An integral part of our life today, social media can be used for a lot more than staying in touch with family, friends and acquaintances or creating awareness about your business online. You can use it for boosting your business sales as well.
When social media first hit the scene, most people were quick to disregard its importance and deem it as a waste of time. Not going to lie, I’m guilty of it as well! But, time has changed everything. Today, social media is no longer regarded as a waste of time. In fact, many people today deem social media presence necessary for businesses to stay relevant and alive.
No business today, big or small, can grow without social media presence. Social media is where most of your customers are. So, logic says that your business should be there as well. This is not only important for creating awareness about your business and/or product/services, it is also important for boosting your business sales. So, how can you use social media to boost sales? Let’s explore!
Create A Closely-Connected Social Community and Engage with Them—Regularly
Conversion, conversion, and more conversion—this is what businesses using social media platforms aim for. But, this will only happen if you genuinely engage with your target audience on social media platforms, and build a relationship with them. Money comes from the people. So, the more active people you have on your social media page, the merrier things will be for you in a business sense.
Now, you may be wondering how you can keep your target audience engaged on social media. Here is the answer. Most people expect their interactions on social media to be casual and light-hearted. So, if you want to get the attention of your target audience, start thinking about ways to evoke positive emotions in them. Some tried and tested ways include sharing a ‘fun’ and interesting image that puts across the message you’re trying to convey.
Another thing that you can do is use the Maslow’s hierarchy of needs, determine where your target audience is in the hierarchy and then create/share content that engages them. Once you’ve build an audience for your content on social media, you can leverage them to attract more people to your page. The more people you have on your social media page, the more chances you have of winning new customers and boosting sales.
Make Connections on LinkedIn
Business is all about being connected. The more people you’re connected to, the better are your chances of making sales and being profitable. In the business world, making strong connections has always been important, and today, this can be achieved easily by leveraging the power of social media. While Facebook and Twitter are good social media platforms to engage with your target audience and promote your business and/or products/services, LinkedIn is where you can make connections—for business purposes.
From CEO’s of Fortune 500 companies to Fresh grads, you will find them all on LinkedIn. So, finding your target audience on LinkedIn and connecting with them should be a breeze. Once you’re connected to your target audience on LinkedIn, get as much information about them as you can and then use it to have healthy interactions with them—on the platform. Once you’ve made a strong connection with your target audience on LinkedIn, you can ask them to visit your website or other online pages. Once they visit your site, your chances of winning new customers and making a sale will increase tenfold.
Ask Existing Customers to Share Their Experiences with Your Business And/or Products/Services
Make sure the customers you make the request to are satisfied with your business and your products/services. A massive mistake on your part, asking a ‘dissatisfied’ customer to give a review about your business and/or a product/service could harm your business to say the least. On the other hand, asking ‘satisfied’ customers to do this for you could lead to new customers and increased sales.
The importance of customer reviews cannot be emphasized enough. Before making a purchase decision, most people visit customer review sites to see what past customers/buyers are saying about a business, a product or a service. If positive reviews about the business/product/service outweigh its negative reviews, people are likely to use it. But if it’s the other way around, then people are unlikely to buy/use the business/product/service and they’ll move onto the alternatives.
Considering what’s been said above, you need to get your ‘satisfied’ customers to write a review about your business and/or products/services and post it online. Research shows that one in three Facebook users make a purchase after reading a positive review about a business/product/service on the platform. Leveraging customer satisfaction is paramount to the success of your business online and even elsewhere.
Build a Relationship with Influencers and ‘Social Media Stars’
Influencers have always played a crucial role in the success of a business, but today there’s a new group whose influence on people needs to be leveraged by businesses. The group I’m referring to is Social media ‘celebrities’ or ‘stars’. These ‘stars’ or ‘celebrities’ have a massive following on social media—be it Facebook, Twitter, or YouTube. People listen to what they have to say—and some even act on it. Influencer marketing is a big thing today. In fact, 92% of the online consumers trust what people, especially the influencers, are saying about a product/service more than what the brands are saying about the same. So, if you want to win new customers and boost sales, then build a relationship with the social media stars and other influencers on the social media.
by Bobby J Davidson
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