Apple will unveil a new Apple TV box at its Worldwide Developers Conference later this year, Buzzfeed is reporting, citing people who claim to have knowledge of the company’s plans.
The Apple TV announcement will come in tandem with the unveiling of a software development kit that will allow developers to bring apps to the set-top box, according to the report. Apple TV currently has apps, but those are automatically added to the device. The update would deliver an App Store to the Apple TV, similar to the App Store on iOS devices like the iPhone and the iPad.
The Apple TV box has been on a strange odyssey since its debut in 2007. The original device was designed to bring iTunes content to a customer’s television and was followed by subsequent versions that stripped away the need for onboard storage and focused solely on streaming content to the television. An updated Apple TV device hasn’t appeared since 2012. More