Posts Categorized: Business

What Makes a Great Chief Technology Officer (CTO)?

Responsible for an organization’s technology strategy, the chief technology officer or CTO makes sure that the company is effectively utilizing its technology resource. Since the CTO leads your technical and engineering teams, make sure they have the following qualities that make a great chief technology officer. There is one thing that all successful businesses have… Read more »

6 Tech Skills to Develop in 2019

Technology is evolving each day. If you don’t want to be left behind, then you must master all the latest IT skills before your competitors acquire them. To stay ahead of the competition and succeed in the job market, you will need to learn new IT skills in 2019. Some of the tops ones are… Read more »

Why ROI Is the Ultimate Measure of Your Social Media Marketing Success?

When it comes to social media marketing, the key to building solid relationships and expanding your reach is increasing social media engagement and hiring the right person/company for the job. However, this poses another important question: how do you measure the success of your social media marketing? You measure it with ROI. So, why is… Read more »

Social Media Marketing: The Importance of Having the Right Person/Company for the Job

You probably already have an idea of which marketing channels get you the most bang for your buck. You may even have tried some of them, but there seems to be a slight problem—you’re not getting the expected results. Perhaps, you’re not spending enough? Or maybe you’re using the wrong platform? Maybe you’re getting nothing… Read more »

How Brad Damphousse and Andrew Ballester Used Their Crowdfunding Platform to Become Success Stories

Investopedia defines crowdfunding as the use of small amounts of capital from a large number of individuals to finance a new business venture. Following is the story of how Brad Damphousse and Andrew Ballester used their crowdfunding platform to become success stories. Essentially the opposite of the mainstream approach to raise capital for a business,… Read more »

The Lives and Times of Henry Ford: Entrepreneur Extraordinaire

“Failure is only an opportunity to begin all over again, this time more intelligently” Henry Ford More than one hundred years ago, Mr.  Henry Ford (1863–1947) made an announcement that shook industries as it had hitherto existed till that point in time. A Cleveland newspaper also reported that it “shot like a blinding rocket through… Read more »

Oprah Winfrey: She Told It Like It Was… And Made History

“Be thankful for what you have; you’ll end up having more. If you concentrate on what you don’t have, you will never, ever have enough.” ― Oprah Winfrey Oprah Winfrey was born Oprah Gail Winfrey January 29, 1954. She is an extremely well-known American media executive, talk show host, actress, television producer as well as a philanthropist. However, she is best… Read more »