set bids for unlimited conversions at a predetermined target cost per acquisition (CPA).

Target ROAS

Based on ROAS or target return-on-ad-spend, this bidding strategy targets more revenue or conversion value.

Enhanced CPC

This bidding strategy automatically increases your maximum CPC bid by searching ad auctions most likely to result in conversions.

Max Conversions

This bidding strategy finds an optimal CPC bid automatically by leveraging historical data and appraising contextual signals.

While the aforementioned- strategies are a good option for standard AdWords users, they don’t have the customization and control offered by automation methods such as AdWords scripts. By allowing you to interact with external data and automate common procedures, AdWords scripts help save a lot of your valuable time. A few free scripts are available to you to change bids automatically. In fact, some agencies are saving their PPC account managers a lot of time by creating scripts that automatically alter bids for each product group based on a target return on investment (ROI) figure.

The Impact of Automation on Pay-per-click Campaigns

Every PPC specialist has been talking about automation ever since ad networks Facebook Ads and Google AdWords introduced their rules for automation. Thanks to automation, many mundane tasks such as modifying bids, scheduling ads, or halting low performing campaigns can now be carried out automatically. This is the reason more and more PPC specialists are seeing automation as an inherent part of their work life.

By automating mundane tasks, PPC experts have allowed themselves to focus on higher-value activities. This in turn has benefited their agency as well their clients. PPC automation is still in its infancy and is far from being perfect. Only through trial and error are search marketing agencies able to find which tasks to automate and which ones to handle manually. The PPC world is still getting used to automation and they are many important tasks that PPC experts need to perform manually.

However, improvements in artificial intelligence and the advent of technologies such as big data and machine learning have the potential to change both automation and the search marketing field. To benefit from the advancements in technology and automation, PPC experts must keep themselves aware of the latest developments in machine learning, artificial intelligence and automation in addition to what’s transpiring in their area of expertise.

The Purposes PPC Automation Can Serve

PPC automation can help PPC experts and agencies to save both time and money. Following are some of the things PPC automation can be used for:

Reporting

PPC automation can be used to automate reporting including reporting on key performance indicators (KPIs), and metrics.

Alerts

PPC automation can be set up for low-performing keyword, ad groups and campaigns.

Repetitive Tasks

This is something we have already touched on. With PPC automation, agencies can automate the mundane or repetitive tasks—saving valuable time and effort.

Advanced Optimizations

PPC automation allows PPC specialists to halt performing campaigns and optimize for custom metrics

There are many ways of automating Pay-Per-Click (PPC) marketing to achieve the above purposes including AdWords scripts, AdWords API, and enterprise cross-channel bid platforms. Some of these methods have been discussed above.

Final Word!

PPC automation is changing not just search engine marketing, but also the digital landscape. There are many potential benefits of making the switch to PPC automation and some of them have been mentioned above. If you want to know more about how to transition to automated Pay-per-click marketing or how PPC automation can help you, then get in touch with us today!

Contact Us

Percento is a Professional IT Consulting, Implementation and Management firm.  To find out how we can help your organization, please contact one of our friendly sales representatives for a review of your system and a comprehensive (No Obligation) proposal of services. Call today toll-free at 800.614-7886 [Austin | Houston | League City  | The Woodlands | Dallas | San Antonio] or email us at sales@percentotech.com.