How Customer Portals Improve the Customer Retention Rate!

A customer portal is a vital component of software technology used in business websites to enhance customer experience. If you have ever shopped online, you might have an idea; it is platform that enables you to purchase products or services, save your favorite items, submit support and help tickets, edit your billing address, etc.

Customer portals play a vital role in enhancing the customer experience, driving greater number of sales, and retaining those customers as well. How has this technology affected businesses in a positive way? Let’s take a look.

It Provides Information to Customers Quickly

You are living in the age of information where you want information and you want it fast. When you go to a website to shop, what’s the first thing you do? You try searching for the product or service you want. Businesses that have customer portals on their websites allow you to seek out the product or service you want in a timely manner and you know where to look.

Many customers state that businesses should be able to supply them with the all the important facts about their products and/or services quickly; with a customer portal, they can not only do that, but also provide information quickly on their mobile devices as well. This makes them happy and happy customers are the ones that keep returning for more.

It Engages Customers and Clients

Businesses engage customers through a variety of different ways, one of which is by using a customer portal. A customer portal provides interactivity with a business at any time and any day of the year; suppose if you want to purchase a particular product at 3 in the morning, you can easily do so through the portal and you won’t have to wait till business hours.

Furthermore, customers can read reviews on the product they choose through the portal and decide whether to buy or not. A portal also allows you to make payments safely and securely. You can check for taxes and shipping costs as well.

Through a customer portal, clients and customers can lodge their issues, complaints, and concerns by submitting tickets and sending personalized messages to the support team. The team will be able to handle their complaints on time and resolve their issues quickly. When a business can provide you with a great service such as this through a customer portal, who wouldn’t be satisfied? Of course, you would be and you would keep going back for more.

It Adds Value to a Customer

Customers respond to value and that’s what a customer portal does. With a portal, you can access certain vital documents and fact-sheets about a company’s products or services to gain insight. Moreover, you can track your shipment and see the estimated time remaining. You can change your billing address and credit card credentials anytime as well. These amenities give customers a sense of freedom, thus ensuring they return.

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