Five Ways to Optimize Your Social Media Marketing Campaign

Social media isn’t just all fun and games. It can be great channel for generating leads. Here are five ways to optimize your social media marketing campaign.


Marketing Campaign

Want to improve your lead generation? Then, social media is the place to do that. Why do I say that? Since billions of people use social media each day, you would be shooting yourself in the foot if you didn’t take advantage of the powerful and mostly-free social-media platforms.

Truth be told, social media platforms can be a gold mine for leads. While using social media for increasing brand awareness and credibility is still useful, it isn’t ground-breaking anymore. In fact, it’s the norm. Your social media marketing campaigns should focus on lead generation. Let increased brand awareness and credibility be a by-product of your social media marketing efforts rather than the focus of your campaigns.

So, it’s established that social media marking for lead generation is a necessity rather than an option. However, this leads to a more important, pressing question: how do you optimize your social media marketing campaign for lead generation?

Optimizing your social media marketing campaign can benefit your business in more than one way. It can help you increase your brand visibility and awareness, generate more lead qualified leads and improve your sales numbers.

Today, many businesses are leveraging social media to successfully gather targeted leads. No matter what your lead generation goals, optimizing your social media marketing campaign can help you take your lead generation campaign to the next level. So, how can you optimize your social media marketing campaign for your business? Here are five steps to follow:

1.     Understand the Lead Generation Problem

Your business is missing out on a lucrative marketing channel if you haven’t given social lead generation a shot. If you have tried social lead generation, but are not getting the quality leads you desire, then you may need to assess your social media marketing campaign to find out your lead generation problem and what’s causing it.

For most businesses, the lead generation problem is a lack of ROI. Have the same lead generation problem? Then there are two likely issues: there is no established way for your team to measure social media success and you haven’t aligned your marketing efforts on social media with the goals of your business.

So, how do you overcome these problems? You don’t allow futile metrics to distract you and instead focus on metrics that add to your revenue. This solves the first problem of having no established way for your team to measure social media success. As for the second issue, you need to have a strategy for social media that supports your efforts to generate leads. This is the ultimate objective of every marketing campaign.

2.     Align Actions to Goals

You need to know and understand the goals you’re trying to reach to improve your social media marketing strategy. Even if your end goal is to make or increase sales, you need to specify the channels and activities along the way where social media can boost your lead generation efforts. You can get a better understanding of this by answering the following questions:

  • Are you increasing your know-how to construct more vigorous customer profiles?
  • Are your social media pages driving more traffic to your website? Getting more people to sign up for emails?
  • Is Your Net Promoter Score (NPS) and Customer Satisfaction (CSAT) improving?
  • Are leads converting to sales more quickly?

3.     Optimize Your Profiles

If you want to generate more leads on social media, then the simplest way to do that is optimizing your business page profiles. How can you optimize your business’s social media presence? You can do this by accessible contact information, a compelling call-to-action, a link to your website and your value proposition obvious.

It is as simple as this: if people don’t know how to reach your business or what you want them to do, they will never become a lead. So, how can you optimize your business page profiles? First, make sure you have a business name that your customers and prospects will associate strongly with your business. Not only will this ensure consistency in brand recognition, but it will also impact whether or not your Facebook business page shows up in Google search results. So, choose your business name for the profile wisely.

Another important thing to do is include a link in your Bio. This includes a link to a ‘Contact Us’ page where the users can input their information and link to a landing page that has been optimized to collect leads. Also, make sure you have a call-to-action. Facebook makes this easy by giving you the option to include a CTA button. Finally, make sure your page’s ‘About us’ section is complete with your business’s address, phone number, hours of operation, and summary.

4.     Run Social Media Ads

Social media platforms provide businesses the ability to target highly specific audiences, making it one of the most effective ways of put your business in front of people most likely to convert. Ads designed specifically for lead generation are taking this a step further.

Example of these ads are Facebook Lead Ads and LinkedIn Lead Gen Ads.  Lead ads allow Facebook users to express interest in a business offering by filling out a form, which in turn allows the business to contact them. Users don’t have to enter the information themselves as Facebook automatically populates the form with their contact information.

LinkedIn Lead Gen ads work in a similar way.  By simplifying the process for users, social media ads increase the likelihood that users will submit their information in return for your content. And, this increases your changes of collecting leads.

5.     Offer a Free Trial

This is a pretty simple strategy: offer a “free-mium” version of your product and promote it using social media. While a free trial can generate leads on its own, social media will expand the reach of your campaigns and amplify your results.

Social media is the fastest and most cost-effective way to generate leads. Using the aforementioned-steps, you can optimize your social media marketing campaign for your business and generate high-quality leads that convert. For more tips on optimizing your social media marketing campaign, keep following our posts.

by Bobby J Davidson

We love our company and we love what we do.  Check out the ‘Why Percento‘ page to learn more: Love of Technology and Business!  As the President of Percento Technologies International, I provide day-to-day leadership to the company’s senior management and I am personally involved in the strategy, business development and sales activities of the firm.

The company was founded in 1999 with the purpose of providing a one call source for organizations in need of Enterprise IT Consulting and Management.  We also provide a line of products in the boutique Cloud Server space with a touch of high-end website strategy consulting and design services.   We personalizes the IT Service experience with a team approach, working with clients from diverse sectors of industry, including energy services, financial, legal, entertainment, healthcare, hospitality, retail and general and/or corporate business.  percentotech.com/contact

Our Mission: “Creating innovative IT solutions for business leaders worldwide through cutting edge technologies.”

Contact me today to discuss how our great team can assist: 1 800 614 7886 or our Contact Form

What Makes a Great Chief Technology Officer (CTO)?

Responsible for an organization’s technology strategy, the chief technology officer or CTO makes sure that the company is effectively utilizing its technology resource. Since the CTO leads your technical and engineering teams, make sure they have the following qualities that make a great chief technology officer.


Chief Technology Officer (CTO)There is one thing that all successful businesses have in common: great leadership. Any organization that is looking to grow needs a visionary technology leader who is also a good manager. These two qualities combined can help any organization to go places. When hiring a chief technology officer for your organization, there are certain qualities to look for. But, before we get to the qualities that make a great chief technology officer, let’s take a quick look at what a CTO refers to.

What Is a Chief Technology Officer (CTO)?

While it is focused on the top line of a company, the chief technology officer is actually a customer-facing role. A strategic role, the CTO utilizes the latest technologies to improve the product. The chief technology officer is responsible for ensuring that an organization implements technologies that improve the development of products. Typically, the chief technology officer leads the engineering team and is responsible for developing a technical strategy that improves the final product.

The person in the organization that provides technical supervision and review, the CTO oversees technical strategies, system engineering techniques, and emerging technologies in a company. Although people are quick to associate this role with the IT industry, the CTO has presence in many other industries.

How to Find a Qualified Chief Technology Officer (CTO)

Since they are needed in many different industries, chief technology officers need to be equipped to take on a variety of responsibilities. For example, in one industry, the CTO may be responsible for software design while being responsible for network management or information architecture in another. The ideal CTO would be a specialist in all three.

The two most important thing that makes a great chief technology officer (CTO) is a strong academic background and proven technical proficiency. Also important is the ability of the chief technology officer to perform formal research. With the basic requirements that make a qualified CTO outlined, let’s get to the complete list of qualities that distinguish a great chief technology officer from the rest.

1.     Good Practical Knowledge

Practical knowledge that helps to build better software is a primary quality of a good CTO. Additionally, they require little to no technical input from other consultants or those working under them to get the job done. CTOs without a strong technical background are likely to permit actions that result in significant technical debt. For example, an organization may have to rewrite their software if the CTO is unable to foresee the level of difficulty in getting new hires up to speed with writing code. To avoid such issues, an organization needs to hire a CTO experienced in building code.

2.     Experience

When hiring for your organization, one thing that you should never discount is experience. For the role of CTO, look for individuals with both technical strategy development and management experience. The CTO you hire should have experience of managing technical processes as well as experience of managing people. Even if your company has a team of talented engineers and software developers, you need an experienced chief technology officer to get the best out of them. With the CTO leading your engineering and development teams, there is a little that can stop you from fulfilling your ‘technology’ potential.

3.     A Large and Quality Network

While the CTO is an expert in their field, they are certain things that even they wouldn’t know about. A good CTO would fill this gap in knowledge with their network. The CTO’s network includes app and software developers, technological consultants, network engineers, and so on. A good CTO will leverage the people in their network to complete a job that they cannot do on their own.

4.     Good Communication Skills

Irrespective of your role and industry, good communication skills are always important. At a leadership position such as the CTO, they are essential. Why does a CTO need to have good communication skills? They need them to impart technical knowledge to non-technical people. Good communication skills are also needed by a CTO to effectively communicate the following to all stakeholders in an organization:

  • The impact of technical choices on business goals
  • How business goals need to drive technical choices
  • The direction a technical project needs to go

In addition to the above, a chief technology officer needs good communication skills to ensure that there is input from all stakeholders in technical decisions.

5.     A Practical Approach

A major quality of a good CTO is that they put their ego aside when making decisions on behalf of their team or the organization. Let’s say the marketing department is asking for an additional feature to an app but the CTO doesn’t like the idea. However, there is consensus that adding the feature will be good for the company. In this situation, a good CTO would put aside their ego for the greater good of the company and do what the marketing department is asking for. A good CTO is a flexible person who would sacrifice their own ideas for the benefit of the organization.

It is important that the CTO you hire has the above-mentioned qualities. This will ensure that you have a great chief technology officer (CTO) working for you.

by Bobby J Davidson

We love our company and we love what we do.  Check out the ‘Why Percento‘ page to learn more: Love of Technology and Business!  As the President of Percento Technologies International, I provide day-to-day leadership to the company’s senior management and I am personally involved in the strategy, business development and sales activities of the firm.

The company was founded in 1999 with the purpose of providing a one call source for organizations in need of Enterprise IT Consulting and Management.  We also provide a line of products in the boutique Cloud Server space with a touch of high-end website strategy consulting and design services.   We personalizes the IT Service experience with a team approach, working with clients from diverse sectors of industry, including energy services, financial, legal, entertainment, healthcare, hospitality, retail and general and/or corporate business.  percentotech.com/contact

Our Mission: “Creating innovative IT solutions for business leaders worldwide through cutting edge technologies.”

Contact me today to discuss how our great team can assist: 1 800 614 7886 or our Contact Form

The Best Health and Fitness Gadgets for 2019

At the beginning of each year, most people make new resolutions. For many of them, New Year resolutions involve cutting down on carbs and increasing physical activity to improve health and fitness levels. If you have the same resolution for the year 2019, then here are the best health and fitness gadgets that can aid your cause.


Fitness Gadgets Inevitably, most people’s New Year resolutions involve shedding a few pounds off their body and increasing their levels of fitness. Let’s be honest: we all want to look good in the mirror. Now it’s summer and we need to do something to work on our beach bods.  However, while some of us make the effort to achieve it, others sit around waiting for some miracle to happen. Sorry to break it to you but no miracle is going to take place and get you your desired results. You’ll have to work for making them happen.

In real life, we have no fairy godmothers with enchanted wands to make us look good. Instead, we need to do it all by ourselves. If you want a fit body and good looks that impresses people, then you will have to make the effort for it. No more lazing around. No more making excuses for not hitting the exercise room or gym mat. If you really want a healthy and fit body that people would admire from afar, then you need to work for it.

Also, do not look for shortcuts as there is no magic pill or injection that can make you fit and healthy in an instance. Instead, go for a jog, lift weights at home or your gym, do high intensity interval training (HIIT), do light cardio, go bicycling, and so on. Basically, you need to find a regimen that works for you and stick to it. If you’re looking for some assistance in achieving your health and fitness goals, you can get it through these amazing health and fitness gadgets.

1.     Fitbit Aria 2 Smart Scale

You probably already know about the fitness trackers from Fitbit. But, have you heard about the company’s amazing bathroom scale? As the name suggests, Fitbit Aria 2 is a smart scale—or a connected scale—that provides anyone who is looking to track weight loss over time and get in shape with a pleather of functionality. Although it is sold as a scale, the Aria 2 can monitor your body’s fat percentage and calculate your body mass index (BMI). Not only that, it can also store data for up to eight people. The best thing about this is that the information about each person is kept separate and private from the others.

The data stored within the scale can be wirelessly synched with a smart phone. This makes it possible to monitor trends and produce graphs and charts that provide a good picture of your weight loss and overall health.

2.     OZMO Active Smart Cup Hydration Tracker

Do you know what is the most important but overlooked aspect of exercising? It is keeping yourself hydrated. The good news is that the Ozmo’s Active Smart Cup solves this problem with its smart technology. A leak proof smart water bottle that is free of bisphenol A (BPA), Ozmo’s Active Smart Cupcomes with a vibration alert system and interactive app. You can use the bottle to track hydration levels and can sync it with Fitbit or other healthcare trackers for increased personalization.

3.     Tangram Factory Smart Rope PURE Jump Rope

We jump over a skipping rope relentlessly and repeatedly with the hope that we have burned the desired number of calories. However, we are never sure about the number of calories burned in a rope skipping session. Tangram Factory Smart Rope PURE Jump Rope aims to change that. Resembling a typical skipping rope, the Tangram Factory Smart Rope has magnetic sensors that can provide an accurate count of your jumps.

Additionally, it can detail your workout times and the number of calories burned when it is paired with your iPad, iPhone, or Apple Watch. And that is not all! The smart rope also provides recommendations for interval training and allows you to compete with friends in a fitness challenge.

4.     iFit Sleep HR Tracker

Getting the right amount of sleep can help optimize your workout on the following day. With the ability to track the quality of your sleep, it is easier for you to get a picture of your overall health. This ability is provided by the iFit Sleep HR smart tracker. The device determines the quality of your sleep by tracking your respiratory rate, heart rate, and sleep patterns during the night.

A small disc that can paired with your smart phone, the iFit Sleep HR can be placed between your bed’s mattress and boxspring. Data related to sleep such as your respiratory rate, heart rate, and sleep patterns are transferred to your phone by iFit Sleep for you to review. The sleep tracker can inform you about the amount of sleep your got during the night, the number of times you woke up, and how relaxed you were in general. The device also comes with a smart alarm system called ‘FreshWake’. The purpose of this system is to wake you up at an optimal time of your sleep cycle.

5.     Sensoria Fitness Socks and Anklet

Smart socks, the Sensoria Fitness Socks comes with an Anklet magnetically attached to your lower body. Wearable tech, the Sensoria Fitness Socks and Anklet provides an accurate account of your steps, distance, speed, altitude, and calories. Additionally, whether you are walking or running, the smart socks and anklet can monitor your tempo and foot-landing technique. The smart device comes with a dedicated app that tracks your movement and provides real-time audio cues to guide you through your workout.

by Bobby J Davidson

We love our company and we love what we do.  Check out the ‘Why Percento‘ page to learn more: Love of Technology and Business!  As the President of Percento Technologies International, I provide day-to-day leadership to the company’s senior management and I am personally involved in the strategy, business development and sales activities of the firm.

The company was founded in 1999 with the purpose of providing a one call source for organizations in need of Enterprise IT Consulting and Management.  We also provide a line of products in the boutique Cloud Server space with a touch of high-end website strategy consulting and design services.   We personalizes the IT Service experience with a team approach, working with clients from diverse sectors of industry, including energy services, financial, legal, entertainment, healthcare, hospitality, retail and general and/or corporate business.  percentotech.com/contact

Our Mission: “Creating innovative IT solutions for business leaders worldwide through cutting edge technologies.”

Contact me today to discuss how our great team can assist: 1 800 614 7886 or our Contact Form

6 Tech Skills to Develop in 2019

Technology is evolving each day. If you don’t want to be left behind, then you must master all the latest IT skills before your competitors acquire them. To stay ahead of the competition and succeed in the job market, you will need to learn new IT skills in 2019. Some of the tops ones are listed here.


Tech SkillsGetting the perfect job—especially if you’re looking in the IT or technology industry—is never easy. To stay ahead of the game, you need to learn certain technical skills that give you an edge in an increasingly competitive job market.

One thing that you need to keep in mind, now and going forward, is that we are well and truly in the technological age and we are not going to go back. This means that future jobs will require at least a certain degree of technical know-how and expertise. In fact, even if you’re looking for a creative job, you will need to have some technical expertise such as knowledge of digital marketing, proficiency in using creative tools like Adobe Photoshop, Adobe Illustrator etc. and a certain level of expertise in using MS-Office Suite.

The point I’m trying to make is that technical skills are incredibly important now and will be even more important in the future. Therefore, it is important for you to develop tech skills that will help your search for a job in the future. Here are the technical skills to develop in 2019.

1.     Artificial Intelligence (AI) and Machine Learning (ML)

AI and ML are all over the news these days. They are becoming increasingly important for all businesses that want to grow and gain a competitive advantage in their industry. Therefore, AI and ML will be among the top tech skills to learn in 2019 and the years that follow. Having some sort of expertise in AI or ML will open a plethora of opportunities. This is because of AI/ML drive innovations such as Google Assistant, Alexa, Siri, self-driving, chatbots, and more.

Businesses see an opportunity to optimize their business operations and practices with artificial intelligence and machine learning tools. Therefore, they will be looking for people with expertise in the use of these tools. Surely, you wouldn’t want to let go of such a great career opportunity?

2.     Data Science

Data scientists have been in demand for a while now. However, the demand for data scientists is expected to increase significantly in 2019 and beyond. This is because more and more organizations today need to collect data, consolidate it and, most important of all, draw intelligent and valuable insights from the data available to them. Having a data scientist on-board allows an organization to derive valuable information. This information allows the organization to understand their customers better and make much needed changes and/or improvements to their business operations. So, people skilled at data science will have plenty of opportunities open to them in 2019 and the years that follow.

3.     Digital Marketing

More and more organizations today are looking to hire people skilled in digital marketing. They may need these people to improve their websites or need them to market through different online channels such as social media, email marketing, etc.

In today’s marketing world, having an online present is a must for every business. Therefore, people skilled in any aspect of digital marketing will continued to be hired in 2019 and at least some years beyond that. Why are businesses looking to hire digital marketers? To increase their conversions, customers, and revenue.

If you’re not skilled in digital marketing and want to learn skills that will help you find a job in the field, then there are many online courses that can get the ball rolling for you. These online courses in digital marketing cover important areas of digital marketing such as SEO, Google Adwords, YouTube Marketing, SEO, Google Analytics, Facebook Marketing, and more.

With these online courses, you can learn the basics of digital marketing and more if you want. These courses will teach you how to get started with digital marketing, get found in search engines with SEO, build a mailing list, and write a copy that sells. With these skills, it will be easier for you to find a job in digital marketing.

4.     Business Intelligence/Analytics

Whether they are in the private or public sector, the top-executives in an organization prefer any recommendation made to them to be supported by data. This is where the need for individuals knowledgeable in business intelligence and/or analytics comes in. With these professionals, an organization can properly process and analyze data to extract information that can benefit the enterprise. Therefore, individuals skilled in processing and analyzing data will be in high demand in 2019 and beyond.

5.     Programming

While there are many programming languages that you can learn to enhance your skill-set, Java and Python are the languages most likely to get you hired. Not only will these two languages help in handy for software engineers, they will also help the cause of infrastructure engineers, and digital marketers.

6.     Web Designing

Thousands of websites are created each day. This goes to show how much demand there is for web designers today. Therefore, web designing is a lucrative tech skill to learn and develop in 2019. Many businesses today—big or small—has a website. They are always looking to improve their website to attract more people to it. For this, they need the help of a web designer. Additionally, they are many people without a website and they need a web designer to have one designed.  So, if you’re skilled in web designing, then 2019 will be filled with career opportunities for you.

by Bobby J Davidson

We love our company and we love what we do.  Check out the ‘Why Percento‘ page to learn more: Love of Technology and Business!  As the President of Percento Technologies International, I provide day-to-day leadership to the company’s senior management and I am personally involved in the strategy, business development and sales activities of the firm.

The company was founded in 1999 with the purpose of providing a one call source for organizations in need of Enterprise IT Consulting and Management.  We also provide a line of products in the boutique Cloud Server space with a touch of high-end website strategy consulting and design services.   We personalizes the IT Service experience with a team approach, working with clients from diverse sectors of industry, including energy services, financial, legal, entertainment, healthcare, hospitality, retail and general and/or corporate business.  percentotech.com/contact

Our Mission: “Creating innovative IT solutions for business leaders worldwide through cutting edge technologies.”

Contact me today to discuss how our great team can assist: 1 800 614 7886 or our Contact Form

Marketing ROI: Which Channels Get You the Most Bang for Your Buck?

Marketing ROIWith hundreds of marketing channels to choose from, it can be difficult to choose the best one for your business—and this is an understatement. When I say the best marketing channel, I mean that channel that brings you the highest return on your time, effort and money.

The key to marketing success is correctly identifying the best channels for your products and your audience. But, how do you that? Identifying the marketing channels which get you the most bang for your buck can be difficult to say the least. However, you will be better equipped to choose suitable marketing channels for your business after going through the following comparison of the different marketing channels.

Email Marketing

Over the past few years, email marketing has been the most consistent performer of any marketing channel. As of June 2017, email marketing generated medium ROI for 43% marketers worldwide, highest ROI for 30% of marketers, and lowest ROI for 17% marketers. 10% of marketers did not use this marketing channel at all.[1]

While the results are predominantly positive for email marketing, making the most out of an email marketing campaign is easier said than done. More than a billion emails are sent each day, which means that 2.5 million emails are delivered per second. So, getting your target to open your email can be a lot of hard work and that’s just half the battle.

The other half of the battle is ensuring that your target clicks on the link in the email. Your clickthrough rate or the number of people clicking on the link in your email is the most significant measure of your email marketing ROI.

While many marketers are paying heed to the CTRs and conversion of their email marketing campaigns, only a few are paying attention to other performance metrics such as bounce rate. This metric is the rate of failed message delivery due to wrong email, server error, the inbox being full, or the message landing in spam. Another metric to monitor is list growth rate which is the rate at which your email list is growing, not growing, getting worse or diminishing.

Despite its challenges, email marketing can be a good marketing channel for maximizing your marketing ROI. Why do I say that? Firstly, everyone uses email and mobile devices make it accessible at all times of the day. Moreover, email is more cost-effective than many other channels and it works practically at every stage in the customer journey.

SEO (Organic Search)

The marketing channel that yields the best ROI, at least on paper, is SEO or organic search. SEO generated medium ROI for 41% of the marketers, highest ROI for 32% marketers and lowest ROI for 17% marketers. 12% marketers did not use this marketing channel at all.

It is technically feasible to get started in SEO without any monetary investment. However, significant money and/or time investment will be required to scale your strategy to a meaningful level. When you first use this marketing channel, you will be left wanting more. However, you need to understand that the true power of SEO lies in its ability to scale exponentially over time.

Here is the how you can calculate your ROI from SEO.

Say your primary goal is to sell a specific product that costs $200 and you run a SEO campaign for it. You pay $2000 per month to your SEO agency for their services and generate 15 sales per month from organic traffic.

1 month × $2000 = 2000 investment

15 sales × $200 = $3000

In this case, your ROI would be 150%.

Social Media

For measuring ROI, the social media marketing channel is categorized into types: organic and paid ads. Organic social media generated medium ROI for 39% of the marketers, highest ROI for 20% marketers, and lowest ROI for 33% marketers. 8% marketers did not get any ROI from organic social media. On the other hand, the paid ads on social media generated medium ROI for 36% marketers, highest ROI for 17% marketers, and lowest ROI for 24% marketers. 23% did not use this channel at all.

Organic social media is a good option if the primary aim of your marketing is to build brand awareness or customer engagement. But, if your objective is customer retention or customer segmentation, then it is best to use other marketing channels. On the other hand, paid social media can help you increase lead generation and brand awareness but isn’t a good option for increasing retention or customer engagement.

Over the years, the term ‘social media marketing’ has exploded in popularity. In fact, a few years ago, it was all the rage. A marketing channel known for its massive reach, organic social media marketing can help you reach each and every member of your target market if it is executed correctly. But, if you don’t execute it correctly, your ROI will be exceedingly low.

Other Marketing Channels

With the exception of paid search marketing like AdWords, other channels have performed poorly in terms of ROI when compared with the above-mentioned marketing channels. Traditional marketing channels such as billboard advertising, flyers and TV ads are no longer producing a good return on investment. Additionally, online PR and outreach isn’t as effective as it once was.

So, does that mean that ignore these marketing channels and choose one from social media, SEO, PPC and email marketing for your campaign? Most definitely not! Your marketing ROI will depend on a range of factors and not just the marketing channel you choose. These factors include your target audience, the budget available, your specific objectives and your product or service.

Having said that, your core marketing channels should be SEO, PPC, email marketing, and social media if your vying for marketing effectiveness and an increased return on investment (ROI).

[1]https://www.statista.com/statistics/736848/roi-digital-marketing-channels/


by Bobby J Davidson

We love our company and we love what we do.  Check out the ‘Why Percento‘ page to learn more: Love of Technology and Business!  As the President of Percento Technologies International, I provide day-to-day leadership to the company’s senior management and I am personally involved in the strategy, business development and sales activities of the firm.

The company was founded in 1999 with the purpose of providing a one call source for organizations in need of Enterprise IT Consulting and Management.  We also provide a line of products in the boutique Cloud Server space with a touch of high-end website strategy consulting and design services.   We personalizes the IT Service experience with a team approach, working with clients from diverse sectors of industry, including energy services, financial, legal, entertainment, healthcare, hospitality, retail and general and/or corporate business.  percentotech.com/contact

Our Mission: “Creating innovative IT solutions for business leaders worldwide through cutting edge technologies.”

Contact me today to discuss how our great team can assist: 1 800 614 7886 or our Contact Form

Why ROI Is the Ultimate Measure of Your Social Media Marketing Success?

Social MediaWhen it comes to social media marketing, the key to building solid relationships and expanding your reach is increasing social media engagement and hiring the right person/company for the job. However, this poses another important question: how do you measure the success of your social media marketing? You measure it with ROI.

So, why is ROI the ultimate measure for determining the success of a social media campaign? This can be a tricky question to answer but I’ll do my best to provide you with a solid justification for measuring the ROI of your social campaigns.

Why Measuring Social Media ROI Is Crucial for Your Business

A key part of any digital marketing effort, social media marketing deserves to be allotted a larger business budget than it’s currently being allocated. At the same time, it is important that you don’t keep using a social media strategy blindly. Measure a social media campaign’s return on investment (ROI) before deciding to continue with it or ditch it.

Today, companies across the globe, including those in the United States, are increasing their investments in social media, as they hope to turn it into a major revenue driver. But, this is also increasing the pressure on social media managers and others in charge of social media campaigns. They now have to prove that the social media budget is being utilized effectively and is producing the desired results. This has made measuring social media ROI crucial.

So, what is social media ROI? There are many misconceptions about how it is calculated, making it difficult to understand what social media ROI exactly is. You may find social media ROI difficult to understand but it does not have to be that way. Here, we provide all the details about what’s included in social media ROI and how you can calculate it for your business.

Understand What’s Included in Social Media ROI

Contrary to popular belief, calculating social media ROI is relatively easy. Following is how I would calculate the social media ROI:

Profit/Investment ×100= Social media ROI %

Here, profit is the money you’ve earned from your social media marketing efforts, while investment is the total cost of your social media marketing efforts. An example of investment would be the money you invested in an Facebook ad campaign to achieve a specific goal.

The above calculation of social media ROI is a good way to start. However, it is important to know that calculation of social media ROI becomes a little more complicated when your business objectives are brought into the equation. For instance, if increasing brand awareness is your reason for doing social media marketing then you will have to calculate your ROI using related measures i.e. page likes, followers, mentions etc.

Let’s say that a Facebook campaign for raising brand awareness helped you to gain a hundred new fans. At first, you may find it difficult to estimate the monetary value of new fans. But, once you start to analyze the fans as they move along the customer journey, you will know exactly how many fans became a paying customer.

Is It Necessary to Measure Social Media ROI?

This is a question I get asked a lot. There are many people who question ROI being the right measure of success for social media. They argue that a financial return doesn’t show the true value of a social media campaign for the organization. While it is true that ROI doesn’t provide you with the complete picture and you need to measure a few other variables to determine the success of your social media marketing, the fact of the matter remains that business owners and C-level executives live for ROI.

For them, ROI has been the ultimate measure of success since the very beginning of their careers. You can tell them that your social media ROI doesn’t paint the complete picture, but they’re not going to believe you until you prove it to them. For this reason, it is crucial that you get serious about ROI. At the same time, make sure this doesn’t happen at the expense of other metrics. Just ensure the right balance and you’ll find yourself on the right track.

Why You Need to Track ROI of Your Social Media Marketing

Truth be told, all marketing campaigns—regardless of their shape and size, rely on trial and error to some extent. Even if you’ve researched the market thoroughly, your marketing campaigns may not always perform like you want them to and this makes it crucial to track ROI. Without understanding how much revenue an investment generates, you’ll never know if you’re spending too much or too little money.

Since every business needs to remain financially stable, it’s crucial to fine-tune marketing budgets to over under or over -spending. By accurately tracking your ROI and determining there’s room for growth, you will make it easy for yourself to justify a budget increase. The more money you have for your marketing efforts, the easier it will be for you to do your job.

As the social media marketing environment becomes increasingly competitive, there is increased pressure on companies and marketers to invest more and more money into their campaigns in order to stand out. However, increasing social media marketing budget can only be justified if campaigns are delivering tangible results and how do you find this out? By measuring social media ROI.

As you can show that your investments are benefiting the company, analyzing your social media revenue helps you to support budget requests. On the other hand, if your ROI is too low, you can pinpoint the inefficiencies of your social media strategy and start making improvements. Either way, measuring ROI helps the growth of your marketing campaigns and your company.

In addition to the above, measuring the ROI of your social media marketing can help you determine the value you’re delivering to your audience. An evidence of your messaging being relevant and compelling is a high number of converting users. This proves that quality content is crucial for earning social media revenue.

For more information on how to measure your social media marketing ROI, get in touch with us today!

by Bobby J Davidson

We love our company and we love what we do.  Check out the ‘Why Percento‘ page to learn more: Love of Technology and Business!  As the President of Percento Technologies International, I provide day-to-day leadership to the company’s senior management and I am personally involved in the strategy, business development and sales activities of the firm.

The company was founded in 1999 with the purpose of providing a one call source for organizations in need of Enterprise IT Consulting and Management.  We also provide a line of products in the boutique Cloud Server space with a touch of high-end website strategy consulting and design services.   We personalizes the IT Service experience with a team approach, working with clients from diverse sectors of industry, including energy services, financial, legal, entertainment, healthcare, hospitality, retail and general and/or corporate business.  percentotech.com/contact

Our Mission: “Creating innovative IT solutions for business leaders worldwide through cutting edge technologies.”

Contact me today to discuss how our great team can assist: 1 800 614 7886 or our Contact Form

What’s the Latest in POS Technology?

The key to success for any business is having a firm grasp on the day-to-day details. This means having a strong insight into all areas of the business. These areas include customer insights, staffing, inventory, and profits. With a good Point of Sales (POS) system, you can keep track of stock and provide quality customer service. Here’s the latest in POS technology that you can take advantage of in today’s environment.


POS TechnologyContrary to popular belief, a good POS system does a lot more than processing incoming orders, generating bills, and keeping records of transactions. To maximize the potential of a POS system for your business, you should choose a system that provides access to stored information in real-time and presents the information in a format that helps you make smarter business decisions.

You need your POS system to provide you critical information about your business operations. A cloud-based POS system can make this possible. This system includes mobile platforms such as a mobile POS or iPad POS that can be accessed anywhere, and at any time. Deployed as Software as a Service (SaaS), cloud-based POS can be accessed directly from the internet by using a web browser. So, how can a cloud-based POS help to track incoming order?

Keeping Track of Incoming Orders with Cloud-Based POS

With cloud-based POS such as an iPad POS, it becomes easier to keep track of and record incoming orders. Also, you can use the stored information to find which items are most successful and then create targeted marketing and personalized experiences based on the buying behaviors and demographics of your customers. The best thing about this is that you can access the insights at any time, making the cloud POS great for managing your business from a remote location.

Feature-rich software with premium hardware, the iPad POS is the ultimate POS for keeping track of incoming order and managing your business. With this POS system, you have the flexibility and freedom to take orders and process payments wherever you have presence. Additionally, you can accept payments wherever your customers are.

No matter where you take payments, all your reports are backed up with the cloud-based mobile POS. You can also tailor the options available at your POS according to your needs. Staying organized is also easy with the new POS as it allows you to view customer data based on the type of order, visit frequency, or items purchased.

In addition to the above, you can enhance productivity and coordinate sales efforts during industrious times by using the POS system to run reports that show order type by the month, week, or hour.

How a Simple and Elegant POS Can Increase Customer Satisfaction in Your Store

Have you ever thought about why people buy goods from your store? They buy it because it fulfills a need—affordably and according to their expectations. For the success of your business, it is crucial that you look at things from the perspective of your customers and get a POS system for your business that increases customer satisfaction and ensure their every need is met.

Why is a retail POS system important for your store? Keep tracking of small and valuable items is one of the biggest challenges for stores. A retail POS system can not only help you keep track of this inventory, but it can also provide you with a wealth of information related to shoppers. You can use this data for target marketing, improving customer engagement and more. Following are some ways a simple and elegant POS can increase customer satisfaction in your store:

Self-Checkouts

Do you know what’s the number one thing that ruins the experiences of in-store customers? It is time-consuming checkouts. By making checkouts a lot easier and shorter, a POS system can enable a frictionless and happy shopping experience in your store. By putting the last mile of the transaction in the hands of the shopper, self-checkouts greatly improve operations in retail stores like the one you run for your business.

A retail POS system increases efficiency and the speed of checkout as they come with integrated bar code systems. Quick checkouts and speedy transactions lead to happy and loyal customers.

Enhanced Efficiency

When you use a POS system, your business is automatically a lot more efficient. The reason is that you are no longer wasting time on menial things such as inventory, accounting, paperwork etc. The POS system will take care of most of these things for you. This will leave you with sufficient time to concentrate on the more important aspects of your business, such as giving more attention and time to your customers and their needs.

Integration with Mobile

A POS system allows to effectively track purchases and sales, employee activity, and the receipt and shipping of goods from a smartphone or tablet. This is possible due to the integration of mobile with your POS. The mobile POS makes collecting customer data easier which leads to reduced paperwork and faster processing of information. You’ll be able to quickly gain insights on customers that will allow you to serve them better.

Integration with Other Systems

Want to ensure that all your data is organized and updated regularly? Then, you should integrate your store’s CRM or ERP system with the retail POS system. This will allow you to offer a more personalized experience to customers. That is not all—you can also provide customers with special and personalized promotions via loyalty programs.

With so many benefits on offer, using a modern retail POS system such as cloud-based POS is not an option but a necessity for your business.

by Bobby J Davidson

We love our company and we love what we do.  Check out the ‘Why Percento‘ page to learn more: Love of Technology and Business!  As the President of Percento Technologies International, I provide day-to-day leadership to the company’s senior management and I am personally involved in the strategy, business development and sales activities of the firm.

The company was founded in 1999 with the purpose of providing a one call source for organizations in need of Enterprise IT Consulting and Management.  We also provide a line of products in the boutique Cloud Server space with a touch of high-end website strategy consulting and design services.   We personalizes the IT Service experience with a team approach, working with clients from diverse sectors of industry, including energy services, financial, legal, entertainment, healthcare, hospitality, retail and general and/or corporate business.  percentotech.com/contact

Our Mission: “Creating innovative IT solutions for business leaders worldwide through cutting edge technologies.”

Contact me today to discuss how our great team can assist: 1 800 614 7886 or our Contact Form

Social Media Marketing: The Importance of Having the Right Person/Company for the Job

Social Media MarketingYou probably already have an idea of which marketing channels get you the most bang for your buck. You may even have tried some of them, but there seems to be a slight problem—you’re not getting the expected results. Perhaps, you’re not spending enough? Or maybe you’re using the wrong platform? Maybe you’re getting nothing out of your social media marketing efforts because you don’t have the right person/company for the job?

Not all people who manage social media accounts are experts in social media marketing. This means that simply hiring someone to manage and run your social media accounts will not get you the results you expect from your marketing campaigns. Instead, you need to hire the right person, the person with the skillset, knowledge and experience required to get the most out of your social media marketing campaigns.

Why Hiring a Social Media Expert Makes Sense?

No business can grow without marketing and a marketing channel that has the edge over all others is social media. For this reason, hiring a social media expert for your business is crucial. When I say hire a social media expert, I do not mean that you go out and recruit the first person who claims to be an ‘expert’ in social media. What I mean instead is that you should allocate some of your resources to hire someone who has proven themselves in the field of social media marketing. It could be a person or a company.

You can choose to manage your social media accounts on your own. However, in all honesty, this wouldn’t get you anywhere. Half of the time, you’ll be thinking about how to increase engagement on your pages and other half would be spent cleaning the ‘mess’ you’ve made. Therefore, you’re best advised to leave the job to the professionals.

What Makes a Social Media Expert?

So, how do you find the right social media expert? What makes a great social media manager? What is that makes them effective? And what are the practices that make them great at what they do?

There was a time when marketers learned to use social media in-between their job functions. They would read books or online articles on social media marketing, attend seminars about it, or simply ask colleagues for advice. That no longer works! Today, social media managers are required to fulfil a variety of responsibilities and they must have the expertise to perform them. These responsibilities include (but are not limited to):

  • Curating content
  • Scheduling posts
  • Managing a publishing calendar
  • Engaging with customers and partners
  • Experimenting to optimize social media posts
  • Listening to networks for brand mentions and keywords
  • Checking in with the rest of the company for announcements to publish
  • Following up on projects with connections
  • Reviewing analytics and determining future steps

Teaching someone to be a social media manager isn’t enough for them to be effective at their job. In addition to the required skillset, they must have the mental capacity to work through problems. Is everyone who can put together two sentences an accomplished writer? Of course not! And, this same rule can be applied to people managing social media accounts.

So, how can one develop the mental capacity required for managing social media and become an effective social media manager? I go back to the responsibilities of a social media manager as they are key to becoming an expert at the job. Following are some of the habits that make a social media expert.

They Have Go-to Sources to Curate Content

Though it is a time-consuming task, curation is one of the cornerstones of social media marketing and thus, crucial. A social media expert is always on the hunt for great content that would interest their followers and knows exactly where to find it. They don’t spend hours searching for the content because they know where it lives. Moreover, to avoid spending most of their day curating content, they dedicate a specific time of the day to the activity, such as the first two hours of their work day. Once the clock strikes 11 a.m., they move swiftly onto another responsibility.

They’re Always Thinking of Ideas

A common problem in social media marketing is running out of things to post about. This is the reason an effective social media manager is always in ideation mode. They are always thinking of ideas whether they are walking in the park, window shopping in the mall, or buying grocery from their local retailer.

They try to make connections between things that they noticed during the different time periods and this collective thought is what helps them to post new ideas and large volume of engaging content on social media each day.

They Focus on Building Relationships

A primary quality of social media experts is that they focus on building relationships. Interacting with a wide range of people and building relationships is crucial to the success of any business. For this reason, it is imperative that the people managing a business’ social media accounts treat relationships on social platforms as crucial to the growth of the business.

In addition to social listening and engaging, effective social media managers network and build relationships on social media. They focus on giving—helping and serving—rather than trying to make a quick buck off their audience.

They Document Your Processes

Perhaps the greatest quality of a social media expert is that they document your processes. Before they start marketing for you, the experts will document your existing process of curation, creation and publishing including:

  • What processes you use to curate content
  • How you come with a headline
  • What type of image you use
  • What tool you use to schedule the content to be published
  • What reports you pull
  • How you analyze the data

Only after answering the above questions, the social media experts think about their own processes and what they will do to achieve the set objectives.

If you notice the above qualities in the person/company managing your social media accounts, then you’re on the right track. If not, try and find someone who fits the bill.

by Bobby J Davidson

We love our company and we love what we do.  Check out the ‘Why Percento‘ page to learn more: Love of Technology and Business!  As the President of Percento Technologies International, I provide day-to-day leadership to the company’s senior management and I am personally involved in the strategy, business development and sales activities of the firm.

The company was founded in 1999 with the purpose of providing a one call source for organizations in need of Enterprise IT Consulting and Management.  We also provide a line of products in the boutique Cloud Server space with a touch of high-end website strategy consulting and design services.   We personalizes the IT Service experience with a team approach, working with clients from diverse sectors of industry, including energy services, financial, legal, entertainment, healthcare, hospitality, retail and general and/or corporate business.  percentotech.com/contact

Our Mission: “Creating innovative IT solutions for business leaders worldwide through cutting edge technologies.”

Contact me today to discuss how our great team can assist: 1 800 614 7886 or our Contact Form

How Brad Damphousse and Andrew Ballester Used Their Crowdfunding Platform to Become Success Stories

Investopedia defines crowdfunding as the use of small amounts of capital from a large number of individuals to finance a new business venture. Following is the story of how Brad Damphousse and Andrew Ballester used their crowdfunding platform to become success stories.


CrowdfundingEssentially the opposite of the mainstream approach to raise capital for a business, crowdfunding depends on the collective resolve of family, friends, customers, and individual investors rather than auctioning the business idea to a limited pool of wealthy individuals or institutions.

The best of two worlds—crowdsourcing and microfinancing, crowdfunding is not only changing how businesses raise capital, but it is also transforming how people support companies. Truth be told, crowdfunding is a test of a person’s persuasive skills. To raise capital worth thousands, you need to persuade individuals who may be your family, friends, customers, or even strangers to cough up $10, $50, $100, or more to support your project or business venture.

Today, we are witnessing a proliferation of websites offering the crowdsourcing facility. The best known among them are Kickstarter, Indiegogo, and GoFundMe. While all three websites are used to raise capital, they differentiate in the events they support. Kickstarter focuses on creative projects like art, music and films. Indiegogo accommodates many, diverse campaigns while GoFundMe is a crowdfunding platform designed for individuals and personal causes.

While Kickstarter and Indiegogo are used more for crowdfunding purposes, GoFundMe can be used to raise funds for a wider range of events, which is the reason billions of dollars have been raised so far on the GoFundMe platform. As you will find out soon, the story of GoFundMe and its co-founders: Brad Damphousse and Andrew Ballester, is anything but disinteresting.

The History of Crowdfunding, Indiegogo, Kickstarter, and GoFundMe

Before we dig into the success story of GoFundMe and its co-founders Brad Damphousse and Andrew Ballester, let’s take a quick look at the history of crowdfunding, Indiegogo, Kickstarter, and GoFundMe to see how it all started.

Ask most people about the birth of crowdfunding and they’ll zero in on 2008—the year Indiegogo was launched. It was the first and probably the largest crowdfunding platform in the U.S. However, these people are limited in their knowledge of crowdfunding and its origins. Contrary to popular belief, crowdfunding did not start with Indiegogo, instead its roots can be traced back to the 1700s when Mozart—the most prolific and influential composer of the classical era, offered invitations and manuscripts in return for donations to fund his concert.

Fast-forward a few decades and we find Joseph Pulitzer successfully using The New York World newspaper to raise capital of over $100,000 for the base of Statue of Liberty in 1984. From 1884 to the turn of the twentieth century and beyond, crowdfunding was used on many occasions to finance a project or raise money for business. However, the world had to wait until 1997 to see the birth of modern day crowdfunding. This was the year when a British band named Marillion raised funds for a reunion tour using crowdfunding.

The funding raised by Marillion inspired Artistshare—the first dedicated crowdfunding platform to emerge in the year 2000. The first funding campaign on the platform raised $130,000, which inspired other crowdfunding platforms. From 2000 onwards, the crowdfunding industry grew bigger and better each year.

The first major breakthrough for crowdfunding as we know it today came in 2008 with the launch of Indiegogo—an international crowdfunding website founded by Danae Ringelmann, Slava Rubin, and Eric Schell. Two years on, crowdfunding revenue tripled from $530 million in 2009 to $1.5 billion in 2011.

Indiegogo is not the only company deserving the credit for the increase in crowdfunding revenue from $530 million in 2009 to $1.5 billion. Kickstarter—a crowdfunding platform launched in 2009 and GoFundMe—a crowdfunding company founded in 2010, also deserve mentions. Currently, Kickstarter is the world’s largest funding platform for creative projects.

Launched in 2009, Kickstarter was named as one ‘Best inventions of 2010’ by Time magazine. While the company launched amid little fanfare, it has managed to receive an estimated $3.8 billion in pledges from July 2012 to August 2018. Additionally, it has launched more than 412,494 projects since its inception.

However, the biggest and most popular crowdfunding platform today was launched in May 2010 by Brad Damphousse and Andrew Ballester. GoFundMe has been a major success in every sense of the word. So far, the platform has helped raise funding of more than $5 billion. Additionally, the company generated revenue of over $100 million in 2016. So, how did GoFundMe get to this point?

The Success Story of GoFundMe and Its Co-Founders Brad Damphousse and Andrew Ballester

With over 50 million donors to date, GoFundMe is the most popular online crowdfunding platform today. GoFundMe is the fastest and easiest crowdfunding platform to use whether you’re looking to raise cash to start a business, get your car fixed, or pay for college tuition. Today, the company is worth millions of dollars. The co-founders of GoFundMe: Brad Damphousse and Andrew Ballester made this possible by building the business largely around fund raising for charitable and other causes.

GoFundMe leverages social platforms such as Facebook to find a user base that is prepared and willing to make small and large donations to people who are struggling. Often, the nature of viral social media allows these fundraising campaigns to raise much more than what the fundraiser originally thought was possible.

Founded in San Diego in 2008 by Damphousse and Ballester, GoFundMe competed against Kickstarter and Indiegogo for the right to be crowned as the most popular crowdfunding website. In 2015, a few years after its launch, GoFundMe saw investments of an undisclosed amount of money from Accel Partners, Technology Crossover Ventures, and Stripes. The transaction meant that the investors took a majority stake in the business and that two co-founders had to step down from their positions as the owners of the company.

At the same time, GoFundMe was valued at $600 and the company was estimated to be generating $100 million per month in funding for the campaigns using its platform. In 2017, GoFundMe acquired Crowdrise—a for-profit crowdfunding platform that raises charitable donations.[1]

Winning “Best Workplace in Technology 2017” award, the success story of GoFundMe and its co-founders Brad Damphousse and Andrew Ballester is ongoing and fun to watch.

[1]https://en.wikipedia.org/wiki/Crowdrise


by Bobby J Davidson

We love our company and we love what we do.  Check out the ‘Why Percento‘ page to learn more: Love of Technology and Business!  As the President of Percento Technologies International, I provide day-to-day leadership to the company’s senior management and I am personally involved in the strategy, business development and sales activities of the firm.

The company was founded in 1999 with the purpose of providing a one call source for organizations in need of Enterprise IT Consulting and Management.  We also provide a line of products in the boutique Cloud Server space with a touch of high-end website strategy consulting and design services.   We personalizes the IT Service experience with a team approach, working with clients from diverse sectors of industry, including energy services, financial, legal, entertainment, healthcare, hospitality, retail and general and/or corporate business.  percentotech.com/contact

Our Mission: “Creating innovative IT solutions for business leaders worldwide through cutting edge technologies.”

Contact me today to discuss how our great team can assist: 1 800 614 7886 or our Contact Form

 

The Lives and Times of Henry Ford: Entrepreneur Extraordinaire

“Failure is only an opportunity to begin all over again, this time more intelligently”

Henry Ford


Henry FordMore than one hundred years ago, Mr.  Henry Ford (1863–1947) made an announcement that shook industries as it had hitherto existed till that point in time. A Cleveland newspaper also reported that it “shot like a blinding rocket through the dark clouds of the present industrial depression”.

Since the Ford automobile factory had a very high turnover rate and people were constantly leaving his company for rival car makers; productivity was falling. Therefore, with the settled upon goal of tackling not just employee turnover but also improving overall productivity at his plant, Henry more than doubled the wages of many, to a staggering (for that period of time) five dollars a day.  This move led not only to a great increase in the overall output per worker along with near absolute company loyalty (no one would want to leave a company that was paying double the going rate for their expertise), it also allowed Ford’s Motor Company’s own employees to afford the very cars that they were making.

What he had inadvertently done was to help establish what would go on to become the twentieth century’s clearly defining the social formula, which was that workers are equal to the consumers. Thus, Henry Ford not only gave birth to the assembly line concept but thanks to his foresight, also to the mass-consumption economy for the decades to come.

This is indeed precisely why even these days, Henry Ford is widely considered to be a household name, and as a matter of fact, there must be very few people indeed who have not been affected by the sheer towering genius of this man. However, it had not always been this way at all.  As a matter of fact, at 23 years of age, Henry Ford was just a machinist’s apprentice. But what set him apart from others was the fact that he had a vision and the ambition to make that vision come true.


Anyone who stops learning is old, whether at twenty or eighty. Anyone who keeps learning stays young. The greatest thing in life is to keep your mind young.

Henry Ford


However, his life was no fairy tale success story at all. On the contrary, his failures outwighed his success. In fact, be became widely known as a person who, in spite of being a highly intelligent engineer, still failed to invent anything really worthwhile.  But this was due to his dedication to perfection. Yes, it is certainly true that he really was late in his deliveries, but that was largely due to the near absolute perfection he expected from every product that he had created. And while his seeming inability to be able to deliver on his commitments on time, did tarnish his early reputation, he still did not allow himself to slack off, or even decrease his own self-imposed standards, in any way.

In fact, it was largely due to these very failures early in his career that he learned some really valuable lessons. And they were instrumental in sparking all of his future success.

But before that, with a badly tarnished reputation and no financial backers interested in furthering what was by now seen as a ‘lost cause,’ Henry was in a really troubled spot.  He had become a bit of a pariah in the (as yet) nascent automobile industry, and no one wanted to finance him anymore. But that did not mean he lost all hope. Rather, he was spurred to ever greater efforts

And went on to create the Ford ‘Model A’ manufactured by the newly formed “Ford Motor Company.”

The initial failure of the Model A

The very first batch of the Model A’s was not exactly the success that Henry had in mind. The vehicle started to brake down all over the country and people who bought these cars became very loud in their condemnation of the model.

However, Ford did not let even this setback, make a pessimist out of him.  Rather he carefully sat and listened to the feedback that his mechanics and customers brought him. This proved to be so very valuable that he actually made a long list of all of the problems, that the vehicles were facing and methodically implemented various corrective measures in his assembly line. With the help of such flexible planning, his young company kept making mistakes, kept making cars, and also learning enough to work on a new generation of vehicles.

 The Ford Model T

After a few more years of trial and error, not to mention having to contend with countless failures before he launched what is considered to be the best automobile in the world till that point in time, the truly iconic “Ford Model T”. This model effectively revolutionized the automobile industry of that age, and Ford’s name leapfrogged to the very forefront of the whole industry. And it was not just the company alone. But he also almost singlehandedly helped establish the city of Detroit, as one of the industrial powerhouses of the US.

Henry Ford: Learning to succeed

Here the most important thing to remember is that Henry’s seemingly endless perseverance as well as his intrinsic ability to overcome all setbacks was the cornerstone to his subsequent success. The main thing that one can see in his life is that he used failure itself, as a stepping stone to success. And the feedback that he personally and so painstakingly gathered from all those failures was the inspiration that he used to fine-tune his revolutionary design ideas, and thus eventually managed to change the very world we live in.


“You will find men who want to be carried on the shoulders of others, who think that the world owes them a living. They don’t seem to see that we must all lift together and pull together.”

Henry Ford


by Bobby J Davidson

We love our company and we love what we do.  Check out the ‘Why Percento‘ page to learn more: Love of Technology and Business!  As the President of Percento Technologies International, I provide day-to-day leadership to the company’s senior management and I am personally involved in the strategy, business development and sales activities of the firm.

The company was founded in 1999 with the purpose of providing a one call source for organizations in need of Enterprise IT Consulting and Management.  We also provide a line of products in the boutique Cloud Server space with a touch of high-end website strategy consulting and design services.   We personalizes the IT Service experience with a team approach, working with clients from diverse sectors of industry, including energy services, financial, legal, entertainment, healthcare, hospitality, retail and general and/or corporate business.  percentotech.com/contact

Our Mission: “Creating innovative IT solutions for business leaders worldwide through cutting edge technologies.”

Contact me today to discuss how our great team can assist: 1 800 614 7886 or our Contact Form