That’s the vision of a hotel chain that plans to send digital keys to guests’ phones via an app instead of making them check in and get the traditional (and famously lose-able) plastic swipe cards. Arriving guests could bypass the front desk and go straight to their rooms.
Starwood Hotels & Resorts, which owns more than 1,150 hotels in nearly 100 countries, plans to debut the system in the next three months at two of its Aloft hotels — in the Harlem neighborhood of New York City and Cupertino, California.
Cupertino is likely no accident — being, of course, the home of Apple’s headquarters.
If all goes well, the company says it could have the feature in all of its hotels by next year. More