For the third quarter, Apple shipped 14.25 million iPads, giving it a market share of 29.7 percent, research firm IHS said on Wednesday. Those numbers were down from the second quarter when shipments totaled 14.62 million and market share rang in at 33.5 percent.
IHS blamed the lower shipments on a shift in Apple’s iPad launch cycle. In 2012, the company unveiled new tablets in the spring and fall. But 2013 saw a single launch when Apple unveiled the new iPads last week.
“The lack of a second-quarter product release and anticipation of a fourth-quarter product update resulted in tepid year-over-year sales in the third quarter,” IHS said in its report. More