LAS VEGAS – A 310-foot “crop circle” in a California barley field that mystified locals this week was explained Sunday: it was a publicity stunt by Nvidia Corp., a maker of chips for PCs and smartphones.
The crop circle near Chualar, Calif., contained a stylized image of a computer chip and the number “192″ in Braille.
On Sunday, the company announced the Tegra K1, a new chip for tablets and smartphones that contains 192 computing “cores,” or mini-computers, for graphics applications.
Nvidia CEO Jen-Hsun Huang said at a press conference in Las Vegas, ahead of the International Consumer Electronics Show, that he had given his marketing department the mission to promote the chip on a shoe-string budget. More