Since introducing the iPhone in 2007, Apple has added a new model every year, with seven generations (covering eight models) so far. For the past three years, Apple CEO Tim Cook has unveiled the new design in the fall, which is why company watchers expect this year’s update — dubbed the iPhone 6 because it follows last year’s iPhone 5S and iPhone 5C — to make its debut in September.
The fact that Apple hosts one big phone event a year, while rivals seem to launch new devices every month, makes each iPhone launch a big deal. That’s especially true given that the smartphone is Apple’s biggest moneymaker, accounting for more than half of sales and about 70 percent of profit, according to analysts.
Expectations are particularly high for the iPhone 6, which is expected to be a “major” update to the smartphone. More