Amazon aims to lure Prime members with unlimited photo storage

amazonAmazon is offering unlimited photo storage to its Prime subscribers, adding another carrot to lure consumers and lock them into its ever-expanding delivery and media service.

Similar to popular cloud storage services like Box, Dropbox, One Drive and Google Drive, Amazon’s new Prime Photos lets the estimated 20 million Prime members store digital files — music, movies, documents and photos — that they can then access from a variety of devices. Users can upload the photos from Apple iOS gadgets (iPhone, iPad) and devices that support Google’s Android mobile operating system software, as well as from the Web.

Consumers who signed up for Amazon’s Cloud Drive service, whether they were Prime members or not, received 5 gigabytes of free storage. That’s enough to hold about 2,000 photos, according to Amazon. Owners of the Fire tablets and smartphone Amazon CEO Jeff Bezos introduced earlier this year already had unlimited storage for any photos taken or saved to a Fire device.

The service, announced Tuesday, is now part of a $99 (£79) per-year Prime membership, which also includes two-day shipping on over 20 million items, video streaming of movies and TV shows and access to the Kindle e-book lending library. And it seems to play into Bezos’ strategy of being willing to lose money on products and services to attract more customers and tie them into the Prime system.  More