The 5 Best Travel Apps

Travel AppsWhether you are travelling for a business meeting or going on a well-deserved vacation with your family, you should never plan your travel in haste. Instead, use these 5 travel apps to get the best deal and make the most out of your travels.

There are things certain things that we must carry with us when embark on a global adventure. These essentials include your passport, your credit card and your phone. Why is your phone such an important travel item? You won’t need a travel guide and would find suitable and affordable places to eat and live in during your travels. In fact, your phone will come in handy for making your trip awesome before you even step foot on the plane.

A Travel App is the Only Travel Agent and Guide You Need

The sights and sounds of where you’re headed is probably the best thing about your travel, but what if a tool could make it easy for you to find the best and most affordable ways to reach the desired destination? You would use it right? Of course, you would. Well, you’re in luck—there are travel apps that make travelling extremely convenient and affordable. By just having these apps installed in your phone, you can dramatically improve your journey to where you’re headed next.

If you own a smartphone, then there’s no reason for you to hire the services of a travel agent or guide. It’s 2018 and you have everything you need to make your trip a breeze. So, don’t waste your hard-earned money on something you can do yourself. Here are the 5 best travel apps that can act as both your travel agent and your travel guide.

Hopper

Planning a trip? Then Hopper may well be the friend you need. Generally, travelling is expensive but there are ways to make it affordable. Have you ever been in a situation where you booked a flight only to find that it was being sold for a cheaper price a week later? With Hopper, you can avoid this. Simply enter your travel plans and the app will tell you when is the best time to book the flight.

With Hopper, you can get the cheapest fare for a flight. The app tells you when to buy your tickets through push notifications. According to the company, users of Hopper can save up to 40% on their next flight with the app. The app ensures this by tracking and analyzing billions of flights worldwide. In addition to providing great flight deals, the app can book you a flight in a minute or less. So, if you made up your mind about a flight, then it won’t take you long to book the flight using Hopper.

Airbnb

Airbnb is a household name today, not just here in the United States but all around the world. Using the app, you can find an affordable accommodation anywhere you go. You can share space with other people during your travels or book a hotel room to bask in luxury. Recently, the app added a new feature called ‘Trips’, which offers experiences to choose from during your travels. These are trips around town with local guides. Soon, the app will become an all-in-on travel app that allows you to find accommodation, book a ride, plan trips and so on.

Citymapper

While you use can general apps such as Apple or Google Maps to get information about public transit, a dedicated app for this purpose such as Citymapper can give you the edge. Using this app, you can successfully navigate many cities across the globe.

With this app, getting around a big city is no longer a problem. Easy to use, the app offers transit maps which includes real-time information, biking and walking directions and disruption alerts. The app covers many cities and transport types and allows you to find your transport mid-journey. Moreover, the app will make travel suggestions to you such as the best train car to take and what station exit to take when you arrive at your stop.

Uber

Say what you want about Uber, the fact remains that it is the best app and riding hailing service to get around town. If you haven’t downloaded the Uber app yet, then it is recommended that you do so before your travel. While it has received a lot of slack here in the United States, Uber is a popular app and transportation service in many countries of the world.

Uber is the first thing you’ll need if you’re travelling and don’t want to use public transport or don’t have the cash to pay a regular cab driver. The app is available in most countries of the world so you can expect to use Uber where you’re headed next. Also, in many countries, the service is cheaper than a regular taxi. And, if you’re headed to Croatia, then you can try out the Uber speedboats.

Google Translate

Even if you prepared well for your travel, language can be stumbling block on your trip. The good news is that there a few translation apps that you use to overcome the language barrier, and the best app for this purpose is Google Translate. Using this app, you can listen to conversations and get translated text. Also, the app can look at a sign through your smartphone’s camera and translate its meaning.

In addition to the above, there are a few other apps that you’ll find useful on your travels. These include AccuWeather, TravelBank, and Skyscanner. If you want to get information on these apps or want to know about other travel apps, then get in touch with us today!

Contact Us

Percento is a Professional IT Consulting, Implementation and Management firm.  To find out how we can help your organization, please contact one of our friendly sales representatives for a review of your system and a comprehensive (No Obligation) proposal of services. Call today toll-free at 800.614-7886 [Austin | Houston | League City  | The Woodlands | Dallas | San Antonio] or email us at sales@percentotech.com.

Website Strategies That Can Improve Your Online Presence

Website StrategiesIn an era where internet usage exceeds over two billion users each day, having a strong online presence is not just important, it is critical. Here are some website strategies that can improve your online presence.

Today, it is essential for your business to have a strong online presence. Whether it is a website, a social media page, an ecommerce platform, or a combination of all three, having an online presence will help your business to reap rich rewards. Even if you’re not running your business online, your customers and prospects expect to find you online. If they can’t, you’d lose out on the opportunity to get the word out about your business and increase your customer base.

Why Building a Strong Online Presence is Crucial?

More and more people are turning to the internet to get information on a business or make a purchase with them. The best thing about the internet is the possibility for all businesses to develop their own website for minimal startup costs, making a distant business dream an attainable reality. Today, your online presence is comparable to your typical ‘brick and mortar’ storefront of the past. This makes it crucial to have a solid web presence, starting with your website, to attract and retain customers.

Strategies to Improve Your Online Presence

If you already have presence online but are struggling to get the word about your business out there, then you may want to try the following website strategies to improve your online presence.

Create a Professional Website

This is most essential when trying to improve your online presence.

When building a strong online presence, the first step should be designing a website that highlights your quality and professionalism. Today, there are tools that make it easy to create a great looking website. These tools require no design or coding knowledge and provide you with a wide range of templates and design tools to choose from.

While you can use the available tools to build a user-friendly, well-designed website, you will have to keep the four building blocks of a great website in mind to ensure that your website looks great. Following are those four building blocks:

Visuals

As the adage goes, “The first impression is the last impression”. People who visit your website make a judgment on your business within the first few seconds of arriving at your website. Some of the things that impact the impression include colors, images, and even spelling and grammar mistakes. By paying careful attention to visuals, put your best foot forward to imprint a great response. If you need assistance in the design process, there several excellent tutorials online. However, taking help from a professional is recommended.

Responsive Design

Compared to the 42% using it on their desktop, the internet is accessed via a smart phone by 51% of the connected population. This number is expected to increase in the coming years. Considering this, it is important to ensure that your website is responsive on smart phones and other mobile devices. Consumers almost immediately leave a site that is not ‘user friendly’, resulting in loss of leads and potential sales for the business. So, ensure that your site is responsive wherever it may be accessed: smart phones, tablets, desktops etc.

Clear Communication

Typically, a visitor will stay on your page for fifteen seconds before they navigate to another site. This makes it crucial to have a site that instantly captures the attention of a visitor. This also helps keep the visitor longer on your site. If you engulf them in irrelevant images and flowery phrasing, your visitors won’t take long to leave your site. Make sure you clearly communicate value through your text and images as this will help you to increase conversions.

Content

Whether it is text, images, audio or video, the content on your site should be engaging. It should resonate with the visitor, spark an interest that will get you repeat business, and establish your site as an authority in your niche with whom customers would want to business. There are two types of content that you should strive for: fresh and evergreen.

Fresh content is the new content that you create and post to your site. The evergreen content is the content that is usually informative and always remains fresh—it educates new site visitors and is a useful resource that repeat visitors can refer to.

Start Blogging

While many people have a visually appealing website, it is one without an active blog. This is a mistake you cannot afford to make today. If you inform people about your business, what services you offer and who you can help, they are more likely to return your site for more of the same. A great way to provide visitors with the above information is blogging. The more you blog, the more people who about your business and this increase their trust in your business, establishing you as an authority in your niche and helping you sell more of your products and/or services.

Increase your Google PageRank

Building the aesthetics, responsiveness and content of your website is great, but if customers can’t find you online, all those efforts will be nothing but a waste of time and money. Google ranks pages on a scale of 1-10, with 1 being the worst and 10 being the best. It does this with the help of an ‘algorithm’—an engine that measures the quality of your site.

The engine is called ‘PageRank’. There are ways to increase your PageRank including having other sites link back to you and getting a professional to optimize your site for search engines. The higher your website ranks on google, the more popular people will perceive it to be. This can only be good for your business.

Want to know more about how you can improve your online presence? Then get in touch with us today!

Contact Us

Percento is a Professional IT Consulting, Implementation and Management firm.  To find out how we can help your organization, please contact one of our friendly sales representatives for a review of your system and a comprehensive (No Obligation) proposal of services. Call today toll-free at 800.614-7886 [Austin | Houston | League City  | The Woodlands | Dallas | San Antonio] or email us at sales@percentotech.com.

How Big Data Is Changing Business

Big Data - PercentoFrom sole proprietorship to Fortune-500 companies, big data is having an impact on almost every business today. So, how is big data changing the business landscape?

One of the hottest topics in the business world today, big data is changing how businesses innovate and operate. According to estimates, over two quintillion bytes of data are created each day, and this number is only going to increase in the future.

As businesses become more and more connected with the global population, owners and executives are working out ways to use, store and improve the big data they receive from customers and their own employees. Big data doesn’t just refer to the data sets that need to be sorted through data processing methods, it also refers to the concept of extracting and analyzing information gathered to better predict specific trends and behaviors in consumers.

The Changes Big Data is Bringing to Business

No one can deny that big data is changing how businesses operate and plan for the future ahead. Over the past few years, big data technologies have changed how businesses operate in more than one way. So, what are the changes that big data is bringing to business?

Let’s find out.

Improved Business Intelligence

A set of data tools, business intelligence or BI helps to analyze a business better. BI and big data go hand in hand. BI was rather limited before big data came to the fore. Since big data, business intelligence has increased in potential. Since they can take the company to the next level, more and more organizations are hiring BI experts today. Any business that generates data can utilize business intelligence and most businesses today generate at least some data. This means that all businesses today stand to benefit from BI, all thanks to big data.

More Targeted Marketing

An abundance of data means that businesses can create highly targeted marketing campaigns for their consumers and can better anticipate their needs. An example of this is Taco Bell—the American fast food chain, whose target audience is teenagers and young adults. Recently, they created a number of marketing campaigns that have rebranded the brand from how it was previously known to a satisfying late-night snack destination.

Using their unique social media platform, they have converted their big data into marketing campaigns that continue to draw in and expand their customer base. The flip side of things is that businesses using big data pertaining to customers to create more targeted marketing campaigns must secure how they store and hold the detailed customer data.

With their new brick and mortar bookstores, Amazon—the ecommerce giant, has already exemplified this. The company has implemented a system that prevents customers from logging into or accessing their personal accounts from their registers when making payments. Instead, the customers use their smart phones to log into their account. This ensures that none of personal information is stored in the registers of Amazon.

Better Identification of Trends

Companies can predict where things are headed, how demand for their products or services will change over time, and what will cause that change, by identifying and tracking behaviors and patterns. Not so long ago, the identification and analysis of trends and patterns was based on ‘gut feeling’. However, big data has eliminated any need for guesswork.

Improved Operations

Generally, big data is used to analyze the habits of consumers. However, some businesses are using the data from their employees to improve internal operations and the overall efficiency of the company. In the past, the forefront of productivity and business growth were IT departments and everything went through them. Today, there are separate departments that handle the influx of data. This in turn has helped elevate data to a higher priority level.

An example of how businesses today are using big data to their benefit is companies deploying sensors on their delivery trucks to track the time it takes to deliver and to better optimize routes. Additionally, some companies are using big data to monitor the employees’ tones, stress levels, and how they move around the company to not only improve their working conditions, but also refine the hiring process and narrow down potential candidates.

Customer Responsive Products

Big data can help businesses to make customer responsive products. Big data makes it possible to focus product design on fulfilling needs of customers like never before. Rather than relying on customers to inform you about what they are looking for in a product, you can predict what they seek in a product by using data analysis.

You can get the information through the buying habits of customers or via surveys related to customer preferences. In fact, you can create a decent picture of what a future product should look like by using use case scenarios.

Proactive Customer Service

Customer service can and will be turned upside down by big data. Before the customers even make it known, businesses can know exactly what their customers need. This kind of proactive customer service will help businesses differentiate themselves based on superior customer service.

With real time big data analysis of the customers’ accounts, businesses can easily identify or predict any issues that customers may need help with. In turn, an automated message will be sent to the customer, asking them if the identified problem was the issue they’re facing and then if the customers want, the business can provide them the required support. This can only be good for business.

In addition to the above, there are many other ways big data is changing business. To know about them get in touch with us today!

Contact Us

Percento is a Professional IT Consulting, Implementation and Management firm.  To find out how we can help your organization, please contact one of our friendly sales representatives for a review of your system and a comprehensive (No Obligation) proposal of services. Call today toll-free at 800.614-7886 [Austin | Houston | League City  | The Woodlands | Dallas | San Antonio] or email us at sales@percentotech.com.

Creative Ways to Boost Your Social Media Strategy

Social Media StrategySocial media is home to over 2.5 billion people and that number is continually increasing. Engaging your audience on social media is a great way to build a community of fans for your brand. Here are some creative ways to boost your social media strategy.

There are seven billion people in the world and almost half of them have access to the internet. And, where is the internet population most active? It is most active on social media. There are over 2.5 billion users on social networking sites and this presents businesses with a massive opportunity to increase their reach, promote their brand and generate more revenue.

But, simply having presence on social media isn’t enough to get more people to hit the like button on your page or tweet about your business. Instead, you need a solid social media strategy that helps you to engage your audience on social media pages. Increasing the engagement of your audience on social media is something you should strive for as this indicates that prospects like you, and when they do, it becomes easier to convert them into customers.

Remember, an engaged following equals an audience who know, like, and trust you. And that, at its core, is how successful businesses help fuel sales. But, what is social media engagement and how do you boost it for your business? This is what we discuss next.

What is Social Media Engagement and How to Boost It

Most businesses struggle to engage their audience on social media simply because they have the wrong idea of what social media engagement means. Contrary to popular belief, social media engagement isn’t about interacting with a single customer on social media, it is about building a relationship with all your customers over a long period of time.

Think about the people you’ve met in real life.Who would you rather trust: someone you’ve known for months or years or someone you met only yesterday or last week? In most cases, it would be the former.

Social media works in the same way. Social media is where people come to connect, share and associate with each other and they feel more comfortable connecting to and sharing with those they interact with on social networks once they build a level of trust with ‘others’, which takes time. So, to have a more engaged audience on social media, you need to invest time and effort into building a relationship with audience on social media. So, how can increase the engagement of your audience on social media? Following are some creative ways to do that:

Complete Your Social Media Profiles

You’d think this wouldn’t make the list but it has and it is at the top of the ladder. It’s simple: if your social media profiles aren’t complete, you’d have a hard time engaging your audience on social networks. With each social network, you have a new opportunity to show off your personality and accomplishments. However, you can only do that when your social media profiles are complete. Following are the different social networks and what is required to ‘complete’ your profile on them:

Facebook

Often, businesses forget about the ‘About’ section on Facebook when completing their profile. This is an importance section to complete as it provides visitors with information about what you do, who you are, and other ‘worthy’ information about you that creates an interest in your business.

Twitter

Since Twitter gives you only 160 characters to introduce yourself, you need to ensure that you create a short and sweet bio on Twitter that expresses the essence of you. Make the most out of those 160 characters by including live links in your bio. This will allow you to create relevant hashtags that link to your website or blog.

LinkedIn

The social network for professionals, LinkedIn has several sections to fill including qualifications, skills, experience, accomplishments and even awards. So, make the most of this space and create information that showcases to people that there is value in doing business with you.

Initiate Conversation with Your Social Media Audience

Initiating a conversation is one of the fastest ways to engage your audience on social media. For example, you can go live on ‘Facebook’ with a Q & A session and a few minutes before you do, inform your audience about it. This will create interest in the mind of your audience and they will prepare a set of questions to ask you so they can have a ‘face to face’ conversation with you.

They will ask you questions in the comments section, you answer them by mentioning their name, which will make your audience feel important. Doing this a couple of times a month will help you to build a relationship with your audience and win their trust. Eventually, they will become your greatest advocates on social media, which will help your business growth.

Mention Your ‘Biggest Fans’ in Posts/Tweets

Social networking sites such as Facebook and Twitter give you the option of tagging people in posts/tweets. Business generally do this with ‘@’ followed by the name of the person they’d like to tag in the posts. These are the people who follow a business on all your social media pages, and promote it whenever they get the opportunity.

Mentioning them in posts/tweets makes them feel and important and they’re even more motivated to let others know about your business and social media pages. This gets your more social media followers, providing with a bigger audience to generate leads from.

There are many other ways to engage your audience on social media and boost your social media strategy. Contact us today to find out about them.

Contact Us

Percento is a Professional IT Consulting, Implementation and Management firm.  To find out how we can help your organization, please contact one of our friendly sales representatives for a review of your system and a comprehensive (No Obligation) proposal of services. Call today toll-free at 800.614-7886 [Austin | Houston | League City  | The Woodlands | Dallas | San Antonio] or email us at sales@percentotech.com.

5 Things to Consider When Selecting a Website Theme

Website ThemeFor most beginners, selecting a theme for their website is an overwhelming task. If you’re one of them then you need to know this: A theme is simply your website’s outfit. For this reason, you must choose a website theme that styles your images, pages and blog posts in a way that make them look good and easy on the eyes. Here are 5 things to consider when selecting a website theme!

Most people find it difficult to pick a website theme that fits the content of their site as they are literally thousands of themes to choose from, which can be overwhelming. Often, the problem stems from not knowing what the theme is for.  The basic purpose of a theme is styling your content by applying fonts, color and layout to transform it into something that captures attention and encourages visitors to stay on your website.

Since it helps to style your website content, keep it responsive across devices and load it in the blink of an eye, choosing the right theme for your website is crucial. However, with so many available options, choosing a website them can be a daunting task to say the least. Before you go shopping for a theme or invest money into one, find out how you can select the perfect website theme.

So, how can you choose the right website theme? To pick the perfect website them, following are 5 things to consider when selecting a website theme.

Simplicity

The first step in choosing the right website theme is embracing or striving for simplicity. While a website design service can provide you with a lot of flashy animations, complex layouts and a range of colors, you should simply look for a theme with a design layout that helps you support your objective. Your website needs to look good but you should not compromise simplicity and usability for an aesthetically pleasing website.

Contrary to popular belief, a good theme does not refer to a theme that looks good rather it refers to a theme that attracts subscribers or gets new business. Complicated themes take the user away from the desired call-to-action (CTA), and are a nuisance to navigate on smart phone or other mobile devices. So, make sure the theme you pick is easy to navigate, has an uncomplicated design and provides users with exactly what they’re looking for. Here, simple is brilliant!

Readability

A good website theme ensures high readability. To ensure high readability, choose a theme with a font that is consistent and easy on the eyes. Paragraphs are part of every website that has some content. Paragraphs are important whether they are written blocks of text spanning an entire page or just 1-sentence long. However, writing illegible blocks of text is a No-no.

If you desire well-structured paragraphs on your site, then ensure they’re formatted well. The style, spacing and position of typography is what generates this formatting.  Also, website designers and developers recommend using a theme that allows plenty of whitespace.

Desktop and Mobile Optimization

It is important for you to choose a website theme that is optimized for both desktop and mobile viewing.  Today, more than a billion people use their mobile phones to search the internet for the information and/or the products/services they need. And, this makes it essential to have a mobile-friendly website. Before choosing a theme, double check to ensure that it’s optimized for both desktop and mobile viewing.

If that isn’t already the case, optimizing website for mobile browsers will become essential in the coming future as all predictions and recommendations point towards it.No extensive analysis is required to comprehend the importance of doing this.

Instead, there are examples of this in our everyday life. Honestly, all it takes to realize the importance of optimizing website for mobile viewing or browsing is paying closer attention to the devices people commonly use in their daily communication, public places and transport.

Browser Compatibility

It is extremely important for you to choose a browse that is compatible with all browsers. Regardless of the browser it is accessed on, your website needs to be fully responsive as this will as this will ensure a good user experience and even help to increase your search engine rankings, along with many other benefits. Your theme will be of no good if it works perfectly on one browser but seems crooked on another. You can check the theme on different browsers by running some basic tests.

In addition to browser compatibility, ensure that the website them you choose is SEO-friendly. SEO-friendly themes will help you to get found online. For most beginners, diving into a code of a theme and then analyzing its SEO friendliness can be a real challenge.If you’re among them, then we would recommend that you take help from professional developers or design teams to fine a theme that is SEO-friendly and helps you get found online.

Plugins

It is important for you to ensure that the website theme you choose supports all major plugins. In fact, it is one of the most important steps in choosing the right website theme. Additionally, it allows you to have control over your website. In case you have a WordPress website, make sure to choose a theme that supports plugins such as WordPress SEO by Yoast and W3 Total Cache. This is in your own best interest.

There you have it—the 5 things to consider when selecting a website theme. In addition to the above, you can reach out to the experts such as us to choose the right theme for your website.

Contact Us

Percento is a Professional IT Consulting, Implementation and Management firm.  To find out how we can help your organization, please contact one of our friendly sales representatives for a review of your system and a comprehensive (No Obligation) proposal of services. Call today toll-free at 800.614-7886 [Austin | Houston | League City  | The Woodlands | Dallas | San Antonio] or email us at sales@percentotech.com.

Samsung’s Foldable Display Business Is Coming

Foldable PhoneOver the years, Samsung—the South Korean Multinational electronics and tech company, has produced many aesthetically pleasing and functionally brilliant electronic items including a wide range of eye-catching smart phones. In fact, Samsung’s smart phones have been the main competitor to the iPhone in the past decade or so. Now, the company is hoping to slash iPhone’s market share with unique Smartphone offerings such as the rumored foldable Galaxy X. Here’s more about Samsung’s foldable phone display business!

Foldable phones are not a thing of the future, they are already here. And, the company that will be registering its name in history as the first to launch a foldable smartphone is Samsung.

Throughout 2017, rumors were flying around that Samsung was going to launch a foldable Galaxy X soon but there was nothing substantial backing the rumor until January 31 when Samsung unveiled its plans to manufacture foldable screens.  On January 31, Samsung announced in a public meeting with investors that it will be launching the foldable Galaxy X in 2018. The South Korean multinational company is aiming to differentiate itself from the competition by introducing cutting-edge products such as the foldable OLED smartphones.

According to some sources, the actual release date for the foldable Galaxy X may be somewhere at the end of your year, with December being the most likely month for the it.

How the Foldable Smartphones Came About

Contrary to popular belief, the concept of foldable phones is nothing new. In fact, it was Samsung itself that gave the world a prototype of this cutting-edge technology. This was in 2011 when Samsung created a foldable phone prototype that looked kind of awkward but worked quite well to the surprise of many people out there. Even after a hundred thousand folds, the device remained intact, and its brightness at the center, dropped by just 6%.

While the product didn’t go up for sale that year, the South Korean electronics company released a concept video showcasing a transparent and fully bendable device capable of transitioning from a phone-sized screen to a tablet-sized one. This made clear the ambitions of Samsung for the technology.

What Samsung’s Hopes to Gain from Its Foldable Display Business

According to a statement released by Samsung, the foldable display business of the company that includes the foldable OLED displays will help drive its growth in 2018. Samsung is hoping that its foldable technology/products will help distinguish the company from its competitors. The foldable business is part of Samsung’s efforts to grow revenue rapidly, which includes the sale of the Bixby voice assistant technology.

With many patents being filed by different smart phone manufacturers including Samsung, Microsoft, and LG, phones unfolding into seamless full-screen tablets have been on the agenda since long. However, the lack of folding displays has prevented this from becoming a reality. Samsung hopes to launch the foldable phone sometime this year, but it will only put the phone up for sale once it has ‘overcome’ the problems with this product.

Starting as a concept in 2011, Samsung’s foldable displays might finally see the day of light in 2018. However, only time will reveal what the launch of these displays means for Samsung.

What We Know About the Foldable Galaxy X So Far

A lot has been said and written about the foldable Galaxy X that Samsung hopes to release sometime this year. However, no one is 100% sure about the phone’s features. Nonetheless, there are many rumored features of the phone and we will list the most interesting ones here.

A Splittable Display

It has been rumored that the foldable Galaxy X will give users the option of a bigger display. Additionally, some people are suggesting that the device would either open and close horizontally like a notepad or inward like a book. It is expected that the maximum screen size of this foldable smart phone would be comparable to that of a tablet.

However, the most interesting thing about the foldable phone is the potential ability to split the display into separate panels that show one big picture or two entirely different things. This ability is evident in other products of Samsung such as the ultrawide 48-inch computer monitor.

Built-in Screen Protector

Depending on its outside layer material, the foldable Galaxy X could serve as its own screen protector. However, if the device fell facedown then it might not provide much resistance, causing a substantial financial loss to the device’s owner.

It Will Make the Edge Panel Obsolete

The foldable Galaxy X is rumored will have curved edges and a foldable screen, which means that it won’t have the signature curved-display design and corresponding panel software typically seen in Samsung’s products. This may be the beginning of the end of the edge panel. Hosting shortcuts to apps and other easy-access functions, the edge panel of Samsung is essentially a second screen.

However, you cannot access the panel and the main screen at the same time, which is a limitation to ponder. With the foldable phone, users will be able to host more apps on the main screen and improve their ability to multitask among apps.

It Will Be More Expensive Than Other Smartphones

While it isn’t 100% certain, the foldable phone of Samsung is likely to more expensive than other smartphones in the market and this is understandable as foldable displays as the most innovative thing in the smartphone world to date.

Samsung’s foldable display business is coming and the company hopes that this will take it to new heights. However, only time will reveal what really happens. For now, you can get in touch with us to get more information on the foldable Galaxy X or find out about other similar technology in the market.

Contact Us

Percento is a Professional IT Consulting, Implementation and Management firm.  To find out how we can help your organization, please contact one of our friendly sales representatives for a review of your system and a comprehensive (No Obligation) proposal of services. Call today toll-free at 800.614-7886 [Austin | Houston | League City  | The Woodlands | Dallas | San Antonio] or email us at sales@percentotech.com.

Understanding PPC automation and How Technology is Aiding It

PPC Pay Per ClickThanks to automation, Pay-Per-Click (PPC) marketing is undergoing drastic changes today. PPC specialists are using automation to free themselves from mundane tasks of setting it up to focus on higher-value activities. Here is about PPC automation and how technology is aiding it!

Today, automation and advancements in technology are helping search marketing to become more effective for businesses and less tiresome for those carrying it out. To help improve their performance, advertising services such as Facebook Ads and Google AdWords have provided advertisers with several automation tools in the past few years.

Over the past couple of years, there has been a surge in the number of networks requiring management. Additionally, using these platforms is becoming more complicated each day. In such times, search engine marketers need automation or they will find it extremely difficult to focus on things really valued by clients in an agency.

However, by enabling automation, agencies can lower the pressure on PPC account managers—allowing them to manage their accounts efficiently and free-up time for higher-value activities that cannot be performed by machines yet. To provide you with some inspiration to move to automation, here are some of the ways PPC automation can help you and your clients.

Automated Bid Management

A time-consuming activity, managing your bids manually can make it virtually impossible for you to supervise across larger accounts. For this reason, employing a machine to manage your bids is a more logical and profitable way to manage bids. When it comes to automated bid management, you have a few different options available to you—with some methods being more advanced than the others.

The most basic way you can use automation for managing your bids today are using advertising platforms such as Google AdWords at the keyword, ad group, or campaign level. As part of Google’s smart bidding service, a set of conversion-based bid strategies use avant-garde machine learning to modify bids based on a plethora of real-time signals including language, device, operating system, remarketing list and time of day. The interface includes the following smart bidding strategies.

Target CPA Bidding

With this bidding strategy, you can set bids for unlimited conversions at a predetermined target cost per acquisition (CPA).

Target ROAS

Based on ROAS or target return-on-ad-spend, this bidding strategy targets more revenue or conversion value.

Enhanced CPC

This bidding strategy automatically increases your maximum CPC bid by searching ad auctions most likely to result in conversions.

Max Conversions

This bidding strategy finds an optimal CPC bid automatically by leveraging historical data and appraising contextual signals.

While the aforementioned- strategies are a good option for standard AdWords users, they don’t have the customization and control offered by automation methods such as AdWords scripts. By allowing you to interact with external data and automate common procedures, AdWords scripts help save a lot of your valuable time. A few free scripts are available to you to change bids automatically. In fact, some agencies are saving their PPC account managers a lot of time by creating scripts that automatically alter bids for each product group based on a target return on investment (ROI) figure.

The Impact of Automation on Pay-per-click Campaigns

Every PPC specialist has been talking about automation ever since ad networks Facebook Ads and Google AdWords introduced their rules for automation. Thanks to automation, many mundane tasks such as modifying bids, scheduling ads, or halting low performing campaigns can now be carried out automatically. This is the reason more and more PPC specialists are seeing automation as an inherent part of their work life.

By automating mundane tasks, PPC experts have allowed themselves to focus on higher-value activities. This in turn has benefited their agency as well their clients. PPC automation is still in its infancy and is far from being perfect. Only through trial and error are search marketing agencies able to find which tasks to automate and which ones to handle manually. The PPC world is still getting used to automation and they are many important tasks that PPC experts need to perform manually.

However, improvements in artificial intelligence and the advent of technologies such as big data and machine learning have the potential to change both automation and the search marketing field. To benefit from the advancements in technology and automation, PPC experts must keep themselves aware of the latest developments in machine learning, artificial intelligence and automation in addition to what’s transpiring in their area of expertise.

The Purposes PPC Automation Can Serve

PPC automation can help PPC experts and agencies to save both time and money. Following are some of the things PPC automation can be used for:

Reporting

PPC automation can be used to automate reporting including reporting on key performance indicators (KPIs), and metrics.

Alerts

PPC automation can be set up for low-performing keyword, ad groups and campaigns.

Repetitive Tasks

This is something we have already touched on. With PPC automation, agencies can automate the mundane or repetitive tasks—saving valuable time and effort.

Advanced Optimizations

PPC automation allows PPC specialists to halt performing campaigns and optimize for custom metrics

There are many ways of automating Pay-Per-Click (PPC) marketing to achieve the above purposes including AdWords scripts, AdWords API, and enterprise cross-channel bid platforms. Some of these methods have been discussed above.

Final Word!

PPC automation is changing not just search engine marketing, but also the digital landscape. There are many potential benefits of making the switch to PPC automation and some of them have been mentioned above. If you want to know more about how to transition to automated Pay-per-click marketing or how PPC automation can help you, then get in touch with us today!

Contact Us

Percento is a Professional IT Consulting, Implementation and Management firm.  To find out how we can help your organization, please contact one of our friendly sales representatives for a review of your system and a comprehensive (No Obligation) proposal of services. Call today toll-free at 800.614-7886 [Austin | Houston | League City  | The Woodlands | Dallas | San Antonio] or email us at sales@percentotech.com.

10 Great Gifts to Give Your Tech-Obsessed BAE This Valentine’s Day

Valentine's Day TechnologyValentine’s Day is here—it’s a day to renew vows and dwell on all the wonderful years you’ve spent with your one, true love. But, it is also a day to exhibit your love and affection for your bae, which generally means bestowing them with gifts. Flower bouquets, and expensive chocolates, watches or handbags are some safe choices as Valentine’s day gifts, but if your bae has even the slightest interest in tech, then here are some great tech-gifts to give this valentine!

It’s Valentine’s Day again—the day on the calendar couples or lovers look forward to the most. But, the days leading up to V-day can be frantic for most people as they need to find a special gift for the special person in their life. Box of chocolates, stuffed toy, flower bouquet or handbags for women and watches, ties or wallet for men are safe choices that most people pick as valentine gifts. But, it wouldn’t hurt do things a bit differently this year.

Regardless of gender, tech gadgets are something most people love. Gadgets make our lives convenient, are stylish to carry and last longer than Valentine gifts such as chocolates or flower bouquets. While tech gadgets make great Valentine’s Day gifts, you should gift a gadget to your bae that adds value to their life. Here are 10 great gifts to give your tech-obsessed bae this Valentine’s Day.

Tile Mate Key and Phone Finder

Is your bae forgetful? If yes, then the Tile Mate Key and Phone Finder is the perfect gift to give your lover this Valentine’s Day. A high-tech tracker, Tile Mate Key and Phone Finder connects to a smartphone via Bluetooth and can be attached to any wallet or keychain, helping you find misplaced wallets or keys.

Solo3 Wireless Headphones

Wireless headphones that you can use at the gym, in the office, or on the go, Solo3 wireless headphones are both functional and stylish, making them a great Valentine’s Day gift. The headphones have integrated controls that allow you to control music and take calls. Additionally, they come with a batter life of up to forty hours. The headphones are available in nine different colors so you are sure to find Solo3 wireless headphones in a color preferred by your bae.

Philips Norelco Beard Trimmer Series 7200

If you like your man with a trimmed beard, then this may be the perfect gift to give him this Valentine’s Day. Properly trimmed beards can look great on anyone and well-groomed beards require a great beard trimmer. Featuring a built-in vacuum that suck up hairs mowed by the trimmer, the Phillips Norelco beard trimmer ensure a well-trimmed beard without leaving any hair on the sink.

Skagen’s Mini Hald Hybrid Smartwatch

A beautifully designed smartwatch, the Mini Hald hybrid watch from Skagen has a sleek appearance and looks like a regular watch, but it is much more than that. After you connect the watch with your smartphone using the Skagen app, the watch will send you notifications whenever you receive a call, email or text. So, if you don’t want your bae to be glued to their mobile screen all the time, then this is a great gift to give them this Valentine’s Day.

VirZOOM Virtual Reality Exercise Bike and Games

This is the perfect gift to give people who love to exercise and play video games. A stationary bike, the VirZOOM Virtual Reality comes with a virtual reality headset that immerses users in different game environments as they bike, which makes exercising more entertaining and engaging than ever before.

Fizzics Waytap Beer Dispenser

If your bae loves a cold glass of beer, then Fizzics Waytap Beer Dispenser can turn a bottle or can into draught beer within minutes to provide your significant other with beer on tap in the comfort of their own home.

Fujifilm Instax Share smartphone printer

Instagram posts are fun, but they lack the aura of physical photos. If you use a smartphone to snap the memorable moments in your life, then the Fujifilm Instax Share smartphone printer will ensure that you have physical copy of it to hold on for life. Snap a picture with your smart phone, connect the Instax printer to it via the app and start making copies.

Google Home Mini

You can make the life of your bae more convenient by gifting them the Google Home Mini this Valentine’s day. Small in size but mighty in function, Google Home Mini can answer almost anything you ask it. Additionally, it can control certain smart home devices, set reminders, manage your calendar and stream music. In short, the Google Home Mini is one of the best gifts to give anyone this Valentine’s Day.

Lechal Smart Navigation and Fitness Tracking

If your bae is a techie who loves being outdoors, then this is a great gift to give them this Valentine’s Day. Insoles that turn regular shoes into smart shoes, Lechal Smart Navigation and Fitness Trackers connect to an app to track steps, calories burnt and a lot more. A great thing about these smart insoles is that they can last up to fifteen days on a single charge

Bluesmart One

This is the perfect gift to give someone who is always on the go. A smart suitcase, Bluesmart One comes with built-in GPS tracking, charging capabilities and a scale.

Valentine’s Day is a great time to exhibit your love and affection for that special someone in your life. Giving your bae or significant other any of the aforementioned-gifts is a great way to do that. Connect touch with us today for more tech-gift ideas!

Contact Us

Percento is a Professional IT Consulting, Implementation and Management firm.  To find out how we can help your organization, please contact one of our friendly sales representatives for a review of your system and a comprehensive (No Obligation) proposal of services. Call today toll-free at 800.614-7886 [Austin | Houston | League City  | The Woodlands | Dallas | San Antonio] or email us at sales@percentotech.com.

5 Healthcare Technology Trends to Watch Out for in 2018

Healthcare Trends 2018Every day, new technology is being adopted by healthcare organizations. Instrumental in shaping the healthcare industry as we know today, technology has completely changed how things are done in the healthcare sector including giving more control to consumers/patients. New technological developments in the healthcare sector are expected this year as well. Here are 5 healthcare technology trends to watch out for in 2018

As more and more organizations in the healthcare sector adopt technology, many new trends are emerging that will help reshape the care being provided to patients. The trends are enabled by automation and artificial intelligence and have the potential to change healthcare as we know it today. Here are 5 healthcare technology trends to watch out for in 2018.

1.     Increased Use of Cloud Computing

For both patients and doctors, cloud technology is making healthcare and patient information more accessible. Without much waiting, patients can access their test results on the cloud from the comfort of their home. It is predicted that in 2018, mobile devices will be used for more than half of the interactions with healthcare facilities and experts in some developed countries.

Today, more and more tech-savvy doctors are using medical apps to frequently check up on drug and patient care information. Paper records of the patient are fast becoming a thing of the past. To get round the clock access to the medical records and test results of patients, many hospitals and clinicians are storing the records of the patient over the cloud. Moreover, they are investing time and money into data security to comply to the laws of patient privacy and this trend is likely grow in 2018.

2.     Telehealth

Already a popular medicine field, telehealth is likely to expand and reach many new healthcare areas in 2018. To put it simply, telehealth is the means for delivering and supporting health education and enhancing public health via telecommunications technology. You have experienced telehealth if have sent and received emails from a GP or other healthcare specialist online.

Today, telehealth includes apps for tracking food intake or exercise, portals for seeing test results, and text reminders that notify you about appointments. Telehealth is expected to expand in 2018 and reach those in rural or remote areas where accessing healthcare facilities and providers can be a challenge. Since it allows doctors to track their patients from miles away, the use of telehealth to wirelessly transfer healthcare information will increase during the year.

Since mobile devices are technology best enabling telehealth, you should be ready for more mobile apps that connect patients with healthcare providers to be developed in 2018.

3.     Wearables that Track and Analyze Health

Wearable tech such as fit bits, activity trackers, and smartwatches etc. is helping many people today to optimize their health and lifestyle. With the help of these devices, people can set fitness goals, track them and ultimately accomplish them. To encourage today’s consumer to move towards a healthies lifestyle, healthcare technology such as wearable tech is creating a gamification environment.

Using the wearables tech, people are counting steps and calories to set up their health goals. As technology has become more accessible and advanced, wearables that monitor and track health are becoming common. Thanks to this seamless physical and digital integration, consumers today can take control of their well-being beyond clinical requirements. Today, the quality of life for today’s consumers has enhanced thanks to tech such as health wearables and this technology is expected to reshape how manage their health on a daily basis in the future.

4.     Artificial Intelligence and Internet of Things Will Assume a Key Role

The field of Internet of Things and Artificial intelligence may experience significant investments from healthcare providers in 2018. Healthcare technology is expected to experience significant advancements in 2018—which will affect the healthcare workforce and make the use of technology in the sector crucial. In addition to being useful in making clinical insights more accurate, the use of artificial intelligence and Internet of things in the healthcare sector will minimize manual redundancy and lower errors as the world transitions to quality healthcare.

5.     Chat Bots

Generally, when people hear the word ‘chat bots’, they immediately start to think of intelligent personal assistants such as Amazon’s Alexa ore Apple’s Siri. Chat bots in healthcare are not much different from them. Powered by artificial intelligence or commands, traditional chat bots—known as command-based chat bots, execute simple tasks such as telling you about the weather when asked.

On the other hand, bots powered by artificial intelligence are more complicated. To learn and connect with humans, these bots use data and algorithms. In the healthcare sector, these bots can act as a middleman between healthcare practitioners and patients. Let’s say you’re suffering from a viral infection, but are confused about visiting the doctor’s office at the time. An artificial intelligence bot will respond to your questions regarding your illness and then either schedule an appointment for you or link you to a real healthcare practitioner if required.

Think of artificial intelligence bots as your own personal medical assistants that can help you to keep track of your health. By scheduling your doctor appointments, informing you about the time to take your medicines, tracking your well-being and alerting a healthcare practitioner if required, AI bots can help you maintain optimal health.

The five healthcare technology trends mentioned above are the trends to watch out for in 2018 as they have the potential to completely reshape the healthcare industry including changing how care is provided to patients and how patient information is stored and transmitted. Get in touch with us to find out more trends that are changing the healthcare sector.

Contact Us

Percento is a Professional IT Consulting, Implementation and Management firm.  To find out how we can help your organization, please contact one of our friendly sales representatives for a review of your system and a comprehensive (No Obligation) proposal of services. Call today toll-free at 800.614-7886 [Austin | Houston | The Woodlands | Dallas | San Antonio] or email us at sales@percentotech.com.

Self-Driving BMW You Can Take Around CES

Self driving BMW Lyft—an on-demand transportation company based in San Francisco, has partnered with the global automotive parts technology company Aptiv, to take people around Las Vegas in a self-driving BMW 5 Series during CES 2018. The rides will be completely driverless and the cars will travel to twenty preprogrammed destinations. Here is more on it!

Though Aptiv—formerly known as Delphi, has previously given rides in its self-driving cars, the CES 2018 will be the first time the rides aren’t contained in one specific drive loop. During CES 2018, the rides in the driverless cars will be to twenty different destinations in Las Vegas. People visiting the CES 2018 will be able to request for a ride in one of the self-driving BMW 5 Series cars from the Las Vegas Convention Center to the twenty preprogrammed destinations using the Lyft app.

To avail the ride, you will have to go through an exhibit that talks about the benefits of self-driving cars. However, this is a small price to pay for a ride that you may get to experience only once in your lifetime. While self-driving cars have been on exhibit at the event for a few years now, CES 2018 is the first time ever that attendees will be offered rides in these cars.

A Once in a Lifetime Experience

How many times have you been driven around town by a driverless car? Unless you’re employed by a company that manufactures driverless cars, the answer is likely to be zero. However, CES 2018 offers people an opportunity to avail the once in a lifetime experience of riding in a self-driving car. Aptiv and Lyft has joined hands to offer rides around Las Vegas in driverless cars during CES 2018.

Though they the rides will be self-driven, there will be a safety driver behind the wheel in case the car is faced with a situation it does not have the ability to handle. Additionally, the cars have been preprogrammed to travel to only twenty destinations around Vegas. Nonetheless, this is a significant new development as generally companies at CES exhibit their self-driving cars in closed parking lots and completely control the experience in them.

Aptiv and Lyft have taken a big risk by offering people attending CES 2018 rides in their driverless cars. However, it is also a bold step that could completely change how people travel in the future. During the CES 2018 held between January 9 and 12, passengers for the rides will be picked up from the Gold Lot at the Las Vegas Convention Center.

A fleet of 8 BMW 5 Series sedans equipped with Aptiv’s automated driving technology will conduct the rides. Passengers will need to attend a brief lecture about the benefits of automated driving before they’re allowed to ride in a driverless BMW 5 series. In addition to a driver behind the wheel, the BMWs will have a ‘car-host’ who will explain the car’s functions to the passengers. Aptiv believes that the above initiative taken by the company will exhibit how automated cars can benefit the lives of individuals and communities.

Things You Will Notice in the Self-driving BMW 5 Series Cars

If you attend the CES 2018 and catch of glimpse of the driverless BMW on display by Aptiv, the first thing that you will probably notice is that the car does not have any bulky cameras or LiDAR sensors. A car free of all that, Aptiv’s self-driving BMW is mysteriously smooth. Additionally, Aptiv claims that the car has more tech than what catches the eye. Better yet, the company believes the system could be scaled for production by 2019.

For over three years, Aptiv has been demonstrating its self-driving cars at the Consumer Electronics Show (CES). In 2016, the company partnered with Mobileye—a vision technology company founded in Israel and recently acquired by Intel, to exhibit its latest autonomous capabilities on a course that stretches over six miles and goes through the heart of Las Vegas. The drive included testing maneuvers such as a tunnel, congested streets with cyclists and pedestrians and highway merges.

The years the company has spent mapping Las Vegas’ intersections and streets and gathering data related to the infamous traffic congestion of the city is the reason why Aptiv, and not the other companies enabling self-driving cars, have been chosen by Lyft for the demonstration at CES 2018. Recently, the company has equipping a range of vehicles with lots of sensors and its software stack.

Aptiv’s engineering and program management VP James Ziselman has revealed that the driverless vehicles enabled by the company are equipped with twenty-one sensors including ten radars, nine lidar, and two front cameras—with one camera built for traffic recognition and other being a tri-focal i.e. a camera with three different focal points.

Since there are times when one sensor says something and the other doesn’t, all the incoming data is fused. To enable decision-making, the data passes through an algorithm and some artificial intelligence.

Self-Driving Shuttles Will Also Feature in Vegas During CES

The self-driving BMW cars by Aptiv and Lyft won’t be the only vehicles you see on the roads of Vegas during CES 2018. The city’s roads will also play host to self-driving shuttles jointly operated by Navya—a French tech company, and Kelios—a transit firm based in Boston. While they may not roam the streets of Vegas during CES, several other autonomous vehicles will be on display at the consumer electronics show this year.

It is not every day that you get to ride in a self-driving car. For this reason, riding in one of driverless BMW’s at CES 2018 is an opportunity that you just cannot afford to miss.

Contact Us

Percento is a Professional IT Consulting, Implementation and Management firm.  To find out how we can help your organization, please contact one of our friendly sales representatives for a review of your system and a comprehensive (No Obligation) proposal of services. Call today toll-free at 800.614-7886 [Austin | Houston | The Woodlands | Dallas | San Antonio] or email us at sales@percentotech.com.