Facebook has been in the news a lot recently. Mark Zuckerberg bought the What’s App company in February for a staggering, mind-blowing, huge – I’m running out of adjectives here – $19 billion. Last week, the company bought a little-known virtual-reality headset maker for $2 billion.
Those high-profile deals shouldn’t distract us from the fact that Facebook’s main business is selling advertising based on the mountains of information it’s got on its user base. And when I say “user base,” I mean me and you!
The targeting practices going on behind the scenes are both deep and complex. We the consumers have to stay on our toes to protect ourselves. It’s sad to say, but a lot of privacy violations occur just because people don’t know how to protect themselves.
These are great tips for you — and for your family. If there are kids in the house, make sure they understand the importance of these privacy protections early. And if there are less tech-savvy folks around, go over these tips with them, too.
So let’s get started. More