How the Internet of Things (IoT) is Reshaping the Retail and Ecommerce Landscape

Internet of Things RetailOver the past few years, the internet of things (IoT) has caused quite a stir and now it seems set to cause a positive change in the retail and eCommerce world. Here is how the internet of things (IoT) is reshaping the retail and eCommerce landscape.

A term coined by Kevin Ashton—an UK based entrepreneur, the internet of things (IoT) refers to the physical devices that work and process information by using internet. Intelligent security systems, smart home automation and more—there has been an increased application of IoT in the past few years.

Industries across the globe are benefiting from IoT, with retail/eCommerce being one of them. The retail and eCommerce sector is currently undergoing a major technological disruption. As the lifestyle of the consumers changes and becomes more adaptive to online shopping, it will be crucial for players in the industry to leverage technology to provide services that can lead to customer delight. Enter the internet of things (IoT).

With most of the growth in the retail sector taking place in the digital space, eCommerce is expected to become the future of retail. In 2016, the global retail eCommerce sales were US$ 1.86 trillion and this number is expected to increase to 4.48 trillion by 2021. By enabling devices to exchange data with each other over the internet, IoT helps retail and eCommerce businesses to perform their operations more efficiently.

Enable More Connected Experiences with IoT

According to the experts, the internet of things (IoT) will revolutionize the in-store shopping experience. Examples of technological advancements that will enable this include intelligent barcodes that customers can scan to get more information on products, the ability of shoppers to sign up for text messages that offer special deals on products as they move around stores, and in-store advertising that uses facial recognition and can provide personalized insights.

The purpose of the above is to create fun, exciting shopping experiences that integrate numerous promotional tactics. Moreover, IoT can help in-store employees to learn about shelf inventory in real time, which enables them to update price in real time without having to manually apply new price tags.

Enable Smart Inventory Management

Most retail businesses that operate online want control over the data of items coming into the warehouse and those going out of it. IoT sensors or RFID tags installed in the systems can help ensure that. With real time inventory management, store owners no longer need to hire people to keep a physical check on the items coming into and going out of the warehouse.

By improving the monitoring and tracking of inventory items, RFID tags and IoT sensors minimize human errors in reordering items. Moreover, this allows information such as product type, name of manufacture, the expiry date of the items and their batch IDs to be automatically stored in the system without human intervention. Additionally, smart shelves reduce customer dissatisfaction due to out of stock products and they can track the number of products sold and automatically place orders as soon as they stock reaches reorder level.

Improved Warehouse and Logistics Management

In addition to optimizing inventory and minimizing shortage, IoT can help eliminate over-stock of items in the warehouse. With IoT, online store owners can get more access to warehouse and logistics data such as the personnel involved, traffic conditions, location, temperature etc., which makes warehouse and logistics management more efficient.

An example of the above is the use of temperature-monitoring sensors to check the optimum temperature for perishable products and sending whenever needed. Moreover, there are sensors that can examine the forklifts in the warehouse for predictive maintenance, which minimizes the loss of productivity.

To ensure that there are no problems related to missing shipping, IoT helps automate the shipping and delivery processes. For example, to enhance its picking and packing process, Amazon—the American ecommerce and cloud computing company, uses warehouse robots. These robots have a loading capacity of 300 kg and can move at a speed of 8 km/h and this is expected to improve in the future.

In addition to the above, IoT helps to supervise the speed of vehicle and temperature. Needless to say, all this helps to ensure customer satisfaction.

Improved Customer Service

The internet of things (IoT) presents businesses with an opportunity to differentiate themselves from their competitors. For example, Walmart—the American multinational retail corporation, uses IoT to get insights about products popular on social media. This allows the retailer to deliver a comprehensive shopping experience to customers with a high level of personalization, which increases client satisfaction and engagement.

IoT can also help in personalized advertising for ecommerce businesses to target a specific group of customers. By recognizing shopping patterns in online browsing and search trends, the technology enables businesses to sell targeted products to their customers. With IoT, you can customize products, services, and offers according to the preference of your customers. Also, since more data related to consumer behavior is available to you, you stand a great chance of attracting customers and influencing their purchase decisions.

Intelligent Shopping

With the launch Amazon Go—the partially automated grocery store operated by Amazon, the buying process has become increasingly automated. Customers can simply walk into a store, pick up what they want, and leave without physically checking out or making a payment. Moreover, in the future, there will be widespread application of predictive systems that know when the customers leave for shopping and the products will get packed ready to be picked up based on the list customers send to the vending machines.

IoT is reshaping the retail and eCommerce landscape and businesses that do not adopt the technology risk being left behind by their competitors. So, adopting IoT is the only way forward for retail and eCommerce businesses.

by Bobby J Davidson

We love our company and we love what we do.  Check out the ‘Why Percento‘ page to learn more: Love of Technology and Business!  As the President of Percento Technologies International, I provide day-to-day leadership to the company’s senior management and I am personally involved in the strategy, business development and sales activities of the firm.

The company was founded in 1999 with the purpose of providing a one call source for organizations in need of Enterprise IT Consulting and Management.  We also provide a line of products in the boutique Cloud Server space with a touch of high-end website strategy consulting and design services.   We personalizes the IT Service experience with a team approach, working with clients from diverse sectors of industry, including energy services, financial, legal, entertainment, healthcare, hospitality, retail and general and/or corporate business.

Our Mission: “Creating innovative IT solutions for business leaders worldwide through cutting edge technologies.”

Contact me today to discuss how our great team can assist: 1 800 614 7886 or our Contact Form.

Why Digital Marketing Analytics Matters to Your Business

Digital Marketing AnalyticsOne of the greatest challenges facing businesses today is measuring the effectiveness of digital marketing. One way to overcome this challenge is the use of digital marketing analytics. Here is what digital marketing analytics entails and why it matters to your business.

When they hear ‘digital analytics’, most marketers automatically think of metrics associated with web analytics tool such as traffic, bounce rate, unique visitors, etc. While web analytics can provide you with considerable insight and data into your website’s performance, you need much richer data to understand the impact of your marketing campaigns on conversion rates and a customer’s journey through the marketing and sales funnel.

Enter digital marketing analytics—a much more comprehensive view of what’s working and what it isn’t in relation to your marketing strategy.

Understanding Digital Marketing Analytics

In digital marketing, you can measure almost everything. While you can measure virtually everything in digital marketing, you should avoid doing that. Ideally, your digital analytics campaign should focus on three things:

  1. Capturing data
  2. Analyzing data
  3. Interpreting data (and repeat)

However, this raises some important questions: what data should you analyze? How should you measure it? And, what tools should you use? All this and more will be revealed next.

What to Measure?

This will vary according to the business. Start by contemplating your business goals. Make sure that your online strategy is aligned in some way with your business (and team) goals. For example, if your main business goal is increasing revenue, then your digital marketing efforts should help you increase this revenue.

Now the above doesn’t mean that all your focus should be on selling. Instead, it means that you should look at metrics like engagement, audience growth and reach, and the consider how all this can translate into revenue. A mistake that many businesses make is not choosing KPIs (Key Performance Indicator) aligned with their business goals, which makes it difficult for them to measure success or identify any tangible opportunities for improvement.

So, the first thing that you need to enable successful analytics is identify what metrics matter to you the most to achieve your business goal. Next, look at all the online platforms you are currently on. List all the metrics you need to achieve your business goals and then note how to get those metrics for each network.

Now that you have your list of metrics for each social network, look at them closely and choose which ones are your business drivers. Some of them may be your primary metrics such as clickthroughs to your website from the different online platforms, while others may be secondary metrics such as volume of engagement. The primary metrics will be your actual KPIs.

While it is good to focus on the primary metrics or what matters to you the most, you should be aware of the remaining metrics and where/how to get them if you need to revisit your strategy at a later stage.

How to Measure?

The analytics world is vast and as such, there are multiple types of analytics covering different digital marketing aspects. While it is possible to measure virtually all digital marketing data, not all of it comes for free. In fact, organizations cannot ensure the success of their digital analytics due to budget constraints. For this reason, you need to find which analytics tools matters most to your business and is crucial for measuring your KPIs. There are many different types of analytics tools that you need to know about and we will list many of them here.

The Digital Analytics Tools

The tools for measuring digital marketing metrics or KPIs are categorized into four main types: web analytics tools, SEO analytics tools, social media measuring tools, and social media listening tools. Here, we are going to list some important tools in each category and what they can help achieve.

Web Analytics Tools

You need to measure the performance of your website that goes beyond visitors, visits and pageview and the following analytics tools can help you do that:

Google Analytics

One of the most comprehensive tools in the market, Google analytics is a powerful marketing analytics solution for companies of all shapes and sizes that can help improve KPIs such as engagement and click throughs.

Adobe Marketing Cloud

An integrated cloud based marketing tool, adobe marketing cloud can provide you with a 360-degree view of your website’s performance.

Webtrends

Specializing in web and mobile analytics, webtrends has social analytics as an integration.

SEO Analytics Tools

SEO analytics tools can help you understand we search performance for your own website. Following are some popular SEO analytics tools.

Google Analytics

You can access various SEO reports by linking your Google Webmaster tools account to your Google Analytics account.

HubSpot

Integrated into all your content tools, HubSpot’s SEO tool can easily optimize your entire site to allow you to identify SEO errors on your pages immediately.

Moz

This tool show how your social presence impacts on your SEO over time

Social Media Measuring Tools

These tools measure the performance of your social activities and include the following:

Hootsuite

A social powerhouse, Hootsuite provides a solid analytics solution and a strong management solution that allows you to see how you’re performing in real-time on social media

Adobe Social

A comprehensive solution, adobe social enables social media measurement, listening and publishing.

Simply Measured

A full-featured social analytics tool, simply measured offers in-depth measurement across owned and earned social media.

Social Media Listening Tools

Based on keywords and trends, these tools allow you to monitor online conversations. Following are some popular social media listening tools:

BrandWatch

With this tool, you can monitor, analyses and utilize online conversations about your brand, competitors and topics of interest from across the world, in twenty-seven languages.

Synthesio

This tool allows you to listen, analyze and engage in real-time within one platform, in fifty languages and across two hundred countries.

There you have it—why digital marketing analytics matter to your business and the tools that can enable it. For more information on the topic, get in touch with us today!

by Bobby J Davidson

We love our company and we love what we do.  Check out the ‘Why Percento‘ page to learn more: Love of Technology and Business!  As the President of Percento Technologies International, I provide day-to-day leadership to the company’s senior management and I am personally involved in the strategy, business development and sales activities of the firm.

The company was founded in 1999 with the purpose of providing a one call source for organizations in need of Enterprise IT Consulting and Management.  We also provide a line of products in the boutique Cloud Server space with a touch of high-end website strategy consulting and design services.   We personalizes the IT Service experience with a team approach, working with clients from diverse sectors of industry, including energy services, financial, legal, entertainment, healthcare, hospitality, retail and general and/or corporate business.

Our Mission: “Creating innovative IT solutions for business leaders worldwide through cutting edge technologies.”

Contact me today to discuss how our great team can assist: 1 800 614 7886 or our Contact Form.

The Future of Manufacturing Technologies

Manufacturing TechnologiesCisco—the multinational technology conglomerate, predicts that there will be fifty billion connected devices by 2020. This will impact many industries including the manufacturing industry. Here is everything you need to know about the future of the manufacturing industry and the technologies that will enable it.

Today, manufacturing is undergoing the biggest change that it has undergone in over a century and as such, the future of manufacturing has become a hot topic. Globalization has already evaporated domestic jobs from many countries and automation threatens to replace even more workers there.

Technology is fast changing how goods and products that fuel economies are built and delivered and this trend is only going to get stronger in the future. Here is everything you need to know about the future of manufacturing technologies and how they will transform the industry.

How Technology is Transforming Manufacturing

From computer vision in warehouses to robotics in R & D labs, technology is having an impact on every step of the manufacturing process. Today, many factories operate autonomously and require no human presence. While this may sound futuristic, such factories have been a reality for over a decade now. From warehouse equipment to unmanned transport vehicles to machining equipment, everything is factory is operated by computer-controlled robots and a central control system allows the technical staff to monitor the activities of these machines.

You no longer required hundreds of workers to keep a factory operational. Automation and robotics have helped to reduce that workforce by almost ten times and all predictions are that it will be reduced by 20 times in the future. Today, a host of technologies are driving the future of manufacturing. These include IoT devices that are expected to reach fifty billion by 2020 and predictive data analytics—an advanced manufacturing technology required for driving future competitiveness.

The development and integration of smart factories and industry 4.0 are other important developments too look at when considering the future of manufacturing technologies, with analysis of industry 4.0—the new wave of automation and digitization, being of particular importance.

Understanding the Role of Technology in the Manufacturing Process

To understand how technology is transforming manufacturing, you need to dive into the manufacturing process and how technology is changing it. Here is how technology is changing the different steps of the manufacturing process:

Product R & D

Artificial intelligence (AI) is aiding materials science, and intelligent platforms are democratizing R & D talent. Additionally, an AR or VR headset could be the drafting board of tomorrow. All this is transforming the product R & D process.

Resource Planning and Resourcing

Blockchain projects and on-demand decentralized manufacturing are being used to work on the complexities of integrating suppliers.

Operations Technology Monitoring and Machine Data

Technology is helping to power future factories. Factories are already exposed to basic digitization and in the future, they will have greater predictive power.

Labor Augmentation and Management

Human capabilities are being augmented on the factory floor by AR, wearables and exoskeletons.

Machining, Production and Assembly

Modular equipment and custom machines such as 3D printers are enabling manufacturers to handle greater demand for variety.

Quality Assurance (QA)

Future technology is expected to improve quality assurance. How exactly? computer vision will find imperfections, while software and blockchain tech will quickly identify problems and implement recalls.

Warehousing

With the help of robotics and vision tracking, warehouses of the future will quickly know new warehouse demand, which will help to improve warehouse operations.

Transport and Supply Chain Management

Manufactures delivering their products will be able to achieve greater efficiency and granularity with IoT, autonomous vehicles and telematics.

Manufacturing in the Future

In 2017, manufacturers predicted overall efficiency to grow annually over the next five years at 7 times the rate of growth since 1990. The main reason for this is the technological advancement in the manufacturing industry.

New technology is changing manufacturing drastically, and nearly every manufactured product—from vehicles to electronics to pharmaceuticals, will be impacted. While the technology and timeline may vary for each sector, almost all manufacturing sectors will see improvements due to the use of technology. Following are some of the ways how:

A More Profound Look at Things

To help the stimulate the design process and the assembly line before an actual product is created, new tools are allowing companies to create and test situations in the virtual world. This can help cut down on manufacturing time and ensure the manufacturing process delivers what you intended to create.

3-D Product Design

By enabling seamless creation of tangible products with a single machine, 3-D printing is making a mark in the manufacturing world. Since it provides you with more possibilities for designing a part, you can consider 3-D product design as fundamental change. By recycling plastic and cutting down on the wait time for replacement parts and transportation, 3-d printing helps reduce waste.

Automated Manufacturing

A vital part of the manufacturing industry’s future is automation. Automation can help you achieve a level of accuracy and productivity beyond human ability. The new generation of robotics is not only easier to program, but also easier to use, with capabilities such as voice and image recognition re-creating complex human tasks.

Intelligent Factories in the Cloud

Advancements in cloud computing and smart sensors are evident in today’s factory environments. Smart sensors can convert data into different units of measurement, communicate with other machines, record statistics and feedback and shut off devices if a safety or performance issue arises.

On the other hand, cloud computing enables you to extract and analyze information that affects the production line. Additionally, IoT solutions can help you to track and analyze production quotas, consolidate control rooms, and create models of predictive maintenance.

From the above, it is evident that technology is transforming and will continue to transform the manufacturing industry. To know more about the future of manufacturing technologies, get in touch with us today!

by Bobby J Davidson

We love our company and we love what we do.  Check out the ‘Why Percento‘ page to learn more: Love of Technology and Business!  As the President of Percento Technologies International, I provide day-to-day leadership to the company’s senior management and I am personally involved in the strategy, business development and sales activities of the firm.

The company was founded in 1999 with the purpose of providing a one call source for organizations in need of Enterprise IT Consulting and Management.  We also provide a line of products in the boutique Cloud Server space with a touch of high-end website strategy consulting and design services.   We personalizes the IT Service experience with a team approach, working with clients from diverse sectors of industry, including energy services, financial, legal, entertainment, healthcare, hospitality, retail and general and/or corporate business.

Our Mission: “Creating innovative IT solutions for business leaders worldwide through cutting edge technologies.”

Contact me today to discuss how our great team can assist: 1 800 614 7886 or our Contact Form.

How to Measure Your Digital Marketing ROI?

Digital Marketing Are you getting the desired results from your digital marketing campaigns? If you’re not sure, then you may want to measure your digital marketing ROI. Here is how you can measure your digital marketing ROI to know where it is doing well and where it’s under-performing.

How do you know that your digital marketing efforts are producing the results your desire? The best indicator of this is a positive digital marketing ROI. Measuring the results of a campaign to identify trends and improve ROI is the key to success of any marketing strategy.

For any modern-day business, investing in digital marketing is a must. This is the reason annual digital marketing spend is expected to top $306 billion by 2020. But, what’s the point if you aren’t making money, getting leads or attracting customers with your online marketing efforts? This is why learning to measure what you are getting out of your digital marketing is important. In fact, it’s as important as doing the marketing in the first place. If you don’t measure your digital marketing ROI, you’ll never know which campaigns are working and which ones are not.

The Importance of Measuring Digital Marketing ROI

Most chief marketing officers (CMOs) are under immense pressure to deliver measurable return on investment. You can show the value of your marketing efforts to company leaders by measuring returns. Moreover, this allows you to know about and invest more money in a digital marketing method that is performing well. On the other hand, you can reduce investment in a digital marketing method that isn’t doing well. Either way, measuring ROI helps you to adjust your strategy.

In addition to the above, ROI can help an organization hold the marketing department for their spending. In short, measuring digital marketing ROI can provide you with benefits that ultimately have a positive impact on your bottom line. So, how can you measure the ROI of your digital marketing efforts? This is discussed next.

Best Practices for Measuring Your Digital Marketing ROI

It is estimated that companies will allocated 35% of their 2018’s marketing budget to online strategies. Due to its higher ROI and the ability to generate greater results for less money, more businesses are shifting their marketing spend to digital. By calculating your ROI for any given digital marketing strategy, you can find out whether you’re getting your money’s worth from your efforts, and then allocate your marketing budget more effectively. So, how can you measure your digital marketing ROI? Following are the best practices for this purpose:

Analyze the Data You Generate

The process of marketing, gaining customers and providing customer services provides your company with an enormous amount of data. However, most businesses struggle to turn this data into actionable insights that help improve ROI. By understanding which of the data you generate is important, you can zero in on how effective your digital marketing really is.

As you find out which of your digital marketing efforts bring growth in your industry, you can develop key performance indicators (KPIs) to track. You can predict your digital marketing ROI once you know your KPI performance through each month, quarter and year.

Consider Conversions

A direct digital marketing return on investment are conversions from digital marketing. While it can be difficult to know how much part your social media presence and engagement played in the conversions, you can track direct conversions. While they can be sales, direct conversions are not limited to them and you many want to consider the following metrics:

  • Clicks to a landing page
  • Calls to your sales line using a promotional code from an online ad
  • Clicks on a social media ad
  • Sign-ups for a promotional webinar

Measure the Lifetime Value of a Customer

To determine this, find out how much each customer that you acquired through your digital marketing efforts typically spends with your company over the lifetime of their patronage.Following is a simple formula to measure the lifetime value of a customer:

Lifetime Transactions X Lifetime Revenue – Lifetime Expenses = Lifetime Value of a Customer

Measure the Performance of Various Channels

Following are some channels that you can measure to determine your digital marketing ROI:

  • Email
  • PPC
  • Direct traffic
  • Customer referrals
  • Social media promotion by platform
  • Organic search

By measuring the above channels, you will know what channels are getting you the conversion, which will allow you to adjust your strategy. Moreover, it will provide you with valuable insights into your customer base.

Measure Click Through Rates

For PPC and email campaigns, click through rates are the ultimate measure of success. When it comes to email campaigns, getting extra views on your website is always beneficial. However, you must weigh up against any financial gain generates from these clicks.

There are some tools that can provide an overview of how many clicks your email campaigns generate. Additionally, they reveal how many recipients viewed your mail and how many ignored it. These numbers can help determine which of your tactics are working, while making it easy for you to calculate your digital marketing ROI.

Measure your Website Traffic

When it comes to measuring your digital marketing ROI, measuring website traffic is probably the most important thing. If the objective of your marketing efforts is to drive traffic to your website, then you need to take a few factors into consideration. These include:

  • Unique site visitors versus return visitors
  • The number of pages visited per user
  • The time they spent on your site
  • Bounce rate—the number of people that arrive and leave immediately
  • Exit rate—which pages are they leaving from

A tool that can help you to determine the above is Google Analytics.By finding out the above, you can better measure your digital marketing ROI.

Want more information on how to measure your digital marketing ROI? Then get in touch with us today!

by Bobby J Davidson

We love our company and we love what we do.  Check out the ‘Why Percento‘ page to learn more: Love of Technology and Business!  As the President of Percento Technologies International, I provide day-to-day leadership to the company’s senior management and I am personally involved in the strategy, business development and sales activities of the firm.

The company was founded in 1999 with the purpose of providing a one call source for organizations in need of Enterprise IT Consulting and Management.  We also provide a line of products in the boutique Cloud Server space with a touch of high-end website strategy consulting and design services.   We personalizes the IT Service experience with a team approach, working with clients from diverse sectors of industry, including energy services, financial, legal, entertainment, healthcare, hospitality, retail and general and/or corporate business.

Our Mission: “Creating innovative IT solutions for business leaders worldwide through cutting edge technologies.”

Contact me today to discuss how our great team can assist: 1 800 614 7886 or our Contact Form.

 

Google Pixel 3: Release Date and Rumored Specs

Google Pixel 3In the year 2018, we will see three brand new Google Pixel 3 smartphones! However, don’t expect to get your hands on so soon because you will have to wait until October to see and hold them! If you are a fan of Google’s smartphones and like every year, are anxiously waiting for the company to unveil them, all the rumored specifications and features will interest you.

Let’s Give Fuel to the Rumors:  Here’s What You Can Expect?

One of the first things we notice about smartphones is their design. Rumors about the Pixel 3’s design has been circulating around for some time so what’s the truth? The cold hard truth:  the company is opting for an edge-to-edge design, which delivers an immersive viewing experience.

Unfortunately, the company has been tightlipped about the bezel size of the smartphone, but it is a smart guess that they would or should opt for the massively popular notched displays. Since the Android P will feature notches of different shapes and sizes, it is not that far-fetched to think the Pixel 3 will feature a notched display.

If you recall that people were not too pleased with the Pixel 2’s design, which is why this time around, you can expect the Pixel 3 to feature slimmer bezels. The company is said to working on the overall design of Pixel 3. They want to design to impress!

Google Pixel 3:  More Affordable than Before

Before Pixel arrived onto the scene, Google designed and manufactured affordable smartphones. Ever since its competitors upped the ante, the company introduced the Pixel, an upgraded and pricey smartphone. With their competitors — Apple and Samsung — dominating the market, Google needs a new strategy.

Instead of introducing equally expensive smartphones, they need to reduce their costs and make their smartphones more affordable to the general public. We think the company might have listened to the pleas of people for a high-end yet affordable smartphone, based on the ongoing rumors that the company will offer a lower price for Pixel 3. Keeping in line with the trend, you can expect a pricier alternative.

Google Pixel 3:  A Glimpse into Its Specifications

What we know so far about the Pixel 3 is very little, but day by day, details about Google’s new masterpiece are being revealed, just not as fast as we want it to be! We can shine a spotlight on some of the specifications, starting with its processor.

The Pixel 3 will feature the Qualcomm Snapdragon 845. When it comes to performance, the Pixel 3 will definitely hit it out of the ballpark! Not only just that, but expect Google to upgrade its RAM and storage capacity.

The Pixel 3 will have a 6GB RAM and 128GB of storage. Instead of a headphone jack, the Pixel 3 will have a USB-C. That was a given though, as previous versions of this smartphone had opted for this too. As for the display, not to get your hopes up, but this smartphone may not benefit from an upgraded display, but in the event the company decides to go for an upgrade, expect a 4K resolution.

Google Pixel 3:  Improved Security

Guess what? Google wants to give the iPhone X a run for its money! The company is developing its own iris scanner support, thus putting the Pixel 3 in direct competition with iPhone X’s 3D scanner. Hold your horses though because there is a high probability of the code not to be ready in time for Pixel’s 3 release, and it doesn’t look like Google will push its release date, until all the kinks of the scanner are worked out.

What is constant on this smartphone is the inclusion of a fingerprint scanner, which the company plans to relocate to under its display. Now, we know what you’re thinking? Other manufacturers have tried doing the same thing in the past, only to fail miserably! Let’s give Google the benefit of the doubt and reserve our review of this later!

Google Pixel 3:  Picture Quality

Smartphones are known for their picture taking ability and with each new version released, the camera receives an upgrade. When the Pixel 2 was released, something critical was missing from it — a dual lens camera. This time around Google has learned its lesson and will likely include a dual lens camera in the Pixel 3.

Google Pixel 3:  Wireless Charging

Wireless charging has become the new way to charge and Google is on it! Reportedly, the company is working on introducing wireless charging for the Pixel 3. Google’s smartphones’ battery power has always stood out in comparison with other smartphones on the market, but with wireless charging, you can expect even more praise for the company’s Pixel 3.

Google Pixel 3:  The New Active Edge

Although the Active Edge is nothing new, it will receive a new makeover for the Pixel 3. Before in Pixel 2, users couldn’t customize the Active Edge, but they can in the Pixel 3! Users can launch any feature from the Active Edge.

How Excited Are You about the Launch of the Google Pixel 3?

Even though no date has been confirmed yet by the company with the only speculation surrounding it, you will have to wait for them to make an official announcement. You can choose from three different Pixel 3, all priced differently.

Like all of their previous smartphones, you can expect the company’s Pixel 3 to deliver a jam-packed and powerful performance. People  who are not regular users of Google’s smartphones must definitely give Pixel 3 a try when it comes out!

Just know that the hype surrounding the Pixel 3 is real and that you will get your money’s worth if you choose to get one for yourself. You should get a smartphone that offers you an incredible number of features and is built to last, which this one is, as it is both water and dust resistant.

by Bobby J Davidson

We love our company and we love what we do.  Check out the ‘Why Percento‘ page to learn more: Love of Technology and Business!  As the President of Percento Technologies International, I provide day-to-day leadership to the company’s senior management and I am personally involved in the strategy, business development and sales activities of the firm.

The company was founded in 1999 with the purpose of providing a one call source for organizations in need of Enterprise IT Consulting and Management.  We also provide a line of products in the boutique Cloud Server space with a touch of high-end website strategy consulting and design services.   We personalizes the IT Service experience with a team approach, working with clients from diverse sectors of industry, including energy services, financial, legal, entertainment, healthcare, hospitality, retail and general and/or corporate business.

Our Mission: “Creating innovative IT solutions for business leaders worldwide through cutting edge technologies.”

Contact me today to discuss how our great team can assist: 1 800 614 7886 or our Contact Form.

 

How Social Media Is Changing Retail

Social Media Retail - PercentoOne thing that retailers and brand today must know is how to operate in the social media environment. Why is that important? You will understand this once you know the impact of social media on retail. Here is how social media is changing retail.

Even though research shows that most consumers prefer to shop in physical stores, foot traffic to brick and mortar stores in the United States continues to drop each day. As the traffic to physical stores decreases, more and more retailers have started to focus their efforts towards mobile experiences and social media engagement, with the latter garnering considerable attention.

So, why is social media attracting so much interest from retailers? Because most of their consumers are there. However, there are some other reasons for the increased popularity of social media among retailers as well and we are going to discuss them here.

Why Social Media is Popular Among Retailers?

Social media is home to over 2.5 billion people and that is reason enough for retailers across the globe to have presence and be active on social networking sites. Of the over two billion using social media today, half check their Facebook account as part of their daily morning routine. This should be enough to remind anyone how significant social media is today.

Today, social media is a central part of your customers’ lives. They put an incredible amount of time and energy into constructing their personas on social media, which is a digitalized version of their ‘ideal’ self and they create this persona through Facebook posts, Tweets, Instagram photos and more. Moreover, they actively respond to any information shared by their ‘friends’. Social media provides people an opportunity to not just interact with other people, but also with businesses that offer what they’re looking for. This makes life convenient for social media users and present businesses with a great opportunity to grow.

The Impact of Social Media on Retail

Today, social media is a primary driver for many shoppers. According to a recent survey by PWC—a multinational professional services network, the shopping habits of most shoppers were influenced by social media.

Today, the views of consumers matter more than ever, as their ability to share views with others is constantly growing. Moreover, the traffic from online referrals is also making it important for retailers to think about how their customers interact and share information online. According to some reports, referrals are the fastest growing revenue source for online retailers and this can be attributed to the following things:

  • The ubiquity of mobile devices
  • The culture shift in the readiness of people to share opinions online

The most successful online retailers have enabled a seamless purchasing procedure to attract a vibrant online following, which is active on social media and acts as their advocate there. Over the years, how retailers use social media has evolved significantly.

Not too long ago, having a social media presence was enough for a brand to gain a significant advantage.  The ability to interact with customers and prospects on these platforms boosted customer service. However, as more and more businesses started to establish presence on the social networking sites, the focus on these platforms shifted from communication with customers to their shared opinions and experiences about brands.

As more and more retailers realize the role social media is playing in the buying decision of consumers, the resources devoted to formulating social media marketing strategies that captivate consumers and facilitate product sales have started to increase. With the advent of new social commerce technologies, the biggest change for retailers with a social media presence will be a shift in focus from branding to lead generation and conversion.

Retailers need to engage followers to develop their brand and then hope that the followers would eventually convert into paying customers. Social media has helped shrink the gap between capturing the attention of consumers and then selling to them. The shorter the path between consumer and product, the more likely a business is to convert sales.

By shortening the above gap, not only can you boost sales, but you can also enjoy other benefits which include opportunity for improved demographic and behavioral data collection and direct feedback, and gaining a better understanding of your customer base and then responding to them accordingly.

Examine Your Customers’ Idealized Selves and Deliver the Social Media Essentials

Through the post they share, the photos they upload, and the pages they like, customers showcase to all viewers elements of their idealized self. Therefore, understanding and examining the information shared by your customers on social media is critical. Customers put significant time and effort into their social media presence and pay considerable attention to what is being shared by their friends.

For these reasons and more, social media has become a driver of demand. As a retail business, you need to understand the communities your customers belong to and then follow these communities closely to identify emerging trends. While they don’t necessarily tell us who our customers are, the conversations that occur on social media do tell us who our customers want to be. So, closely following the conversations of your customers on social media is important for any business that wants to put customers first.

Final Word

Social media yields important data for businesses today, data that they can use to go beyond ‘simply selling’ and focus on services that fulfill customer aspirations. With social media, all retailers which includes you, have a great opportunity to connect with online communities, and gain real insight into the demographic and psychographic profile of their target customer. This is good branding and good business and successful businesses are well aware of the same.

by Bobby J Davidson

We love our company and we love what we do.  Check out the ‘Why Percento‘ page to learn more: Love of Technology and Business!  As the President of Percento Technologies International, I provide day-to-day leadership to the company’s senior management and I am personally involved in the strategy, business development and sales activities of the firm.

The company was founded in 1999 with the purpose of providing a one call source for organizations in need of Enterprise IT Consulting and Management.  We also provide a line of products in the boutique Cloud Server space with a touch of high-end website strategy consulting and design services.   We personalizes the IT Service experience with a team approach, working with clients from diverse sectors of industry, including energy services, financial, legal, entertainment, healthcare, hospitality, retail and general and/or corporate business.

Our Mission: “Creating innovative IT solutions for business leaders worldwide through cutting edge technologies.”

Contact me today to discuss how our great team can assist: 1 800 614 7886 or our Contact Form.

 

How to Ensure Success in The Digital Economy

Success Digital EconomyHalf of the world’s population is online, with over 50% of them accessing the web primarily through mobile devices. This rise is consumer connectivity has made it crucial for businesses to think about their performance in the digital economy—an internet -based ecosystem worth trillions of dollars. Here is how you can ensure success in the digital economy.

The digital economy is a reflection of how the internet has transformed how we do business today. So, what does the digital economy entail? The economy comprises of tech infrastructure, new mediums for advertising, intuitive devices and platforms, wide audience networks and an unlimited stream of content possibilities. The digital economy has forever changed how brands establish themselves and market to consumers.

Preparing for Success in the Digital Economy

The digital economy is fast changing the way organizations operate. The digital realm is here to stay and businesses that don’t embrace it, risk becoming obsolete like many organizations in the past that refused to change. While embracing the digital economy and think about your performance in it is crucial, there is no single way to ensure success in it. Instead, you need to consider how you can best adapt your structure, workforce, leadership and marketing strategies to compete in the digital economy.

Today, most of us are living an increasingly digital lifestyle. We tap, swipe and click our way through life, and we make decisions in real time. No more waiting in lines, which means less patience for long delivery times, inconsistent information, and, above all, glitches in customer service.

By making the right decisions, anticipating problems, seizing hidden opportunities, and delighting customers, a brand can emerge as a significant competitor in the digital economy. However, this will only be possible if the brand is driven by insight, action, and flexibility to address every step of the customer journey.

The Types of Organizations in the Digital Economy

What organizations thrive in the digital economy? The ones that adopt flexible hierarchies in which responsibilities sit closer to where decisions have effect. For any business in the digital economy, flexible, dynamic, and culturally open structures built on mutual trusts should be the basis of their operations and their long-term aspirations. Focus on outcomes and not on the processes that realize those outcomes. Based on the operational model they follow, following are the four types of organizations in the digital economy:

The Tactical Model

Businesses that use this model to operate in the digital economy work within business units to achieve existing targets, but their investments are often in silos.

The Centralization Model

In this model, digital initiatives and skills are consolidated in a central unit, with digital applications being transferred between business units.

The Champion Model

In this model, a digital strategy is in place and is effectively communicated across the business, rather than to just a central team.

The Business as Usual Model

Businesses using this operational model fully embed digital culture and processes in their daily work routine.

Even if your organization isn’t digitally native, you must proactively consider what you can learn from the above models and try to understand how they you can apply new ideas in what is still a world dominated in traditional, hierarchical structures.

Ensuring success in the Digital Economy

One of the most important things to ensure success in the digital economy is establishing a recruitment strategy that is aligned to your organization’s digital strategy. This will enable you to hire people who know the ins and out of the digital world, which in turn will increase your chancesof success in the digital economy. Once you have the required talent, do the following to ensure your success in the digital economy:

Acknowledge the Need for Change

Are your processes slow and outdated? Do you lack the people and resources to succeed in the digital world? is there is a digital skills gap in your organization? If you answered yes, then it is time for a change. Acknowledging this is first step towards success in the digital economy.

Plan in Detail

With careful and detailed planning, you can identify and avoid many risks, barriers and potential pitfalls in the digital economy. Moreover, with planning, you will be able to identify the tools, tasks and techniques for the proposed changed and will ensure that it is managed by the right people at the right time. In short, planning will help you deliver the commitments you made.

Identify Key Players

This is important. By understanding the key players and identifying their needs, you will know who’ll be affected by the change, which will enable you to engage better with them. Since people react differently to change, addressing and dealing with fears early on can help mitigate the problems and concerns brought on by the change.

Ensure communication

In the digital world, it is crucial to put people first. Put those customers first who are unaware of the digital innovations or who are simply dazed by the speed of the digital economy. These are the people who are likely to obstinate or be frightened. It is important that you manage their expectations realistically and are transparent in your communications with them.

Acknowledging issues is okay, in fact it is a good thing. Your customers will appreciate your honesty, and are more likely to accept the change if they are aware of the facts and outcomes. So, ensure that you have a good communication plan that minimizes resistance and communicates the benefits of the change.

One you’ve done the above, implement the change with commitment and drive. Support the decision making of your customers and continuously monitor progress. This will help to ensure your success in the digital economy. For further advice, contact us today!

by Bobby J Davidson

We love our company and we love what we do.  Check out the ‘Why Percento‘ page to learn more: Love of Technology and Business!  As the President of Percento Technologies International, I provide day-to-day leadership to the company’s senior management and I am personally involved in the strategy, business development and sales activities of the firm.

The company was founded in 1999 with the purpose of providing a one call source for organizations in need of Enterprise IT Consulting and Management.  We also provide a line of products in the boutique Cloud Server space with a touch of high-end website strategy consulting and design services.   We personalizes the IT Service experience with a team approach, working with clients from diverse sectors of industry, including energy services, financial, legal, entertainment, healthcare, hospitality, retail and general and/or corporate business.

Our Mission: “Creating innovative IT solutions for business leaders worldwide through cutting edge technologies.”

Contact me today to discuss how our great team can assist: 1 800 614 7886 or our Contact Form.

An Online Marketing Survival Guide for Businesses

Online Marketing

Online marketing has become crucial to the success of businesses. Businesses failing to create an online, digital presence are suffering. One of the main reasons for their failure is being unable to answer the question — “Where should we begin from?”

Every business needs to begin somewhere, but they are just in need of guidance. They need someone to point them in the right direction so they can start to build their online presence. Businesses struggling to establish their digital presence can use this online marketing survival guide. Here’s what you need to know:

First Step:  Marketing Your Business Online

You can run various marketing campaigns to spread the word about your business. You can run a pay-per-click and remarketing campaigns. Pay-per-click campaigns can provide you with instant results. However, you need to keep track of your pay-per-click campaigns to determine if they are working to attract customers or not.

Next, you have remarketing campaigns, which allow you to keep an eye on your visitors. Once they leave your website, you can still target them. If they did not buy something the first time around, chances are that they might buy something the second time you target them. You can run a pay-per-click and remarketing campaign alongside each other to increase your chances of creating a buzz, making a sale, and generating revenue.

Second Step:  Optimizing Your Business

You need to optimize your business’s online presence via keyword research, titles and tags, and text and titles. You need to optimize your website by adding keywords throughout the website, including in the meta descriptions, meta title, and more.

For this to be successful, keyword research is essential. Without keyword research, your business will not rank on Google. If potential customers cannot find you online, you will lose revenue. By optimizing your website, you will have a higher chance of people in need of your services and products to find your website among the search results and click on it.

When researching keywords, remember, not to use industry jargon, as that will go over your customers’ head. Instead, stick to using simple and straightforward terms they can easily understand. Additionally, you can link key terms and elements on your website to other related pages within your website.

You can redirect your customers to a product or service you mentioned on the home page for instance by linking its name to the relevant page where they can view it in detail and order it. Apart from creating internal links, you can also create external links on other resourceful websites.

Information on that website should relate to your industry and products and services. The other website will create an external link, which will redirect their visitors to your website. For that, you will have to find relevant websites and build a relationship with them.

Third Step:  Optimize for Mobile

Most users use their smartphone or handheld device to find businesses and learn more about them through their website. You need to have a mobile strategy in place for exactly this reason. You need to cater to all types of users, not just desktop users.

You need to invest in creating a responsive website design. A responsive website design allows your website to accommodate the window or screen size of a variety of different devices. If a new device comes out in the future with a completely difference screen size, your website will automatically adapt to it due to its responsive web design. Your customers will receive a seamless user experience regardless of the device they are using to visit your website.

Fourth Step:  Geotargeting — Targeting Specific Geographic Areas

You can use Facebook to run targeted and hyperlocal mobile ads to attract your target customers. The service allows you to target customers based on their location. Since most people use their smartphone to visit Facebook, you can benefit greatly from running these types of ads on its social media platform. Potential customers who may not have found your website through Google or other online ads you launched, will find their way to your website through the ads you place on Facebook.

Fifth Step:  Local Optimization

Even though local optimization may not be applicable for every type of business, it has gained momentum among businesses in the past few years due to the number of people who search for local businesses in their area.

If your target market are people in your locality, your business will benefit from using local optimization to target customers. Some strategies you can use for local optimization include on-page signals, third party signals, and reviews.

On-page signals use search algorithms such as implementing schema code and using geo-targeted keywords on your website. You will need to perform research to determine what local keywords you can use for local optimization.

Third party signals are how search engines like Google evaluate your local presence and authority. Yelp for instance is a third-party signal where customers who have used your services and products leave reviews about it on there for others to see, thus bringing us to our next point — reviews.

Reviews are essential, as that is how most people decide if they want to use your services or buy your products. Your aim is to receive positive reviews from previous customers. The more reviews your business receives, the higher you will rank on search engines.

You can always prompt your customers to leave a review once they have bought something from your website. If you also have a physical presence, you can ask your customers to leave a review on a popular review website.

If you want to succeed in the online rat race to rank higher and attract more customers to your website, you need to use this survival guide to ensure you cross the finish line and come in first place. If you do not what you are doing, you can always acquire the help of a company well-versed in optimizing websites and designing websites to rank on search engines.

by Bobby J Davidson

We love our company and we love what we do.  Check out the ‘Why Percento‘ page to learn more: Love of Technology and Business!  As the President of Percento Technologies International, I provide day-to-day leadership to the company’s senior management and I am personally involved in the strategy, business development and sales activities of the firm.

The company was founded in 1999 with the purpose of providing a one call source for organizations in need of Enterprise IT Consulting and Management.  We also provide a line of products in the boutique Cloud Server space with a touch of high-end website strategy consulting and design services.   We personalizes the IT Service experience with a team approach, working with clients from diverse sectors of industry, including energy services, financial, legal, entertainment, healthcare, hospitality, retail and general and/or corporate business.

Our Mission: “Creating innovative IT solutions for business leaders worldwide through cutting edge technologies.”

Contact me today to discuss how our great team can assist: 1 800 614 7886 or our Contact Form.

What to Expect from Samsung Galaxy Note 9

Samsung Galaxy Note 9Are you excited about the launch of the Samsung Galaxy Note 9? The release of the Note 9 will set the record for the biggest smartphone to date in the company’s history. The Note 9, bigger than the Galaxy Note 8 and slightly bigger than the Galaxy S9 and S9 Plus, will hit the market this September.

Right now, speculations about what to expect from the Note 9 are still making the rounds. Fans of their Note series are buzzing about what to expect from their latest smartphone, but the company has kept everything under wraps, but that hasn’t stopped people from speculating about it.

If you are an excited Samsung Galaxy Note 9 fan, keep your expectations high because it looks like this smartphone is going to meet them…or perhaps…exceed them!

When Can You Get Your Hands on the Samsung Galaxy Note 9?

So far, all we know is that the company plans to make the big reveal at the end of summer in September of this year. Since the company has not announced a specific launch date, you need to keep your eyes and ears open.

Sneak Peak:  Samsung Galaxy Note 9’s Design

If you are a proud owner of the Note 8, think of the Note 9 as the upgraded version of it. The Note 8 features a glass and metal construction with a dual-edge design. It also features two of the most popular features — a rear mounted fingerprint sensor and a dual-rear camera.

The Note 9 will mirror the design of the S8, S9, S8 Plus, and S9 Plus with one major difference, it will have a wider build. Like all the phones in the Note series, the Note 9 will come with a built-in S Pen, again with one major difference, increased sensitivity.

Adorning the sophisticated smartphone will be slim bezels situated at the top and bottom of the display screen. Of course, its premium quality construction will be a talking point among users when it launches. Even though we are not sure how much truth is in the rumor of the Note 9 having a fingerprint sensor fitted within its display screen, we are going to cross our fingers, hoping for it to be true!

What you can expect to be true for the Note 9 is that it will be dust and IP68 water resistant.

Sneak Peak:  Samsung Galaxy Note 9’s Display

There is a strong likelihood of the Samsung Galaxy Note 9 featuring a 6.4-inch Super AMOLED display screen, 18:5:9 aspect ratio, and higher resolution. Back in the day, the Note series flaunted a 5.7-inch display screen, but times have changed! Now, bigger is better!

A slightly bigger screen size indicates that the Note 9 will have even slimmer bezels.. Only time will tell! Other features of the Note 9 include Mobile HDR and Super AMOLED display screen for rich and vivid colors. The resolution will also get an upgrade.

According to industry speculations, you might see the Note 9 featuring a 4K resolution or it might be the same as the Note 8. The Note 8’s resolution is 2960 x 1440 pixels with a pixel density of 522 ppi.

Sneak Peak:  Samsung Galaxy Note 9’s Camera

Most of us love taking pictures and when buying a smartphone, we tend to put an emphasis on its ability to take high quality pictures. Following the success of the Note 8’s dual-rear camera, the Note 9 will not part ways with it.

However, rumors suggest that users can see a triple camera on the Note 9, but do not get your hope too high, as it might not be true. If you were happy with its dual camera setup, you have nothing to worry about and if it turns out to be false and it does feature three cameras, it will be a welcoming surprise.

If the Note 9 features a dual camera, you can expect it to have one telephone lens and wide-angle. There is also a strong possibility of the Note 9 featuring a camera similar to the S9’s camera, which has an aperture of f/1.5 t0 f/2.4.

Another feature the Note 9 will not part ways with is the dual optical image stabilization, as the Note 8 was one of the first smartphones to feature this with a dual camera set-up. If you are wondering whether the Note 9 will offer higher resolution for the rear and front-facing camera, we are wondering that too, as nothing has been released or confirmed yet.

However, you can expect to see processing enhancements on the Note 9. The company’s focus is on improving the camera of the Note 9, as that is one of the main reasons why users opt for the Note series.

Sneak Peak:  Samsung Galaxy Note 9’s Hardware and Software

The hardware of the Samsung Galaxy Note 9 will not disappoint you. The Note 9 may feature either the latest Exynos chip or Qualcomm Snapdragon 845, 6GB of RAM with 64GB of storage, and premium quality audio.

In the Note 9, the company will decide to add either the latest Exynos chip or Qualcomm Snapdragon 845 based on the region. No one ever said that more storage is bad, but everyone said less storage is bad. The Note 9 may either offer 64GB or 128GB of storage depending on how generous they are feeling.

Like with all Samsung devices, you can increase its storage capacity by adding a microSD. The Note 9 will be operating on a 6GB of RAM. As for the battery, it will receive either a 3,850 mAh cell or 4,000 mAh battery cell. The Note 9 may have both quick charging and wireless charging using USB type C to charge it.

If you love listening to music, you will love its Dolby Atmos, which enhances sound. Lastly, the Note 9 will come with an Android Oreo and TouchWiz software. Bixby, Samsung’s own voice-assistant, will aid you in your queries.

For now, all you can do is wait and cross your fingers for the Samsung Galaxy Note 9 to blow your mind!

by Bobby J Davidson

We love our company and we love what we do.  Check out the ‘Why Percento‘ page to learn more: Love of Technology and Business!  As the President of Percento Technologies International, I provide day-to-day leadership to the company’s senior management and I am personally involved in the strategy, business development and sales activities of the firm.

The company was founded in 1999 with the purpose of providing a one call source for organizations in need of Enterprise IT Consulting and Management.  We also provide a line of products in the boutique Cloud Server space with a touch of high-end website strategy consulting and design services.   We personalizes the IT Service experience with a team approach, working with clients from diverse sectors of industry, including energy services, financial, legal, entertainment, healthcare, hospitality, retail and general and/or corporate business.

Our Mission: “Creating innovative IT solutions for business leaders worldwide through cutting edge technologies.”

Contact me today to discuss how our great team can assist: 1 800 614 7886 or our Contact Form.

5 Social Media Predictions for the Future

Social Media Predictions What are some social media predictions for the future?

It’s a bright one, that’s for sure! Let’s look at the statistics:

  • There are more than 1 billion active users on Facebook
  • There are more than 200 million active users on Twitter
  • There are more than 3 billion views on YouTube
  • There are more than 50 million pictures uploaded on Instagram

 There are more than 1.9 billion social media users around the world with that number expected to increase to 2.5 billion in 2018

As we previously said, social media has a bright future, indeed! Social media is no longer just a platform to stay connected with friends and family, but has evolved with time and will continue to evolve with years. Now, it serves as an online platform to stay connected with brands. It has become a free platform for businesses to spread their reach and sell their services and products through it.

Another fact:  Social media influences 78 percent of consumer buying decisions

It’s time to make some social media predictions for the future!

Here are five social media predictions that future businesses need to be aware about:

1.    New Experiences Brought to You by Wearable Technology

Wearable technology such as augmented reality and virtual reality will engage consumers and create new experiences that will leave a lasting impression on them. With Facebook buying the virtual reality headset, Oculus Rift, three years ago, you can expect the social network to use it to enhance user experience.

Wearable technology will provide businesses with a new way to market their services and products to consumers. Wearable technology will enable businesses to collect large amounts of information, using it to provide context and experiences to customers on a personal level.

Wearable technology creates more engagement, which leads to better and improved experiences for customers such as transporting them to live shows regardless of where they are. By 2020, the average person will own eight wearable devices unlike today, where most people only own one.

2.    No More Ban on Social Media at Workplaces

Most workplaces have tried to stop their employees from using social media while at work. With social media becoming a powerful tool for attracting customers, workplaces have started to change their tune. More and more businesses around the world are using social media to their advantage.

Slack and Facebook for Work are two tools that play an essential role in the workplace. Slack enables workplaces to collaborate and share information. They can share information via gifs, text, images, videos, and more.

They no longer need to rely on sending each other internal emails to communicate their message, but can easily do it via Slack, thus streamlining communication and making it easier. Facebook for Work is a streamlined version of Facebook that provides professionals and businesses with several useful features to help them collaborate with each other.

3.    YouTube Will Become Key in Generating Buzz

YouTube is already the king of streaming videos online. Soon, it will play a key role in helping businesses generate a buzz about their services and products. As popular advertising on social media platforms like Facebook and Instagram continues to increase costs, businesses will begin to rely on YouTube to market their brand, services, and products.

From Facebook and Instagram, they will direct their target market to visit YouTube. Right now, very few businesses use YouTube to attract prospective customers and generate leads. In the future, all of this will change.

YouTube Marketing will become one of the primary and effective resources to connect to people from all over the world and establish lasting relationships with their viewers without needing to pay for advertising.

As a business, it is important to keep an eye out for the up and coming social media advertising trends, as you do not want to miss out on creating and uploading videos on YouTube when marketing through the channel becomes popular!

4.    Up, Close, and Personal through Collaborative Storytelling

Collaborative storytelling among businesses, customers, and employees will allow for increased engagement. Businesses will be breaking the fourth wall! They will narrate a story to their customers to connect with them on a meaningful level.

At the center of their interactive and compelling stories will be the brand, its employees, and their customers. Collaborative storytelling will also humanize the brand in the eyes of their customers. Businesses will need to focus on selling more than their services and products to customers, but share with them real-life experiences to form a lasting connection.

5.    Live Streaming Videos Will Become the Norm

Even though videos have always been around, live streaming videos have not. They are something new! Like an unexplored territory! Some businesses have started using live streaming videos to their advantage, but it hasn’t really caught on, but down the line, you can expect more businesses to invest in this newfound phenomenon of interacting with their customers live.

Several social media platforms such as Facebook and Instagram have introduced live streaming videos and you can see users as well as independent bloggers, celebrities, news channels, and businesses using it. Users can view a live video and leave comments in real time.

With time, more and more businesses from around the world are expected to jump on the bandwagon and use live streaming videos to showcase certain aspects of their business. They can create live videos of what happens behind their business, how they create products, any festivals they host or attend, host an interview session with their customers, and more.

Have you established a social media presence? Can your customers find and connect with you on various social media platforms? If they can, you should pay attention to these future social media trends so you can adopt them as soon as they become mainstream.

by Bobby J Davidson

We love our company and we love what we do.  Check out the ‘Why Percento‘ page to learn more: Love of Technology and Business!  As the President of Percento Technologies International, I provide day-to-day leadership to the company’s senior management and I am personally involved in the strategy, business development and sales activities of the firm.

The company was founded in 1999 with the purpose of providing a one call source for organizations in need of Enterprise IT Consulting and Management.  We also provide a line of products in the boutique Cloud Server space with a touch of high-end website strategy consulting and design services.   We personalizes the IT Service experience with a team approach, working with clients from diverse sectors of industry, including energy services, financial, legal, entertainment, healthcare, hospitality, retail and general and/or corporate business.

Our Mission: “Creating innovative IT solutions for business leaders worldwide through cutting edge technologies.”

Contact me today to discuss how our great team can assist: 1 800 614 7886 or our Contact Form.