Microsoft takes a shine to hot calendar app Sunrise

sunriseSatya Nadella celebrated his one-year anniversary as head of Microsoft with yet another app acquisition. This time, the software giant has scooped up popular mobile and desktop calendar app Sunrise for more than $100 million, according to a report from TechCrunch.

The purchase comes two months after Microsoft’s acquisition of email app Acompli in December for about $200 million. Microsoft rebranded Acompli last week as Outlook, the company’s new and modern take on mobile email for Apple’s iOS and Google’s Android platforms.

This is yet another step in Nadella’s strategy of offering free, cloud-based apps that work across multiple platforms. The goal is to convince customers to pay the annual subscription fee for Office 365 so they can use the cloud versions of programs like Outlook, Word and PowerPoint on their Macs or PCs. That’s become especially attractive as employees shift their activity between corporate and personal devices. >more

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