The Tools You Need to successfully run your E-commerce Business

Social Media - Website Design - PercentoContrary to the popular belief, launching and running an e-commerce store isn’t a difficult task. It is true that managing an e-commerce  business is a time-consuming and daunting task. However, a plethora of online tools available today have made this task easy. Whether you’re a novice or an old timer, using the e-commerce tools will help you to run your e-commerce business easily and successfully. This is why we’ll be discussing the different ecommerce tools you can use as an online store. Following are some of the most useful ecommerce tools.


KissMetrics provides you with information that can help you to increase retention rates and customer acquisition.

Google Analytics

When it comes to ecommerce analytics tools, Google Analytics is among the very best of them. You can use Google Analytics to track your video, social networking sites and applications, and flash as well as measure your advertising ROI.


Clicky is extremely easy to use and you can use it to access live information.

Adobe Marketing Cloud

Today, many ecommerce stores use Adobe Marketing Cloud as it is a powerful analytical tool. However, you need to gain significant knowledge of the application before you can use it.

After Analytics ecommerce tools, the next most important ecommerce tools are social marketing ecommerce tools. Following are some of the most essential ones.

Man with a Note and Marketing Plan ConceptsSocialMention

SocialMention is a free ecommerce tool that you can use to monitor conversations about your products, brand, or industry.


You can use HootSuite to easily post on social networking sites such as Twitter.


Roost allows you to set up multiple social networking accounts and publish on any of those accounts at any given time.


You can use Postling to see Facebook Fans and Twitter Followers interactions.

Product Pricing tools are another essential tool for running your ecommerce business. Let’s look at some of the most important ones.


CamelCamelCamel is product-pricing tool that you can use to track prices and discounts on Amazon Products.


You can use SlickDeals to monitor prices of products listed on Amazon and other popular shopping sites.


PriceZombie is a Product Pricing ecommerce tool that helps you to perform comparison-shopping.

Invisible Hand

Invisible Hand tells you if a particular item is cheaper elsewhere on the web and also mentions the price difference between the two.

Another important ecommerce tool is visitor tracking ecommerce tool. Some of the best visitor tracking ecommerce tools includes AWstats, eLogic, StatCounter and ShinyStat. Also, it is always important for online stores to monitor user interaction. Some of the best user interaction ecommerce user interaction tools include Chalmark, ClickHeat, Ethnio, and CrazyEgg. The last but definitely not the least of the ecommerce tool that you need for running your ecommerce business is content management ecommerce tools. Some of the best content management ecommerce tools include Magneto, PrestaShop, OpenCart, and OsCommerce.

You can use the above-mentioned ecommerce tools to manage and run your online business easily and successfully.

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