Apple didn’t exactly pull out all the stops with its latest iPhone.
Sure, the company’s latest iPhone 7 flagship product is faster, water-resistant and comes in more colors to boot. But with a body and look that is essentially two years old, it’s a bit tough to get excited about this year’s offering.
What may frustrate many fans, however, is that the new marquee feature — a dual-lens camera with a wide-angle lens and a telescopic lens capable of zooming to 10x — can be found only on the iPhone 7 Plus. There’s something to get excited about, but only if you’re willing to pony up the premium for the larger model.
Apple has taken this two-pronged approach since the debut of its first jumbo iPhone, the 6 Plus, in 2014. But the gap between the iPhone 7 and iPhone 7 Plus is wider, and that underscores a philosophical change at Apple. Co-founder Steve Jobs wanted to build a single phone for everyone. Now you have to get the iPhone 7 Plus to get the company’s true flagship phone and its best feature.
Of course, Apple has a reason to steer customers toward the bigger and more expensive iPhone. The higher price tag means even more profit for a company that already makes money hand over fist.
What’s good for Apple, however, might be a raw deal for consumers. The $120 premium ($20 more than in years past) will be a financial burden for some and it comes after carriers have ceased subsidizing the cost of phones. That means consumers will have to shoulder the full price.