BlackBerry adds BBM encryption to shore up enterprise support

bbBlackBerry is beefing up security on its BlackBerry Messenger software in an attempt to hold on to some of its core enterprise customers.

The company announced Monday that BBM Protected, a secure enterprise-messaging tool within its eBBM suite, is now available. BBM is a popular instant-messaging application used by BlackBerry owners that runs over the company’s BlackBerry Enterprise Servers.

The news of this new feature comes as BlackBerry struggles to stay alive.

The company has been losing market share for years now as it faces stiff competition from Apple’s iOS and Google’s Android operating systems. In an effort to combat its losses, the company has shifted its focus away from consumers and toward maintaining relationships with its core business customers, especially those in big regulated industries and government agencies.  More