The report, citing unnamed sources close to the situation, said the new iPhone itself would go on sale “within a few weeks” of the announcement.
The iPhone 5 carries tremendous significance for Apple. The company faces mounting pressure from the Android realm, with a confusing array of budget-minded and high-end models, but Apple chooses to put many its eggs in many fewer baskets. That’s worked out well for the iPhone 4, though, which has attained mainstream success.
The iPhone 4 has held up well under the competitive pressure. But with the breakneck pace of the smartphone market bringing higher-speed LTE networks, larger displays, NFC payments, and other features, Apple’s flagship phone is starting to look a bit long in the tooth.
The iPhone is important for many other companies besides Apple. Manufacturer Foxconn is said to be making 150,000 iPhone 5 models a day. Accessory makers, too, are champing at the bit, as exhibited by Case-Mate’s premature publication of apparent iPhone 5 cases.