Launched on Thursday, BlackBerry 10 OS 10.3.1 provides the usual access to the BlackBerry World app store but also adds entry to the Amazon Appstore, where users can download a variety of Android apps. The latest update has started to roll out for several BlackBerry 10 devices, including the Passport, Z30, Z3, Z10, Q10 and Q5, along with the Porsche Design P’9983 and P’9982 smartphones.
The update comes at a time when BlackBerry has steadily fallen to the bottom of the mobile phone heap.
At last count, BlackBerry’s global market share was less than 1 percent as most smartphone buyers have gravitated toward Apple and Android. Still, the company continues to battle back by launching new phones, such as the BlackBerry Classic and the Passport in hopes of gaining customers who still like the physical QWERTY keyboards and other BlackBerry features. And BlackBerry continues to update its latest mobile OS with new features designed to appeal to existing users and possibly attract new ones. The ability to run Android apps is one feature that might persuade more people to give BlackBerry phones a shot. More