Creating a unique, personalized shopping experience for their customers is the primary objective of most retailers today. Over the past two decades, the shopping experience has undergone massive changes including the introduction of e-commerce and mobile shopping. The introduction of these two things has completely changed the way people shop. When it comes to shopping, today’s tech savvy consumers demand personalized touches and seamless experiences. If a retailer cannot ensure these two things, the consumers move swiftly onto the next one.
For retailers, staying updated on the latest retail technology trends is a necessity rather than an option. Each year, new technology trends in retail emerge and things are going to be no different in 2017. By staying updated on the latest retail technology trends, retailers will be able to take on 2017 with increased confidence. Following are the top 4 retail technology trends to watch out for in 2017.
The evolution of social commerce
In 2016, on social networking sites such as Facebook, Instagram and Pinterest, ‘buy’ buttons became a standard feature. During 2017, the trend of purchasing items directly on social networking sites is likely to intensify. This is reason Facebook has announced that it’ll be adding the ‘buy’ button to its messenger sometime this year.
A natural social media progression that was long overdue, the aforementioned feature will allow retailers to process and accept payments directly from their messaging thread. The ‘buy’ button on the Facebook messenger is likely to grow social commerce and the adoption of social media amongst retailers. Retailers that don’t adopt this trend will be left behind.
Biometrics is a natural fit for retailers as it uses technologies such as facial recognition, voice identification, fingerprint systems, and iris recognition. Biometrics can help retailers to boost security and improve targeted marketing efforts. It is predicted that by the end of this year, millions of people around the world will be using a Smartphone equipped with biometric technology. The day isn’t far when customers will be able complete e-commerce transactions with just a selfie. This is a technology trend retailers definitely need to look out for in 2017.
In 2015, many people predicted that 2016 would be the year drone delivery finally takes flight. Unfortunately, the feds had other plans and drone delivery remained a prototype during the previous year. The same is unlikely to happen in 2017 so retailers must watch out for the aforementioned technology trend if they wish to keep pace with the competition.
The increased use of digital assistants
Alexa, Siri, and Cortana are digital assistants most of us already know about and use. While the use of digital assistants isn’t a new trend, the technology is still in its infancy when it comes to helping users perform shopping activities. Though, this is likely to change in 2017 as Samsung and Nokia are set to introduce their digital assistants this year. Moreover, Amazon is making it possible for Alexa to order groceries for us. All of these things are likely to increase the use of digital assistants for shopping activities.
The aforementioned technology trends are the top 4 retail technology trends to watch out for in 2017. By keeping these trends in mind, retailers will be able to take on 2017 with increased confidence.
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