AT&T can’t hang on to its feature phone customers

AT&T is feeling the heat on the low end.

Chief Financial Officer John Stephens, speaking on a conference call on Wednesday, acknowledged that the company was facing pressure on the feature phone side of the business, with many price-sensitive customers looking for alternatives.

It’s tough to determine how many feature phone customers have left the carrier, as AT&T didn’t break it out. In total, AT&T added 363,000 net new contract customers, but 388,000 came from tablets and 178,000 came from smartphones, suggesting a large loss of feature phone customers to get back to the 363,000 figure.

An AT&T representative declined to provide the full numbers, but noted there were other businesses involved beyond just the feature phone business.  More

 

Share the Knowledge:
Tweet about this on TwitterShare on FacebookShare on Google+Share on LinkedInEmail this to someonePin on Pinterest