Marketing in The Internet Age: Learning to Join the Major Leagues

Internet Age

If ever there was a time to make money through an online business, this is it. As a matter of fact, in today’s world, an ever-increasing number of people are hopping on to the e-commerce bandwagon as a means of making it into the ‘major leagues’ in terms of ROI (return on investments). In fact, there is the very real example of the likes of Jeff Bezos of Amazon and Jack Ma of Ali Baba and Ali Express to follow, as well as any one of the myriads of highly successful online superstores that currently occupy the cyber landscape.

However, it is prudent to understand that merely creating an online store, stocking it with products and waiting for customers to simply show up, is not going to help you emulate all those big boys out there. In fact, if you are going to build an e-commerce website and then proceed to wait for customers to show up on their own, then you may as well not create the site, to begin with.

You should only go ahead until and unless you take a series of certain steps to ensure that the site is not only relevant to your target market, but also the casual browsers who end up there. In other words, any prospective visitor should be willing to take certain actions that are directly consistent with the overall objectives for which you have set up the site in the first place.

Different types of websites that require marketing efforts

For example, if you are running a product awareness site for a popular brand of footwear who might have outsourced their online brand awareness campaign to you. Then you might want to use your site as both an information center as well as a landing page to gently ‘nudge’ them towards visiting the main retail page of the company. Alternately, it could be a simple web-based retail portal (ala eBay and other sites) where you have cut out the middlemen in order to provide goods straight from the manufacturer to the end customer. For that matter, you might have created a simple data collection portal that caters to the marketing and sales needs of your clients.

In any of the above scenarios, you will still need to market your website so as to be able to generate not just relevant traffic but also a more positive response as well, from your original target audience.

The web funnel

This is the part where the concept of the ‘web marketing funnel’ comes into its own.  In the real world context, the ubiquitous funnel is basically a simple pipe or a tube that has a much larger (typically elongated) diameter at the top end than at the bottom. Whenever either liquids or even powder based solids are poured in at the top, they will eventually end up finding their way into the markedly narrower opening at the bottom.

The idea works pretty much the same way in the virtual world of e-commerce portals and websites as well. Taking this analogy further into the sphere of digital businesses, the potential customers are gently guided or channeled into the funnel where they end up taking those actions on your site for which it was originally designed for. For example, it could be a customer’s decision to make an expensive purchase (thereby showing the end customer’s trust in the product) or even something as small and seemingly innocuous as merely filling out an email address that can be used to send great product offers to the prospective customer.

In a nutshell, a ‘conversion funnel’ (as the very term implies) acts as a conduit to basically “convert” an otherwise casual browser into an actual consumer of a product or service. It also applies when the visitors at a site actually follow through on actions that the site hopes they perform. In web marketing jargon, the end result of this process is known as a “conversion.”

Basically, the visitor will ‘convert’ from merely browsing a site to taking the specific action that the site owner actually wants him or her to take and that is indeed the core purpose of the site.

However, there are many different stages in this entire conversion process, and just about all of them have to be defined properly. This is because poorly defined paths tend to veer off course, and the site ends up losing revenue in the long run.

For instance, if a thousand potential customers visit a site and only one or two conversions take place, it means that the funnel is leaking along the way, and certain steps have to be taken immediately in order to remedy this situation.

Let‘s dive deep into these steps:

Step one: They have to actually visit the site

Step Two: They may spend time viewing different products and services before they actually like something (browsing)

Step three: They add the desired product to the shopping cart

Step four: They finally go ahead and make the actual purchase

For the funnel to have a really high conversion rate, it is important that each and every one of these steps is optimized in order to ensure the desired result.

To a fairly large extent, the same rule applies to social media business pages as well where potential customers can check out peer reviews, see products, and eventually make that all important purchase decision.

The good news is, it is not all that difficult to create a great and near watertight web marketing funnel, provided, that you have the right information beforehand, and therefore can take the relevant steps to make an online business venture, a runaway success.

For more information on our web services or to obtain a comprehensive quote; visit www.percentotech.com/websites

by Bobby J Davidson

We love our company and we love what we do.  Check out the ‘Why Percento‘ page to learn more: Love of Technology and Business!  As the President of Percento Technologies International, I provide day-to-day leadership to the company’s senior management and I am personally involved in the strategy, business development and sales activities of the firm.

The company was founded in 1999 with the purpose of providing a one call source for organizations in need of Enterprise IT Consulting and Management.  We also provide a line of products in the boutique Cloud Server space with a touch of high-end website strategy consulting and design services.   We personalizes the IT Service experience with a team approach, working with clients from diverse sectors of industry, including energy services, financial, legal, entertainment, healthcare, hospitality, retail and general and/or corporate business.  percentotech.com/contact

Our Mission: “Creating innovative IT solutions for business leaders worldwide through cutting edge technologies.”

Contact me today to discuss how our great team can assist: 1 800 614 7886 or our Contact Form

Larry Ellison: The Man Who Changed the Face of IT As We Know It Today

Larry EllisonLawrence Joseph Ellison was born on August 17, 1944. He is an American entrepreneur, businessman, and also a corporate philanthropist who has successfully co-founded the well-known Oracle corporation. Currently he is its executive chairman as well as chief technology officer. As of June, of this year, he had been listed by Forbes magazine as being a member of the elite ‘5 wealthiest people in the United States club’ and currently he is the tenth wealthiest person in the whole world, with a personal fortune in excess of $54.5 billion.

Larry’s Early Life

However, this self-made man did not have such a massive fortune handed to him on the proverbial silver platter. On the contrary, he had to work long andhard and use every iota of his considerable skill and acumen to become the man he is today.  That his achievements are considerable goes without saying, however what is truly fascinating is the fact that he did not have a really ‘normal’ childhood, in any sense of the term.  He was born to a single mother, who packed him off to his uncle’s when he was very little and ill. Nine months to be precise. It was his adoptive parents who bought him up and made him self-sufficient enough to go to college. However, his adoptive mother died when he was in college and he was too distraught to continue his education. He tried again but could not even survive even a single semester. This is the time when he decided to take matters into his own hands.

At the age of 22 he headed off to the (then) emerging) SiliconValley way back in 1966. Muscling his way into the nascent IT sector in ‘of all things’ a flashy blue Thunderbird, that he was sure would get him noticed by the movers and shakers of the IT world in Silicon Valley. He bounced around from job to job till such time as he was able to find one that really captivated his interest. As a matter of fact, it was while working at Ampex way back in the early 1970s or so, that he became profoundly influenced by a certain Edgar F. Codd and his ground breaking research with regard to the concept of the ‘relational database’ design.  Indeed, it was this very concept that basically led to Larry branching off into a whole new world entrepreneurship, by creating a business entity that went on to become the globe saddling colossus ‘Oracle”.

The Rise of Oracle

However, when it had originally been created, few people believed that Oracle could ever be a resounding success. But the naysayers only served to strengthen Larry’s resolve and he went on to become a highly successful database vendor for several popular mid and low range systems. Eventually he became a direct competitor of the more well-known giants of that era, such as Sybase and Microsoft SQL Server.

The very first version of the Oracle database was known not as version 1 but rather version 2. In 1979, the original company went on to rename itself and became known as Relational Software Inc. However, so high was the popularity of its flagship product that it became a sort of generic term and in 1982, the organization formally became ‘Oracle Systems Corp’ A name that it is uses to this day.

Under Larry’s able tutelage Oracle went on to become one of the key drivers of the rapidly growing computer and IT industry. However, additional growth required more funds since Oracle had hit a glass ceiling in this direction. This is why Larry made the decision to become a public limited company and its initial public offering, reported a massive capital surge of $55 million approx.

 

Larry: The consummate yachtsman

Larry EllisonLarry has always been a really passionate yachtsman and he even founded ‘BMW Oracle Racing’ in order to compete for the 2003 Louis Vuitton Cup. In fact, Oracle yachts have been the mainstay of many an important yachting and racing competition all over North America, and even beyond.

Aviation and military aircraft

Apart from the lure of the sea, Larry is also very fond of aviation and especially fast planes. He currently owns a SIAI-Marchetti S.211 as well as an unarmed MIG 29 fighter jet, both of which he can fly with equal ease.

Larry Ellison: The philanthropist extraordinaire

While his erstwhile opponents see him only as a trash talking competitor, but there is an entirely different aspect of his personality as well. One that makes him stand out and really shine as one of the brightest stars of the IT and business constellation. And that his is corporate philanthropy.

After going through the agony of having his elbow shattered in an accident, Larry Ellison donated $5 million as seed money for the Lawrence J. Ellison Musculo-Skeletal Research Center.

Later on, in 1998, he also financed the Lawrence J. Ellison Ambulatory Care Center that was opened at the Sacramento campus of the UC Davis Medical Center.

Forbes magazine’s 2004 list of charitable donations that had been made by some of the wealthiest people in America stated that Larry had donated $151,092,103 for charitable causes and at that point in time, it came to about 1% of his total estimated personal wealth, per se.

In August 2010, Larry had signed “The Giving Pledge”.  In fact, Ellison wrote: “Many years ago, I put virtually all of my assets into a trust with the intent of giving away at least 95 percent of my wealth to charitable causes. I have already given hundreds of millions of dollars to medical research and education, and I will give billions more over time. Until now, I have done this giving quietly because I have long believed that charitable giving is a personal and private matter.”

In the light of the above, we can easily state that Larry Ellison is a man of all seasons. From being a philanthropist to a tough businessman to a passionate sea and air travel lover.

by Bobby J Davidson

We love our company and we love what we do.  Check out the ‘Why Percento‘ page to learn more: Love of Technology and Business!  As the President of Percento Technologies International, I provide day-to-day leadership to the company’s senior management and I am personally involved in the strategy, business development and sales activities of the firm.

The company was founded in 1999 with the purpose of providing a one call source for organizations in need of Enterprise IT Consulting and Management.  We also provide a line of products in the boutique Cloud Server space with a touch of high-end website strategy consulting and design services.   We personalizes the IT Service experience with a team approach, working with clients from diverse sectors of industry, including energy services, financial, legal, entertainment, healthcare, hospitality, retail and general and/or corporate business.  percentotech.com/contact

Our Mission: “Creating innovative IT solutions for business leaders worldwide through cutting edge technologies.”

Contact me today to discuss how our great team can assist: 1 800 614 7886 or our Contact Form

The Seminal Importance of Review and Reputation Management in Today’s Online Selling Environment

Reputation Management Just about any budding entrepreneur should be able to understand the importance of building a highly positive online reputation. This holds especially true if we vector in the fact that proper reputation management can have a remarkably positive effect, in terms of overall search engine placement, for instance.

As a matter of fact, such reputation management is the basic key towards the improvement of an online reputation. And make no mistakes here, such a well-managed reputation can easily help attract many potential clients to the website.

The key reason why it is so critically important, stems from the fact that it can easily take a great amount of both time as well as effort (not to mention hard earned funds) to establish and subsequently grow a business effectively. But nonetheless, the long-term reward of reaching many new customers simply outweighs all the challenges that one may have to consider when trying to establish a highly positive reputation in the  online world.

Since common search engines can easily make or break any new business enterprise, it is absolutely imperative that the website in question should strive to be amongst the most talked about, and by extension, highly recommended e-commerce site on the internet. In fact, the more people are enthusiastically talking about ‘your’ website, the more the chances are that the site will be able to clinch that highly coveted page one placement. That is, a position that is considered as the ‘holy grail’ of SEO or search engine optimization.

Apart from that, understanding the myriad of different concepts relating to reputation and review management will also give the marketer a more precise insight on how their website’s reputation can also potentially affect its overall placement. Especially in the ranking structure of the most popular search engine of them all; i.e., Google.

o   Cleaning up all that negative content

If there have been multiple negative reviews, then effectively reviving Google’s placement of the site is certainly a tall order and it will require a lot of time and effort. On quite a few platforms (such as Yelp for instance) the system allows a website owner to send a certain message to the end user or reviewer along with an offer for a coupon or even a freebie long before the users are asked to revise their negative reviews. There is a lot of truth in the age-old adage, “an ounce of prevention is worth a pound of cure” because repairing ones reputation can take a such a long time. On the other hand, it takes just a few seconds to try to prevent an issue. This is why it is very important that the web marketers should effectively ensure that customer service is of such stellar quality, that the customer does not need to write a negative review in the first place.

But should the unthinkable happen, there is no need to panic or fret, since there do exist various ways to prevent negative content, (such as bad reviews for instance), from reaching the website in question. Many, if not most commerce portal owners these days, tend to protect their online reputation with a fairly simple, yet really powerful plugin dedicated for this purpose (Reputation Saver is a prime example here). The reputation of just about any online business is a whole lot safer with a well-made reputation management plugin because it can easily filter the negative review, long before it can do any lasting damage to the reputation of the site. This, in turn, will free up the management of the site to do what it should really be doing, which is focusing on the feedback that can actually have a positive effect on the overall business.

o   A review is the catalyst that drives an online business backward or forward

Reviews (both negative and positive ones) have the undisputed potential to sway the customer’s decision regarding entering the marketing funnel.  This is why, should there be any negative reviews about a really bad customer experience, leading to new potential customers taking their business elsewhere. This is because the last thing the prospective customer would want is a ‘full-on repeat’ of the really bad experience that he has already read about in the review. In fact, this is the primary reason behind going through extensive customer feedback before making a purchase decision. Conversely, if a site is cited consistently with positive feedback and is liberally peppered with five-star reviews, then the odds are that the website in question will be able to do a whole lot better than other competing sites.

o   The raw power of purely negative reviews

Many experts in this field believe that even a single negative article about any particular business has the potential to cause the business a massive loss, especially when it comes to its potential customer base. And keep in mind; we are just talking about one negative review right now. Should there be a whole lot of them, then it is an almost axiomatic assumption that the prospective customers will shirk from giving the site any business.

o   How extremely positive reviews can help a business?

On the other hand, if the site’s overall management were to successfully engineer a more positive reputation with some well-earned constructive feedback along with a requisite solid SEO (search engine optimization) campaign. Then it would be logical to assume that the site will become a magnet for many different customers, who will not only purchase from the site in question, but also write glowing reviews and share the same on their social media platform as well. They will do this to make sure that they go viral and attract even more customers. Once that happens, the site will be able to boast of a rock solid reputation, that will be able to shrug off the odd negative review with ease.

by Bobby J Davidson

We love our company and we love what we do.  Check out the ‘Why Percento‘ page to learn more: Love of Technology and Business!  As the President of Percento Technologies International, I provide day-to-day leadership to the company’s senior management and I am personally involved in the strategy, business development and sales activities of the firm.

The company was founded in 1999 with the purpose of providing a one call source for organizations in need of Enterprise IT Consulting and Management.  We also provide a line of products in the boutique Cloud Server space with a touch of high-end website strategy consulting and design services.   We personalizes the IT Service experience with a team approach, working with clients from diverse sectors of industry, including energy services, financial, legal, entertainment, healthcare, hospitality, retail and general and/or corporate business.  percentotech.com/contact

Our Mission: “Creating innovative IT solutions for business leaders worldwide through cutting edge technologies.”

Contact me today to discuss how our great team can assist: 1 800 614 7886 or our Contact Form

Larry Page & Sergey Brin- The Gods of the Tech World

It was the summer of 1995 when a young Russian-American Stanford grad named Sergey Brin met another Stanford grad named Lawrence “Larry” Page. Page Brin

Initially, Sergey and Larry did not get along well with each other. They would endlessly argue on almost anything relating to technology.

However, both Page and Brin had one thing in common. They wanted to make it easier for people to extract information from extremely large data sets.

With this vision in mind, Page and Brin set up a small company in a rented garage in 1998. Today, the company has become a multi-billion dollar business with the largest office in the world. Here’s a sneak peek into the success story of Larry Page and Sergey Brin and their company: Google.

The Early Life

Sergey Mikhaylovich Brin was born in Moscow, Russia, on August 21, 1973. The family moved to the United States in 1979. As a child, Sergey was always interested in mathematics and computers, just like his father. Sergey went on to study computer engineering at the University of Maryland. He then went on to pursue a Master’s Degree in computer science from Stanford University.

Larry Page was born on March 26, 1973, in Michigan. By the age of six, Page had developed a liking for computers after watching his father work on computers every day. He obtained a Bachelor’s degree in computer engineering from the University of Michigan. Page then finished his Master’s degree in the same field from Stanford University.

The Meet-Up

Page met Brin when he signed up for a PhD in computer science at Stanford. Brin was assigned to show Page around the campus. Through initial interactions, they both discovered a shared interest in extracting patterns from large volumes of data.

After a rocky start, the two became friends and worked together on a research project to explore various backlinks on the internet. They then developed an algorithm called PageRank, which was able to produce better results than all search engines at that time.

Google- Initial Years

After the success of PageRank, the two budding techpreneurs established a startup called Google. The name was inspired by the mathematical term googol, which represents the number one followed by 100 zeros. Google also represented the dream of Brin and Page- to develop a search engine that could organize a limitless amount of information over the internet.

By mid-1998, Google was getting nearly 10,000 search results a day. This growth in business prompted the two founders to expand their business by investing in disk space and drafting a formal business plan.

Throughout the late 90s and early 2000s, the amount of Google searches increased worldwide. The company was growing and receiving exceedingly favorable reviews from users. Brin and Page were then able to hire proper web developers to design a unique website for their business.

In the year 2004, Google went public. The company was able to raise nearly $1.7 billion through an IPO. Google also became the first company to allocate and distribute its stocks through computers rather than relying on Wall Street bankers.

Google- Today

Unlike Dell, Microsoft, and Apple, Google never manufactured any computers or accessories. The company’s sole reason of existence has been to provide its users with the most powerful search engine in the world. And over the past few years, it seems the company has succeeded to do so.

The very fact that the term “google it” has now become a proper verb speaks volumes about the company’s success. From a small company with a turnover of a few hundred dollars, Google has now become a $740 billion business empire.

Google’s famous headquarters in Mountain View, California, is surely something to boast about. The company has the largest office in the world, and it also offers the highest number of amenities to its employees. The campus spans over 2 million square feet of office space and is known for its relaxed environment, casual dress code, and perks.

Much of Google’s success has relied on its innovation and business strategies. Firstly, Google was the first ever business to create complex algorithms to help people sort out online information quickly. Until previously, search engines had relied on content editors and researchers to look for links to specific queries. However, Google was able to automate the entire process.

Secondly, Google focused more on quality. The initial PageRank algorithm only displayed trusted search results that contained inbound links from reputed websites. The algorithm also made use of keyword frequency and page titles to simplify search results.

During the initial years of its operations, Google wasn’t making enough money through its search engine. At this point, Brin and Page decided to make some money out of their services. They introduced a concept of running paid ads for businesses and individuals across Google’s search engine results pages, which laid the foundation for Google AdWords. Today, AdWords is considered to be one of the most powerful and effective paid marketing tools in the world.

Once Google AdWords kicked off, the company witnessed a massive surge in their profits. The company’s next target was to ensure continual growth through old-fashioned mergers and acquisitions. YouTube was one of the earliest and most successful acquisitions of Google.

The company then began to diversify. In 2004, Gmail was launched. The system was capable of sending and receiving emails in an instant. With the development in technology, Google was able to create Google Drive, which gave all Gmail users the chance to upload their important files on a secured cloud-based server.

Today, Google is among the top ten Fortune 500 companies. The combined net worth of Sergey Brin and Larry Page exceeds $100 billion, making them two of the richest men in the world. What started as a simple idea to extract useful information from tones of cluttered data has now become a globally-recognized entity.

As we like to VERB Google; I encourgae you to:  Google Percento Technologies!

by Bobby J Davidson

We love our company and we love what we do.  Check out the ‘Why Percento‘ page to learn more: Love of Technology and Business!  As the President of Percento Technologies International, I provide day-to-day leadership to the company’s senior management and I am personally involved in the strategy, business development and sales activities of the firm.

The company was founded in 1999 with the purpose of providing a one call source for organizations in need of Enterprise IT Consulting and Management.  We also provide a line of products in the boutique Cloud Server space with a touch of high-end website strategy consulting and design services.   We personalizes the IT Service experience with a team approach, working with clients from diverse sectors of industry, including energy services, financial, legal, entertainment, healthcare, hospitality, retail and general and/or corporate business.  percentotech.com/contact

Our Mission: “Creating innovative IT solutions for business leaders worldwide through cutting edge technologies.”

Contact me today to discuss how our great team can assist: 1 800 614 7886 or our Contact Form

Smart Devices and the World of Marketing Today

Smart Devices

An ever-growing and significant part of the world’s population is now increasingly getting rid of their radios and their TV sets, supplanting them with the (by now ubiquitous) smart communication devices. The main reason behind this rapid change is not just the fact that the end user can easily gain access to a whole universe of information at the swipe of a finger, they at the same time  get to access various views and news regarding products that they may be interested in purchasing.

Such opinions are regularly expressed and shared on social media platforms, which makes any individual looking to by a certain product, to reach for their smart device and search for these posted opinions  as part of their research.

In other words, they will be far more willing to trust the reviews that they find on social media. This is due to the fact they think that they are a whole lot more ‘authentic’ than any other sort or form of paid advertisements.

o   Paid content vs unpaid reviews in the era of smart technology

It is very important to understand that ultimately, advertising is precisely that; ‘paid content’, Created for the express purpose of luring potential customers into the ‘marketing funnel’ till they become a buyer.  This is something that today’s (4G capable) smartphone toting, market savvy customers know only too well, and this is indeed why the reviews written by a prospective customer’s fellow peers will have far more weight when they want to make an important buying decision.

Add to that the fact that there is almost always an innate element of near-total honesty, at least as far as various social media reviews and views are concerned. And of course, there is sound reasoning behind it. After all, the people posting on social media are doing so for purely their own sense of responsibility and most of them are not paid reviews.  Even when some of them are atual paid reviews  they easily stand apart from the rest. Especially if it is the only one positively speaking about a product that has been all but roundly rejected by everyone else.  This is why it is considered so easy to be able to gauge the exact level of quality and service overall,that the product and its manufacturers may well have.

Of course, all of this would not have been possible to do before the advent of smartphones and other similar devices. Very few people had the time and inclination of writing reviews on their PCs and laptops. But swiping one’s finger over a review during lunch hour is now a bit of a national pastime, these days.  The era of really fast and inexpensive internet connections along with the development of a whole plethora of apps and platforms effectively means that marketing has become not just a more challenging, but at the same time, a really rewarding enterprise.

additionaly it is now considerably easier to get one’s messages across to the target audience with minimum hassle. As a matter of fact, any reasonably good review can as of today, quite effectively spread a whole lot faster than any sort of ATL (‘above the line’ or mainstream media related activities) or BTL (‘below the line’ or individually targeted marketing activities) can ever possibly do. This can actually happen at no cost to the manufacturing company whatsoever.

Let us say for instance, that if a sports store has a certain brand of a  highly anticipated baseball bat in stock, the owner of the store will know that thanks to smart technology;the news has the potential of going viral and soon everyone will know about it within a mere few hours. This is because the news will travel from SF to NY in far less time than if the store paid an ad agency to run advertisements for him.  When that happens, people will purchase and review the products, free of charge. Such reviews will be considered to be even more dependable than any paid advertisement because no one has been paid to write them and they are the actual honest opinions of the individuals who are posting them online.

The reliability of such a review cannot really be compared to a real-world advertisement per se, since the odds are that there will always be an element of skepticism when it comes to critically evaluating the latter, while the former will obviously suffer from no such liabilities.

o   Issues with smart technology and its implementation

However, smart technology is a double-edged sword. Should the product be faulty in any way, it will be lambasted on multiple social media platforms simultaneously. And even if the manufacturer were to try and remove the offending posts from any SM platform where the product’s page or handle exists, he will only be making a bad situation potentially worse. The screenshots of the bad review will be posted and reposted (or tweeted and retweeted, as the case may be) and by trying to hide any defects, the owner of the product will only end up making a bad situation a whole lot worse. The fact that just about everyone has a smartphone and can take screenshots within a second or two means that the manufacturers will end up losing their credibility, altogether.

In light of the above discussion, we can safely conclude that smart technology is not only here to stay, but it actually has the potential to effectively revolutionize all other marketing and media channels that are currently available today.

by Bobby J Davidson

We love our company and we love what we do.  Check out the ‘Why Percento‘ page to learn more: Love of Technology and Business!  As the President of Percento Technologies International, I provide day-to-day leadership to the company’s senior management and I am personally involved in the strategy, business development and sales activities of the firm.

The company was founded in 1999 with the purpose of providing a one call source for organizations in need of Enterprise IT Consulting and Management.  We also provide a line of products in the boutique Cloud Server space with a touch of high-end website strategy consulting and design services.   We personalizes the IT Service experience with a team approach, working with clients from diverse sectors of industry, including energy services, financial, legal, entertainment, healthcare, hospitality, retail and general and/or corporate business.  percentotech.com/contact

Our Mission: “Creating innovative IT solutions for business leaders worldwide through cutting edge technologies.”

Contact me today to discuss how our great team can assist: 1 800 614 7886 or our Contact Form

Marian Ilitch: The Pizza Queen Who Conquered the Taste Buds of An Entire Nation

Marian Ilitch comes of age in the pizza world Marian Bayoff Ilitch was born on January 7, 1933. She is an American billionaire entrepreneur who, along with her late husband, Mike Ilitch, co-founded the “Little Caesars Pizza” chain of pizza parlors. As of March 2018, Marian Ilitch was widely recognized to be one of the world’s seven richest (almost entirely) self-made women, as per Bloomberg.

Mrs. I, as she’s is more popularly known these days, now owns the pizza chain completely. And its annual revenue is in excess of $4 billion, on average.

Apart from the world renowned pizza chain, she also owns the Detroit Red Wings as well as the Motor City Casino Hotel. Furthermore, Marian is also helping to build a more than $1 billion sports and entertainment district in the city of Detroit. This will also include her ‘all new corporate headquarters’ with pizza shaped windows.

o   Her Early Life

Marian was raised in Dearborn, Michigan, and her parents were Macedonian immigrants. In fact, she met her husband, Mike Ilitch, for the first time on a blind date that his Macedonian immigrant father had set up. They hit it off very well, so much so that they got married within a year. The couple had a total of seven children in the time that they were together.

o   Her Business Interests

The Ilitches had gone on to create the Little Caesars Pizza parlor chain in 1959, which they subsequently expanded into a massive franchise. But this was only the first rung in the ladder of success, and the Ilitch name has now expanded. It includes not just restaurants but also entertainment, sports and gaming.

Ilitch was also one of the original investors in Detroit’s large scale Motor City Casino project. Showing great financial acumen, Ilitch basically saw a great opportunity to purchase near total interest in the huge casino resort complex. Keeping in mind its tremendous potential, she purchased all the shares in the property from various major and minor stakeholders back in 2005.

The $600 million Motor City Casino, which Ilitch owns, is widely reckoned to be the largest independently owned casino enterprise that currently exists in the United States today. And it is most probably the largest woman entrepreneur owned casino in the whole country.

o   (Marian) Ilitch Holdings, Inc.

Ilitch was also the vice chairwoman as well as the secretary treasurer of virtually all of her family’s extensive holdings until 1999. That was until Ilitch Holdings, Inc. was formed. This company was the overall parent company formed to take care of her family’s many interests.  She took over as the chairwoman after her husband’s untimely demise.

As of now, the consolidated Ilitch Holdings includes the following:

  • Little Caesars Pizza
  • Champion Foods
  • Blue Line Foodservice Distribution
  • Little Caesars Pizza Kit Fundraising Program
  • Detroit Red Wings
  • Detroit Tigers
  • Olympia Entertainment and
  • Olympia Development along with various other food services as well as entertainment venues that exist within these core business groups

o   Marian’s Investments in the Community

The Motor City Casino has regularly contributed close to $1 million to local charity groups that currently exist in Detroit.

Ilitch, with the help and encouragement of her husband, initiated the “Little Caesars Love Kitchen Foundation” in 1985. This is basically a mobile pizza restaurant for the destitute. The Love Kitchen has to date managed to feed around 2 million people. It has been instrumental in aiding the hungry and disaster victims not just across the U.S. but also Canada. As a matter of fact, no less than three presidents viz., President Ronald Reagan, President George Bush Sr, and President Bill Clinton, have also recognized the fine work conducted by Marian through her ‘Love Kitchen’ initiative.

Apart from donating literally millions of dollars to various charitable organizations, Ilitch has also successfully established the ‘Ilitch Charities for Children.’  This is a a non-profit organization that has been dedicated to the amelioration and the improvement of the lives of poor and the destitute children. It works in the areas of education, health as well as recreation. Over the past few decades, this charity has been instrumental in the sponsorship of numerous programs in the greater Detroit area. These include amateur sports sponsorship’s for literally hundreds of thousands of children.

o   Her Legacy and Honors

  • Marian received the “Roundtable for Women in Foodservice Pacesetter Award” in 1998.
  • The owners of the “Greater Detroit Chapter of the National Association of Women Business” recognized Ilitch as one of Michigan’s Top 25 women entrepreneurs and business owners of 1994.
  • She was recognized by the American Red Cross of South-eastern Michigan for helping to aid emergency services as well as the work of the “Friends of the Red Cross”
  • “Council Crystal Rose Award” by the Hospice of South Eastern Michigan in 1997
  • “Michigan Executive of the Year” award by the Wayne State School of Business Administration in 1999
  • Inducted into the Michigan Women’s Hall of Fame in 2001
  • In 2004, she was named one of Detroit’s “Most Enterprising Women” by the Detroit Historical Society in partnership with the National Association of Women Women’s Economic Club, Business Owners, Greater Detroit Chapter and Crain’s Detroit Business.
  • Recognized as Crain’s Detroit Business Top Women in Business Honoree in 2005
  • She was elected to the Michigan Sports Hall of Fame in 2008 and inducted in the same in 2010.
  • She was recognized as the “number one woman business owner in the nation” by the Working Women Magazine.

What a great woman to study and write about on International Women’s Day.  Cheers to Mrs. I!

by Bobby J Davidson

We love our company and we love what we do.  Check out the ‘Why Percento‘ page to learn more: Love of Technology and Business!  As the President of Percento Technologies International, I provide day-to-day leadership to the company’s senior management and I am personally involved in the strategy, business development and sales activities of the firm.

The company was founded in 1999 with the purpose of providing a one call source for organizations in need of Enterprise IT Consulting and Management.  We also provide a line of products in the boutique Cloud Server space with a touch of high-end website strategy consulting and design services.   We personalizes the IT Service experience with a team approach, working with clients from diverse sectors of industry, including energy services, financial, legal, entertainment, healthcare, hospitality, retail and general and/or corporate business.  percentotech.com/contact

Our Mission: “Creating innovative IT solutions for business leaders worldwide through cutting edge technologies.”

Contact me today to discuss how our great team can assist: 1 800 614 7886 or our Contact Form

Michael Dell- The Techpreneur Everyone Wants to Be

Michael DellThe 1980s and 90s were interesting times for tech experts in the United States. This was the time when Steve Jobs laid the foundation for Apple, Bill Gates started Microsoft, and Larry Page and Sergey Brin were dreaming of building the most powerful search engine in the world.

Michael Dell was also one of those lucky individuals to make the most out of the computer boom. Like Steve Jobs, he was able to turn his small startup into a thriving multi-billion dollar company. Here’s what you need to know about Michael Dell’s success story.

Humble Beginnings

Michael Saul Dell was born in Houston, Texas, on February 23, 1965. From a very young age, Dell showed interest in computers. At the age of 15, his family bought an Apple computer. Dell tried to disassemble the machine to see if he could put it back together.

Dell’s parents wanted him to be a doctor. In 1983, Dell was a pre-med student at the University of Texas. During the first semester, he used to buy outdated personal computers from local retailers, upgrade them, and then sell them from his dorm room.

As Dell’s business of upgrading and reselling old computers grew, he realized he needed more space to store his ever-growing inventory. When Dell announced his plans to drop out of college to pursue a career in computers, his parents were furious.

In order to please his parents, Dell decided that if his sales turned out to be disappointing, he would go back to med school. During the first month of his new-found business, Michael Dell was able to sell off nearly $180,000 worth of PCs. From this point on, there was no turning back for Dell, and he never went back to med school.

First Business Venture

During the early 80s, Dell was quick to realize that personal computers would become an essential commodity in the near future. And when it comes to commodity, price and delivery are important. Dell figured out that he could easily purchase components and design PCs, which he can then sell to consumers at low prices.

In 1984, Dell launched his company under the name PC’s Limited. His idea was to sell personal computers over the phone directly to customers and offer 15 percent discounts to reputed brands. The technique would go later go on to establish Dell as a billionaire.

During the first year of its operations, PC’s Limited became one of the fastest-growing computer companies in the United States. The company reported $6 million in sales during the first year of business.

Unlike his competitors, Dell did not focus on simply inundating the market with thousands of generalized computers. His strategy was to create customized machines to address the needs of end users.

In 1987, Dell changed the name of the company to Dell Computer Corporation. Sales continue to soar, and they reached nearly $160 million by 1988. During the same year, Dell’s company issued went public. The IPO raised an additional $30 million for the company, out of which $18 million went to Dell’s own pocket.

Two years later, Dell married a young fashion designer named Susan Liberman. They have four kids together. By 1992, the 27-year old Michael Dell became the youngest CEO to lead a Fortune 500 company.

Unparalleled Growth and Other Issues

Once a small startup becomes an established company, business owners often think about entering other ventures. However, Dell took a different approach. Instead of opening up new companies that focused on other areas of expertise, Dell entered into a fierce competition with IBM.

In 1992, Dell set a goal to achieve more than $1.5 billion in sales. Thanks to Dell’s business acumen, the company was able to generate sales in excess of $2 billion for the year. However, the company’s growth soon spiraled out of control for the young CEO.

By mid-1993, Dell’s stock prices dropped from $49 to $16 per share. The company’s CFO resigned and left. Furthermore, Dell had to remove its new lines of notebook computers due to quality control issues and high production costs. As a result, business suffered throughout the year.

However, Dell wasn’t eager to give up. He hired Mort Topfer and Kevin Rollins, two of the most seasoned and experienced managers, to oversee day-to-day operations at the company. Dell was also able to hire Apple Powerbook designer John Medica at a lucrative package.

Within 12 months of the new hiring, the company was able to get back on track and record profits of up to $150 million. However, Dell now faced increasing competition from several other companies that were producing computers.

To overcome competition, Michael Dell and his top executive made two bold decisions. Firstly, the company would focus on high-margin business customers. Secondly, the company would solely focus on direct marketing rather than retailing.

Many tech experts criticized Dell’s decision. However, Dell proved everyone wrong. By using telephone and internet marketing, the company was able to push its sales to $7.7 billion in 1997. Dell was the first ever IT company to develop a niche in direct selling. By 1999, the company outperformed both IBM and Hewlett-Packard and its sales increased to $12.3 billion.

Takeaways

Michael Dell’s success story has been motivational for some, but confusing for others. Critics often question how his company was able to grow at such an exponential rate by focusing on direct marketing and ignoring retail stores altogether.

The answer lies within Dell’s ability to rethink his business operations. By 1997, Dell wasn’t focused on producing computers in bulk. Instead, he was trying to reduce his machine’s failure rate. By implementing a few thought-out strategies, the company was able to reduce its hard drive failure rate by up to 20%.

Another point worth noting is that Michael Dell was gifted with a business mind. Even during his high school years, he was making thousands of dollars by selling various newspaper subscriptions to a target market he himself had identified.

When he was 18, Michael Dell said that it was his dream to compete with IBM. Today, many employees at IBM dream about competing with Michael Dell.

by Bobby J Davidson

We love our company and we love what we do.  Check out the ‘Why Percento‘ page to learn more: Love of Technology and Business!  As the President of Percento Technologies International, I provide day-to-day leadership to the company’s senior management and I am personally involved in the strategy, business development and sales activities of the firm.

The company was founded in 1999 with the purpose of providing a one call source for organizations in need of Enterprise IT Consulting and Management.  We also provide a line of products in the boutique Cloud Server space with a touch of high-end website strategy consulting and design services.   We personalizes the IT Service experience with a team approach, working with clients from diverse sectors of industry, including energy services, financial, legal, entertainment, healthcare, hospitality, retail and general and/or corporate business.  percentotech.com/contact

Our Mission: “Creating innovative IT solutions for business leaders worldwide through cutting edge technologies.”

Contact me today to discuss how our great team can assist: 1 800 614 7886 or our Contact Form.

The Importance of Social Media Customer Care in Retaining a Company’s Clientele

Social Media The steady rise of social media just about all over the world has (for better or for worse) effectively changed the very face of marketing as we know it today.

As a matter of fact, the old tried and tested ‘ BTL (below the line) and ATL (above the line)’ activities just simply no longer hold people in the kind of thrall, that they used to before. This is in spite of the really heavy budgets that different marketing departments from a number of companies (ranging from telecommunication sector to the FMCG market) still try to allocate towards such activities in order to make sure that they remain relevant in an increasingly more contested marketing space.

Today, various corporations are in the process of quickly losing their market share, at least as far as their terms of engagement viz-a-viz their target markets, are concerned. Yes, it is most certainly true that absolutely massive branding campaigns still have a place in the grand scheme of things, especially when it comes to new product launches and brand awareness campaigns. However, as of now, the initiative is slowly but surely flowing from the erstwhile marketer to their consumers who are now quite willing and able to initiate conversations that are based on their own highly specific demands, Instead of the products that the companies want them to purchase.

o   The ever rising role of social media in the world of marketing today

There was a time when social media was once taken as a fringe activity that would fade into oblivion, but many people who thought so, were proved completely wrong. Especially, if we take into account the fact that it is an extremely valuable commodity and becoming a veritable replacement of the mainstream mass media. This sentiment can be backed up by consumers everywhere now looking at social media as an effective means of successfully eliminating both pre as well as post-purchase dissonance, whenever they make an expensive purchase.

Here, it is pertinent to note that the days when the various popular channels of communication were decidedly one-dimensional in terms of their advertising pitches, with many different companies broadcasting their own POV (point of view) via TV as well as the mainstream print media, too.  Now social media thanks to the ready availability of 4G technology as well as the proliferation of smart devices has given the end customer a voice and a very vocal one at that.

While it is certainly true that the typical social media post might not have the overall authenticity of their mainstream media counterparts as such, but nonetheless these are news and views that are decisively shaped by our fellow peers. Indeed, this is precisely why they are far more easily believed by the potential customer and also shared and re-shared to the point that they go ‘viral’.

o   Social media Vs. the mass media

In many ways, social media has become a veritable bonanza for many net-savvy social media marketers who are now all too easily able to tap onto various social media platforms and help their client company gain really impressive results. These results are being provided with far less resources that might have been required for either of mass marketing’s favorite BTL or ATL activities. Actually, this is only possible because of the fact that customers who are online all the time (which is easy, because just about everyone now sports a 3G/4G capable smartphone) might easily ignore the brand’s message regarding its products. However, these potential customers may be far more inclined to take actual real-world decisions regarding any really important and expensive purchase based on the ‘virtual impression’ the product (and by extension, the brand has) has on social media.

o   Resolution of real-world problems via social media

The above is only possible if the interaction that the social media marketers and specialists have with their customers includes the quick resolution of any and all problems in real time, rather than on chat windows alone.

Unlike a real-world call center, social media interactions regarding product features and complaints in real time are also open for everyone. This includes potential customers to both see and subsequently evaluate the problem.

These people may then go on to share their own personalized feedback on the brand’s page/account for everyone to see; up close and personal. This is a critical time for the company. Because its reactions are under observation. If it leads to complete customer satisfaction, the end result will almost certainly be greater and more positive brand association. This in turn, will lead to higher sales and customer satisfaction, leading to a win-win situation for all concerned parties.

o   The ‘other side’ of social media customer care and interaction

However, there is a dark side to social media as well and it is absolutely imperative to both understand and realize that there is huge price to pay for not giving a social media customer the care and interaction they deserve. If the customers get angry, they will almost certainly end up ‘sharing’ their frustration on their individual accounts and groups that they participate in, where everyone will be free to see and share it on their feeds, as well.   Moreover, they can also write really negative comments on the company pages that are open for all to see.

This is why hiring well-trained specialists who have the requisite skill and expertise to be able to adequately respond to customer queries are an absolutely truly priceless asset for the whole company. This is due to the fact that the really satisfied customer will always look at the company and its products in a favorable light, writing about them in glowing terms, thereby effectively enabling the company to leapfrog over the competition, in the rush to grab market share.

by Bobby J Davidson

We love our company and we love what we do.  Check out the ‘Why Percento‘ page to learn more: Love of Technology and Business!  As the President of Percento Technologies International, I provide day-to-day leadership to the company’s senior management and I am personally involved in the strategy, business development and sales activities of the firm.

The company was founded in 1999 with the purpose of providing a one call source for organizations in need of Enterprise IT Consulting and Management.  We also provide a line of products in the boutique Cloud Server space with a touch of high-end website strategy consulting and design services.   We personalizes the IT Service experience with a team approach, working with clients from diverse sectors of industry, including energy services, financial, legal, entertainment, healthcare, hospitality, retail and general and/or corporate business.  percentotech.com/contact

Our Mission: “Creating innovative IT solutions for business leaders worldwide through cutting edge technologies.”

Contact me today to discuss how our great team can assist: 1 800 614 7886 or our Contact Form.

Abigail Johnson- The Most Powerful Woman in the World of Finance

Abigail JohnsonFor hundreds of years, the financial sector has been dominated by men. From Director of Finance to Junior Finance Officers, almost every finance-related role in a company has been performed by men. However, things have changed since then.

Since 2016, a new face has been making headlines as the most powerful individual in the world of finance. Her name is Abigail Johnson, and she is the face of Fidelity Investments. Heading a company with net assets worth $2.1 trillion, Ms. Johnson is redefining gender roles and taking on a male-dominated industry head-on. Here’s a look at Abigail Johnson’s success story.

Early Life

Abigail Pierrepont Johnson was born on December 19, 1961 in Boston. She is the granddaughter of Edward C. Johnson II, who founded the Fidelity Management and Research (FMR) firm in 1946. The firm managed mutual funds, which involved a team of professional portfolio specialists managing money of various stock market investors.

During the stock market boom of the 1980s and 90s, Fidelity Investments emerged as one of the leading financial management companies in the United States. In 1977, Abigail’s father (Edward C. Johnson III) took over the company.

Abigail landed her first job at Fidelity Investments after she finished her high school in 1980. Johnson’s role in the company was to answer phone calls in the customer relationship department. Despite having a major in art history from Hobart and William Smith College, Abigail went on to pursue an MBA degree from Harvard Business School. She finished her degree in 1988.

Career Growth

Despite being in the family business, things weren’t always easy for Abigail. After graduating from Harvard Business School, Ms. Johnson worked as a lowly stock analyst at Fidelity Investments. She was initially assigned to the Select Industrial Equipment Fund division. The job wasn’t exciting at all.

However, Johnson was determined to make a difference. Within a few years, she was promoted to the position of a Portfolio Manager. She established herself as an able and reliable fund supervisor after achieving exceedingly positive results for Fidelity’s long list of clients.

By the year 1994, Abigail Johnson was serving as an Associate Director at Fidelity Investments. In 1995, Edward C. Johnson III divested a large share of his voting rights and handed them to the parent company FMR. Many experts predicted that this move was done as Mr. Johnson was confident in his daughter’s abilities to succeed him as the company’s chairman.

In 1998, Ms. Johnson was acting as a Senior Vice President at Fidelity Investments. By this time, she was married to Christopher J. McKown and a mother of two. McKown is the Co-Founder of Iora Health LLC, a healthcare information company.

Ascension to Presidency and Challenges

In May 2001, Fidelity announced that Ms. Johnson was going to succeed Robert C. Pozen as the President of Fidelity’s mutual funds division. Abigail’s promotion made her the third most powerful individual in her company, after her own father and the company’s CEO Robert L. Reynolds.

When Abigail took over the supreme position at Fidelity’s mutual fund division, the company was going through a turbulent phase due to a bear market. Under this type of market, the value of stocks was rapidly decreasing and showed no signs of improvement.

Fidelity was also facing tough competition from the Vanguard group, which was gaining a strong foothold in the financial sector due to its effective marketing campaigns. However, Fidelity was still a strong company, with a net worth of $1.4 trillion and a $900 billion American mutual fund portfolio. The organization also managed $100 billion funds from over 17 million overseas investors.

Experts noticed a contrast between Abigail Johnson’s management style and that of her fathers. Edward C. Johnson III believed in the Japanese principle of kaizen, which focused on small, incremental growth. Edward’s philosophy was different from the American management style of expansion through mergers and acquisitions.

Abigail took a different approach. She believed in a mix of incremental growth as well as sporadic acquisitions. In an interview with BusinessWeek, Ms. Johnson was quoted as saying, “But sometimes, they (incremental growth strategies) don’t work, and you’ve got to say: Let’s grind this baby to a halt.”

After Abigail Johnson took over, Fidelity allowed its portfolio managers to buy and sell aggressively in the open market. Unlike their competitors, the team at Fidelity didn’t follow any stock market indices. Ms. Johnson encouraged the managers at Fidelity to be even more aggressive with their acquisition strategies.

Abigail’s younger brother is currently working with the real estate division of Fidelity Investments. In May 2005, Ms. Johnson became the president of Fidelity’s Employer Services Company. The organization offers benefit, retirement, and HR services to various companies.

Abigail Johnson- Leading the Way

Today, Abigail Johnson is the President and CEO of Fidelity Investments. She is among the handful of women who are successfully managing a trillion-dollar mutual funds empire. Ms. Johnson rarely gives interviews to media channels and newspapers. However, she is a well-known and respected figure at the company’s Boston headquarters, where her colleagues call her “Abby.”

Combining her family’s inheritance with her own professional achievements, Abigail Johnson has become the fourth richest woman in the United States, with a net worth of $10 billion. Fidelity Investments has recently set up its own independent press called Fidelity Insight.

The editor at Fidelity Insight, Eric Kobren, talks highly of Ms. Johnson and praises her aversion to publicity tactics. Kobren remarks that Abigail is a calm and composed woman who works hard every day. He also notes that Ms. Abaigal is humble and down-to-earth and doesn’t really come across as one of the richest and most powerful women in the United States.

Abigail Johnson is a success story for all women who want to venture into the world of finance and make a name for themselves.

by Bobby J Davidson

We love our company and we love what we do.  Check out the ‘Why Percento‘ page to learn more: Love of Technology and Business!  As the President of Percento Technologies International, I provide day-to-day leadership to the company’s senior management and I am personally involved in the strategy, business development and sales activities of the firm.

The company was founded in 1999 with the purpose of providing a one call source for organizations in need of Enterprise IT Consulting and Management.  We also provide a line of products in the boutique Cloud Server space with a touch of high-end website strategy consulting and design services.   We personalizes the IT Service experience with a team approach, working with clients from diverse sectors of industry, including energy services, financial, legal, entertainment, healthcare, hospitality, retail and general and/or corporate business.  percentotech.com/contact

Our Mission: “Creating innovative IT solutions for business leaders worldwide through cutting edge technologies.”

Contact me today to discuss how our great team can assist: 1 800 614 7886 or our Contact Form.

Impact of Technology on Generation Z

Generation ZGrowing up, many millennials had computers and other electronic equipment at their homes. Despite this, it took them some getting used to for them to master the use of computers, gaming consoles, and cellphones.

However, it seems like children from Generation Z can unlock smartphones before their even able to speak.

Generation Z refers to individuals who were born in the mid-2000s. Born into an increasingly digital age, this generation has been using the internet from a very young age, and it has become quite adept at it.

The impact of technology on Generation Z has been a hot topic of discussion among sociologists, scientists, anthropologists, and medical and tech experts. Based on various observations, discussions, and research papers, here are a few ways technology is reshaping Generation Z.

The Positives

Generation Y has always been branded as “entitled.” However, this label ignores the fact that millennials have to struggle against rising costs of education and living, fewer job opportunities, a crippled and fragile economy, and lower wages compared to baby boomers.

It seems Generation Z is also facing a similar label. Being addicted to social media and cellphones, this generation has come to be known as the always-on generation. However, being addicted to technology is not really a bad thing, and it offers the following benefits.

More Awareness

According to a report published by Adweek, Generation Z individuals (also called gen zers) are aware of their “privilege” and are willing to do something about it. Most of them are eager to learn new skills and educate themselves. Statistics indicate that 33% of gen zers watch lessons over the internet, 20% read e-books, and 32% study with their classmates online.

Increased Commitment to Social Causes

Thanks to social media and other tools, gen zers are now aware of what is happening in their communities as well as global issues. Many children and young adults are now signing up for various social causes such as animal rights protection, women empowerment, and conservationism. A 2017 article in Forbes lists down eleven social causes that are prominent among gen zers.

Better Employment Prospects in the Future

Since they have been born and raised in the age of the internet, gen zers are ultra tech-savvy. They are quick at learning how to operate the latest tools and gadgets. As more and more businesses are investing in IT to streamline their operations, it could create more job opportunities for gen zers in the future.

Access to More Information

With the abundance of information available online, gen zers may end up making better decisions than millennials and baby boomers. Nowadays, kids and young adults have access to smartphones, high-speed internet, and a plethora of search engine tools.

Similarly, the development of technology is likely to create more specialist fields of interest for gen zers, such as social media marketing and search engine optimization.

The Negatives

The advancement in technology has not only made our lives easier, it has also affected our thinking skills and social behaviors.

Spending too much time on the internet is bound to create a few issues for gen zers. As kids and young adults are getting hooked to the internet, the generation becomes susceptible to the following problems.

Low Self-Esteem

A September 2017 issue of the Atlantic presented a few disturbing facts. The article reported that today’s teenagers are spending very little time outside of their homes. The percentage of high school students who went on dates dropped from 85% in the 90’s to 56% in 2005. Similarly, the number of teenagers who spend time with their friends on a daily basis dropped by 40% between the years 2000 and 2015.

Limiting outdoor activities and spending more time on social media has been linked to depression and low self-esteem. It is possible that gen zers will be shyer and more socially awkward as compared to millennials and baby boomers.

Lack of Confidence

As self-esteem decreases, gen zers are likely to face confidence issues. While gen zers are fairly confident about their tech skills, they may lack the confidence to ace a job interview, have a pleasant date night, or develop deep, meaningful relationships. The phrase “technology is making us less social” holds quite true for this generation.

Exposure to Inappropriate Material

The online world is often raw and unfiltered. While several organizations and watchdogs are trying to limit the type of information that is easily accessible online, the internet is still full of inappropriate content.

In the absence of any proper regulation, parental control or supervision, gen zers often have easy access to inappropriate material.

In 2017, a survey was carried out among 10,000 consumers in the UK. The study revealed that children are likely to be exposed to several types of sexual and controversial content online.

However, there are a few ways to prevent your child from accessing or viewing such content, like installing a high-quality antivirus with parental control capability or implementing various cyber-security measures.

Risk of Cyberbullying

Cyber-bullying has existed ever since the internet was first introduced to the public. However, the development of social media has exponentially increased the rate of cyber-bullying all over the world.

The types of cyber-bullying can range from sending someone a mean email to leaking an embarrassing photo or video without proper permission.

A 2014 article in the Guardian revealed that up to 35% of individuals in the ages of 11-17 experienced some form of cyber-bullying. The number is expected to increase due to the development of online dating apps such as Tinder.

Technology for Kids: Yay or Nay?

As the tech-savvy gen zers gear up to enter the corporate world, they may find that their technical expertise gives them an edge over others. However, it is important for children and young adults to learn about the dangers of the internet from a young age. Technology is powerful, and it is up to users to make sure that it is used for good rather than bad. The responsibility also lies with the parents.

It’s not just the kids that are changing. Businesses are also becoming smart and streamlined. If you’re looking for high-quality tech tools and innovations to take your business to the next level, call one of our experts today!

by Bobby J Davidson

We love our company and we love what we do.  Check out the ‘Why Percento‘ page to learn more: Love of Technology and Business!  As the President of Percento Technologies International, I provide day-to-day leadership to the company’s senior management and I am personally involved in the strategy, business development and sales activities of the firm.

The company was founded in 1999 with the purpose of providing a one call source for organizations in need of Enterprise IT Consulting and Management.  We also provide a line of products in the boutique Cloud Server space with a touch of high-end website strategy consulting and design services.   We personalizes the IT Service experience with a team approach, working with clients from diverse sectors of industry, including energy services, financial, legal, entertainment, healthcare, hospitality, retail and general and/or corporate business.  percentotech.com/contact

Our Mission: “Creating innovative IT solutions for business leaders worldwide through cutting edge technologies.”

Contact me today to discuss how our great team can assist: 1 800 614 7886 or our Contact Form.