Self-driving cars are what your business needs: here’s why.

A childhood fantasy of most kids in the early 90’s was flying over buildings and the standing traffic on a flying magic carpet. The famous American animated film Aladdin was the driving force behind this fantasy. Watching Aladdin fly over the streets of Agrabah made every child and even some adults want the same experience for themselves. While flying over buildings on a magic carpet is still a fantasy, your ride taking you places by itself is not fiction anymore. The advent of self-driving cars has made travelling around town in a driver-less or self driven/robotic car a reality.

What are self-driving cars?

A self-driving or robotic car is a car capable of carrying out transportation activities without requiring any human help. Self-driving cars are currently not available for commercial use and are limited to be used only as a first example or a demonstration car.

How does the self-driving car work?

A self-driving /robotic car usually consists of a GPS and navigation system as well as a range of sensors including radar, lidar etc. The car uses the navigation system to restrict its movement, the GPS to position itself, and the sensors to clarify its position.

How will self-driving cars change our lives?

Self-driving cars will change the way we travel. With the help of autonomous cars, we will be able to do the following things

  • Watch TV while we travel without having the need to concentrate on the road
  • When the cars would be able to drive by themselves, the need for parking spaces will vanish
  • The car will become an integral part of our lives, just like our home, school and workplace
  • As the cars would be able to drive themselves, the possibility of sharing/exchanging of our cars with people we know would increase

Why self-driving cars will be good for business

As already mentioned, self-driving cars will change the way we live our lives including how we do business. It is expected that self-driving cars will make doing business easier and cheaper. Travelling expenses are a major business cost. Designed to optimize braking and acceleration effectiveness, self-driving cars will improve fuel efficiency. This is turn will allow you to lower your cost of doing business. In addition to making travelling cheaper, self-driving cars will save you time.

 

By doing most or all of the driving, self-driving cars will allow you to save the time spent commuting. You can use the time saved by self-driving cars to perform an important business task or use your phone/laptop to find out ways of making your business better. McKinsey predicts that once self-driving cars go mainstream, the total time saved by commuters worldwide could be close to a billion hours each day.

 

When they finally become available for commercial use, self-driving cars are going to change how we live our lives and who knows with a few modifications to them, the cars may even end up flying by themselves, allowing millions of people to realize their childhood fantasy.

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The relevance of video for your business.

For business owners, an increasingly popular topic in the past year or so has been video marketing. The growing popularity of this form of marketing is largely due to the limitations of images and content. By using video marketing, you can reassure your prospective customers about your business and increase lead generation. Without a shadow of a doubt, video marketing is effective marketing. So what is the relevance of video for your business? Let’s take a look.

Lead generation

Today, a growing number of businesses are cashing in the benefits of video marketing including lead generation. A recent survey involving internet users validates this statement. Of all the surveyed consumers, 73% said that they would buy a good or service after watching a video of it while 96% revealed that videos played an important role in their purchasing decision.  Here’s an example of a Percento Video here geared towards …..

 

 

Shopability and a better search engine ranking

Videos add ‘shopability’ to your content and increase engagement/conversions without disrupting the buying process. Also, video content plays an important role in Google ranking businesses. By integrating video content on your web pages, you can improve your search engine indexing. Publishing product videos on YouTube, the second largest search engine in the world, can also help you to attract more traffic to your website. This clearly shows that video marketing is an effective form of marketing.

video business - engage more customers

Improve customer engagement

Videos are inherently immersive, way more than any other form of content. That’s why this medium is the go-to choice to tell your story in the most engaging manner. Today, many business owners are creating more and more quality videos to boost viewer engagement as video has provided them a powerful new way to showcase their business. Today, videos are considered as effective marketing tools for social media campaigns and SEO. Additionally, they benefit mobile commerce. This is major shift from past trends where videos were treated merely as glorified photos. In order to benefit their businesses, many forward-thinking business owners are currently using video marketing as a key marketing strategy.

Potential to reach more people

Video has become increasingly popular on the web in the last few years. According to statistics, of all the online activity today, a third is spent watching video. Moreover, it is predicted that of all consumer internet traffic in 2019, 69% will be generated by video.

Video marketing is the way to go!

As a business owner, you need to pick up on the trends of video marketing if you don’t want to miss out on reaching all those extra viewers. In the last few years, video production costs have lowered and there are so many options available which ensures that video marketing is not as expensive an option as you might think it to be. There are plenty of online tutorials available today that can help you to make the video yourself (it isn’t as scary as it sounds if you have a small amount of technical knowledge).Also, video is offered as an add-on to your existing packages by marketing and website development companies. Who you and your audience are is what determines the type of video that suits your business. Furthermore, you can create videos with varying budgets to increase your realtor lead generation.

The Percento Advantage

Video content allows you to market your business in ways that wouldn’t be possible with other forms of marketing. In simple terms, video marketing has benefits for your business that no other form of marketing can offer.

 

For information how Percento can help your company with the Information Technology needs; visit percentotech.com/contact

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Smart Building Technology.

The smart building technology you are sitting in right now has multiple systems working to provide you with the best environment. Critical systems include HVAC, lighting, security, and more. Smart building technology utilize technology to advance communication between these systems which therefore creates a more efficient and comfortable environment.

Over the past years, there have been numerous advancements in the way companies manage their environment. From automatic settings to sensors, people are getting more control and customization of their environment.  By creating a single system which controls multiple units, your business will enjoy multiple benefits. One of the most obvious benefits of this technology is that it provides a single control point for each system. There are various user-friendly products available which allow for scalable and customizable management and analytics of your systems. From a single unit to an entire campus, there will be simple control and user-friendly analytics. Users are able to control units individually or as groups, set automatic settings based on occupancy or times, and see a scalable report of real time performance data.

For facility managers, there is great value in the ability to maintain these systems from a single point. By comparing historical data and current performance, operators can see potential problems before they spiral into time consuming and expensive issues. Current technology can even adjust settings automatically in order to prevent inefficiencies. They take into account factors such as building occupancy and energy expenditures in order to have the most comprehensive solutions. Once all of the current and historical data is analyzed, the software will more effectively manage these systems. This will drive down operations costs by creating more efficient machines, streamlining maintenance, and elongating Percento Officeslifespans. The amount of emissions from these buildings will be reduces, making it more environmentally and sustainable.

Today’s smart building technology has the power to leverage current systems to produce a more controllable and customizable environment without increasing costs or energy expenditures. This increases the comfort of environments while reducing the amount of time and effort involved in managing it. We look forward to seeing what the future brings in this industry and how these systems will further their self-sufficiency.

 

For how your smart building technology can move to fiber; visit details here: percentotech.com/Fiber or call 800.614.7886.

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Active social media efforts: a good way to increase your business profits.

Want to improve your business profits? If yes then increasing your social media efforts would be a good thing to do. Today, the majority of successful businesses use some form of social media marketing to market their business. Social media can help you to grow you business regardless of what you sell and who you sell to. Not having an active social media presence is no less than a crime today. The longer you stay away from social media, the longer you’ll be void of new business/customers. Following are some of the most compelling reasons for you to use social media for your business.

Make your business known to customers

A good way to showcase your business and build your business’ reputation is through proper social media management of your business. Your potential customers will start to view your business as an authority if you regularly update them on all the social and brand happenings. Once you have defined your business objective, you can use social media to build relationship, create brand awareness, or drive new sales. At the end of the day, how well you manage your social media determines the success of marketing your business on social media platforms.

Attract visitors to your site without paying a penny

When you create a new page on your website, you want the world to see it, but begging for attention is probably something you don’t want to do. The other solution is paying to drive traffic to your new page. Now, you wouldn’t it be great if you got people to see your new website page without paying for it? This is where social-media enters the fray. When you’re looking to drive targeted traffic to your website, social media posts can help you a lot in your cause. There have been cases where a single social media post with a link to a company’s web page has won over twenty thousand visitors in just one weekend. Now doesn’t that sound like a good reason to use social media for your business?

Build a ‘fan’ base

You’ll be glad to know that simply being active on social media is enough for you to win audience for your business. People like to visit social media pages of businesses that are actively posting interesting pieces of information on their page. The information posted could be related to an upcoming event or a new product in the market. Slowly but surely, this helps the business to build a ‘fan’ base on social media.

This may surprise you but studies show that today’s customers are more likely to purchase from businesses that have active following on social networking sites such as Facebook. By being active and constantly posting on your social media page, you will be able to develop a community of loyalists. This community of loyalists will then help you to get more fan following. Ultimately, as mentioned above, this will help you to grow your business

Over time, the marketing paradigm has evolved greatly. A perfect example of this change is social media marketing. Due to the benefits it offers, more and more business today are using social media to market their business. In short, by ensuring active social media presence, you can increase your profits and make your business successful.

 

To discuss how Percento Technologies can enhanced your web presence; contact us here:  percentotech.com/contact

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Drone Traffic Control.

Today’s businesses are taking advantage of drone technology and many popular companies are testing drone delivery. From Amazon and Walmart to UPS and DHL, it seems like every company is exploring the use of this new technology.  With so many companies utilizing drones, there will come a time when it is necessary to manage their traffic flow.

Don’t expect these drones to deliver your pizza this weekend, though. Some reports estimate that even in 2020, drone deliveries will represent less than 1% of the commercial drone market. This is caused by the low battery life of these machines and also logistics challenges. Today’s companies aim to take claim their stake of the market by developing plans to organize this travel.

In 2016, the Federal Aviation Administration released rules governing commercial use of unmanned aircraft systems, also known as UAS. Operational rules limit factors such as line of sight, lighting, and speed. The regulations are aimed to not only promote sustainable growth within the industry but to also protect public safety. This showed their commitment to integrating these units into the airspace of current aircraft.

The key to the advancement of this management is to create communication between these devices. Companies are working on ways to create successful software which can use real-time weather data along with the movements of other drones to create the best path. This technology must also take into account restricted airspace, manned aircrafts, and obstacles such as cell towers and buildings.

One company who stands out in this field is AirMap. With investments from companies including Microsoft, Qualcomm, Sony, and Lux Capital, this company is setting its sights on gaining a strong control of the airspace. Currently, the company’s airspace management dashboard is used by more than 125 airports. With this success, it seems appropriate that they would translate their experience into this new technology.

Although there are no concrete rules governing the travel of these drones, there are many companies working towards this goal. Pursuing this control now will lead to more sustainable growth and a more successful product. We’re excited to see not only the future of the drone industry and the possibilities it will bring to businesses, but also the logistics and regulations behind this growth.

The World is changing.  For example; businesses are more and more looking to the cloud.  Let’s discuss how Percento can help your business.  Click Here to schedule a meeting.

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How to choose the right web hosting company.

To make your website visible to others, you need to publish or upload it with a web hosting service. A web hosting service is a service that provides space on the internet to websites. All Hosting services use web servers connected to a very fast network to store your website’s files. The most common hosting services on offer today include:

  • Shared Hosting
  • Collocated Hosting
  • Dedicated Hosting

Shared Hosting

A web hosting service connected to the internet where many websites reside on a single server is referred to as shared hosting.

Collocated Hosting

Collocated hosting puts the responsibility of the server on you. You can only house your server with a hosting facility once you’ve purchased it yourself.

Dedicated Hosting

You will not have to share the server’s resources with other website owners if you choose dedicated hosting. You have the entire web server to yourself in a dedicated hosting environment. Fast performance of your web pages is a major benefit of this type of hosting.

Choosing the right web hosting company

Today, all hosting companies offer the same standard features. Following are the standard features that you’ll get with most hosting plans.

Control Panel

Control panel allows you to set up, update, and customize your web site. You can access your site on the web server through control panel interface. In order to expand and upgrade it, some hosting service providers offer their own control panel.

Disk space

You generally won’t have to spend much for disk space since storage is so cheap nowadays. If the hosting service has a bigger plan available and you need to upgrade then you should always leave room for growth or change.

Bandwidth

The amount of data transmitted or received through a unit of time is Bandwidth. Visitors requesting and downloading the files present on your website consume bandwidth. So, when choosing a hosting service, keep in mind the number of pages on your website and the traffic you expect it to attract.

A Competitive Market

With so many hosting service providers available to you, you must carry out an analysis before choosing a hosting service. When making a choice, security, support, and good customer service is what you should look for. The most common server-supported network web hosting industry is Apache. Web site hosting, shared hosting, dedicated servers or Virtual Private Server (VPS) are the available hosting solutions.VPS costs only $50 a month while it costs between $ 50 and $100 for a dedicated hosting plan. Users usually look for hosting plans that support the programming languages they have a command over.

 

With so many hosting options available, it is important for you to know the things that a perfect web hosting company should possess.

 

For a representative listing of some of our latest website development projects; visit, www.percentotech.com/Websites

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Microsoft and Linux!

Microsoft has 42 years of experience in the technology industry and has achieved incredible success through their hard work, innovation, and support. This multinational company is on the forefront of development and is constantly seeking new ways to transform their products to become more user and developer friendly. Recently, Microsoft announced its merger with Linux which speaks to the company’s passion and potential.

Linux is an open source operating system which is based on Unix. This software is seen across smartphones, cars, computers, gadgets, and appliances. Because it is an open software, Linux is easily customizable and adaptable. There are multiple distributions to accommodate the needs of a variety of users and environments. Using Linux is a popular solution because it doesn’t require costly licensing or software and has proven to be reliable and user-friendly.

Microsoft joined Linux as a Platinum Member in order to better collaborate with the tech community and, specifically, its partners who are making big strides in development. By altering existing technology rather than creating it from scratch, developers have more time available to create new, innovative solutions for the existing technology. These developers will also gain the power to create products for Android, iOS, and Windows.

The following are some highlights of recently announced plans from Microsoft:

  • Further development and applications of SQL servers. These servers are secure cloud environments that utilize in-memory performance data to create advanced analytics and actionable insights. This allows users to develop applications with advanced features for multiple platforms.
  • The ability to design macOS apps with a new Visual Studio for Mac.
  • Azure App Service’s availability which allows for the use of Docker container images.
  • New technology to help developers analyze large volumes of data and turn it into meaningful analytics which are used to create intelligent and predictive applications.
  • Capabilities which help developers produce better quality apps on faster timelines. Testing and user analytics are used to give designers necessary feedback.

We are excited to see what products Microsoft will come out with now that it is embracing this successful new technology. Stay tuned to our blog to find out about more developments in this partnership and other tech related news.

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Tech Savvy City: Montreal, Canada?

Montreal is the largest city in eastern Canada, located north of New York, in Quebec. This city is located at the junction of two rivers making it a hub for shipping and tourism. Major companies including L’Oréal Canada, Shriners Hospitals for Children, and Cirque du Soleil call this city home because of its thriving economy. The city of Montreal has a rich history and an even brighter future because the emphasis they’re putting on innovative and sustainable technology is parallel to the advancements in technology.

Montreal’s Smart and Digital City Action Plan aims to provide public Wi-Fi, develop an ultra-high-speed multi-service network, attract innovation in their smart city economic cluster, as well as ensuring many other creative commitments. All of these initiatives are designed to create better technology and to improve the city’s services and systems. One major improvement Montreal utilized was making a more collaborative environment for businesses, institutions, and citizens to work in. This is achieved through programs such as a “citizen laboratory” which encourages citizen involvement and studies the effects of local politics on their cyberspace.

Montreal is working alongside private companies to employ the best principals for its infrastructure. All the private companies Montreal is supporting are working to better the city and work on advancement in public arts, urban farming, and technology. Even tech giants such as Microsoft and Google are investing in this city to further their research of artificial intelligence, or AI. One example of a company that Montreal is supporting is a company named Waze. Waze is a Montreal based startup using AI to benefit the city’s basic infrastructure. This company aims to install 2,200 traffic signals which will collect real-time data on street and traffic conditions. This technology aims to help route emergency vehicles around traffic and even spot potholes needing repair, city trees needing maintenance or trimming, and repairs needed in bridges.

These factors contributed to the recognition of Montreal for the 2017 Intelligent Community of the Year from the Intelligent Community Forum. This community is comprised of over 145 cities, towns, and regions internationally and helps cities become more advanced and sustainable. This award measures cities based on broadband, knowledge workforce, innovation, digital equality, sustainability, and advocacy.  There are a few steps a city needs to take to even begin to be nominated for this award. Cities must be nominated and make the Smart21 Communities of the Year in order to be considered. Then, the international committee reviews further questionnaires and interviews to narrow down the Top 7. After the committee reaches the Top 7, further interviews are administered and finally the winner is chosen.

By investing in the future of technology, Montreal is seeing more success every day. Their Smart and Digital City Action plan recognizes the importance of bettering the lives of the residents in the community. This Action plan allocates specific goals for the start-up companies to strive for to ensure they are constantly creating new ways for the community to operate and thrive. This growth has been recognized internationally and will lead Montreal to more investments from the world’s biggest tech companies. We can’t wait to see what’s next for Montreal and which communities adopt this level of commitment.

 

Percento Technologies International supports clients and their staff worldwide; with Help Desk services provided 24/7, 365 days a year.  Click Here to find out how we can assist your organization. 

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Understanding Online Loans and Their Benefits.

Today, you can obtain loans without ever stepping into a bank. In fact, technology has made it possible for us to obtain a loan from the comfort of our home. Though it is a convenient way to obtain a loan, you need to be extremely cautious when looking for online loans. Many people searching for online loans have fallen prey to scammers, so showing caution when shopping for online loans is crucial to find a legitimate online loan provider.

Comparing different lenders is far easier today than it has ever been though unlike previous times, in this day and age, you need to consider the secondary benefits of your potential lender in addition to the primary features offered by them. Also, it is important that the loan being offered has easily understandable terms and is transparent. Regardless of the secondary benefits it offers, an online loan is useful for many reasons. Following are some of them:

Convenience

As it is entirely web based, the online loan application/ payment process eliminates the need for you to visit a brick-and-mortar branch.

Multiple avenues and perks

In addition to the conventional way, you can obtain an online loan through peer-to-peer (P2P) lending. In P2P lending, numerous private investors back your funds. Also, if required, lenders may offer you additional benefits such as greater payment flexibility.

Avoid ‘hard pull’ of your credit

Most lenders will carry out a ‘hard pull’ of your credit when you apply for a loan. Such a procedure may impact your credit score. Luckily, online lenders are not part of the aforementioned lenders. Unlike other lenders, online lenders perform a ‘soft pull’ to check a potential borrower’s eligibility for loan and interest rate. Generally, a ‘soft pull’ has no impact on the borrower’s credit.

No pressure to buy other products

If you get a loan from a bank or other conventional lenders, your lender may pressurize you to open an account or buy some other product from them. Unlike loans from conventional sources, an online loan is limited to the loan itself and does not require a borrower to open an account or buy another product. This makes the life of the borrower easy.

 

The aforementioned benefits are a few of the many reasons to opt for online loans. Generally, the process of obtaining an online loan is quick and simple to complete. If approved, the loan is sent to your bank account within the same day.

With online loans, you can restore your financial health and gain financial stability. By gaining financial stability, you can reduce stress, improve your life, and ensure long-term success. Monetary recovery is by no means easy but with an online loan, you can start your journey towards financial stability and success.

 

Percento is considered experts in the financial industry with multiple staff members clearing through the US Secret Service process.  We proudly manage multiple bank, credit union and financial institutions.  Contact Us today to learn more!

 

Sources:  Investopedia | TheBalance | SimpleThriftyLiving | TataCapital

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HIPAA Breach Practices and Procedures

The Health Insurance Portability and Accountability Act of 1996, better known as HIPAA, is a national standard for electronic healthcare transactions and code sets, unique health identifiers, and security. These regulations aim to keep medical patients’ information secure. Companies including health plan providers, health care clearinghouses, and health care providers must follow these standards and procedures. If these companies fail to follow these regulations, they will face large monetary fines or even jail time.

Essentially, a breach is any act that compromises the security and / or privacy of protected information. This includes any access, use, or disclosure of information which threatens the financial, reputational, or other attributes of a protected individual. Exceptions to these regulations include: unintentional violations made in good faith and within the scope of authority, inadvertent disclosure between two authorized authorities, and disclosures made to people who authorities believe won’t retain the information.

When a breach occurs, businesses should adhere to the following process. It is important to keep record of these steps in order to demonstrate compliance. In the case of one of the above exceptions, businesses must document a risk assessment in regard to the incident, which demonstrates the probability of compromised data:

  • Individual notice: Depending on your contracts, businesses must reach out to affected individuals through first class mail or email to inform them of what breach occurred, what information was involved, the steps affected individuals should follow, and the violating company’s contact information. If there are multiple victims of whom 10 or more have out-of-date contact information, the company must post the notice on their website’s home page for a minimum of 90 days or provide notice in major print or broadcast media. Any incompliant businesses must create a phone number for customers to call to enquire about their specific information’s security which also must remain active for 90 days. All of these steps must be taken within 60 days of the breach’s discovery.
  • Media notice: If more than 500 residents are affected, businesses are required to notify major media outlets. It is recommended that this information is presented in a press release and required that it follows the same 60 day maximum timeline as individual notices. The information included should mirror that which is outlined in the individual notices.
  • Notice to the Secretary: Because this is a government regulated process, it is important for companies to also notify the Secretary of breaches. This form can be completed online on the HHS website. If more than 500 individuals were affected, the notification must follow the breach within 60 days, but if less were affected, annual reporting is acceptable.

It is required that businesses put in place written policies and procedures to protect patients’ rights and the businesses are required to train their employees on the HIPAA policies and procedures. Sanctions must be developed which impose appropriate punishments against noncompliant staff members. Here at Percento Technologies, we can help ensure your business’ HIPAA compliance is up to date and can increase your customers’ security. We have experienced specialists on staff, trained to help your business remain in line with these strict regulations. If you’re interested in learning more about how we can help you avoid costly breaches, give us a call today!

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