Why Data Analytics Is Important For Retail Businesses.

The aim of every retail business is attracting new customers, retaining existing customers, and selling more to each customer. To ensure this, a retail business needs to offer customers the products they want at the right prices. Moreover, it needs to ensure the right customer experience. In order to achieve the aforementioned objectives, many retail businesses today are using data analytics.

Customer sentiments and brand power are two major factors driving the retail industry. For this reason, data analytics is extremely important for businesses in the retail industry. The value of customer data is something you cannot afford to ignore whether you’re a small retail business or a big one. By understanding the sentiments of customers, retail businesses can increase their value and thrive in this competitive world.

Information is power: the sooner you understand this, the better it will be for you. The retail industry has been revolutionized by the abundant product information available to consumers around the clock. Today, consumers can use the data available online to research, compare and buy products from anywhere at any time. Thanks to the retail data available online, shoppers can make informed buying decisions. As seen above, information is helping shoppers to make better buying decisions. Secondly and more importantly, it is changing the game for retailers and brands.  By using retail data analytics to uncover and interpret online and in-store shopper patterns, retail businesses can stay ahead of shopper trends.

The Relevance Of Data In Retail

Considering that retail businesses run mostly on trends, it would be foolish to ignore the relevance or importance of data in retail. The prevailing customer sentiments determine the latest trends, the repeated trends, and the trends that do not work. Trends can be long, medium, or short-term. For this reason, data gets quickly recycled in the retail industry.

Today, successful retail businesses rely on solid facts, metrics, and up-to-date data to make key business decisions. There are a number of things that make data analytics a retail business necessity. Following are some of them:

Improved Customer Experience

In order to predict the needs of shoppers and provide uninterrupted customer experience, retail business use data analytics to make potent, customer-centric decisions. By allowing you to know which buyers are buying which products, data analytics can help you to improve customer experience and loyalty. Moreover, you can use the shopper data to personalize your marketing. According to the experts, businesses can improve customer satisfaction, customer engagement, repeat purchases, customer referrals, customer loyalty, and revenues by delivering a seamless shopping experience.

Better Strategic Decisions

Often, the functions of retail businesses work in silos. This means that their data insights are splintered and seized in pockets across the company. Until you fuse and combine all of your business data, you won’t be able get a wide-ranging view of business results including growth strategies and consumer trends. By consolidating your data and using a single, trusted information source, you’ll be able to make better strategic business decisions. Moreover, by using a retail dashboard, you will get an overview of important metrics such as promotion and pricing.

Improved Operational Performance

By allowing them to monitor demand in real time, retail data analytics helps retail businesses to ensure that their bestselling products do not go out of stock. Moreover, data analytics allows the aforementioned businesses to identify opportunities, popular items, and seasonal trends and adapt their replenishment, forecasting and marketing tactics. All of this results in improved operational performance across all channels.

Why Data Analytics is Important for Retail Businesses

If you want to maximize profits and gain customer loyalty then you must understand your customers better. One of the best ways to do this is using data analytics. Today, big retail businesses use data analytics at all stages of the retail process. They are using data analytics to forecast future demand and sales, track emerging popular products and optimize product placement. Considering what’s just been said, every retail business should consider using data analytics. Following are some of the reasons data analytics is important for retail businesses.

Cost Reduction

By identifying the more efficient ways of doing business, data analytics can help retail businesses to lower costs.

Demand Prediction

Retail businesses can find out the areas with high demand by getting a good understanding of the buying trends of customers. To find out the customers buying trends, retail businesses need data analytics. By using data analytics to understand the buying trends of customers, retail businesses will be able to identify the areas with high demand. This is turn will help them to predict demand and improve inventory management.

Forecasting Trends

In order to understand the current trends, retailers today can use a number of advanced tools at their disposal. By using data analytics, businesses can forecast what trends need to be promoted and what trends need to be ignored.

Developing New Products and Services

Thanks to data analytics, businesses today can ascertain customer satisfaction and needs. The ability to gauge the needs and satisfaction of customers and give them what they want is encouraging many companies to develop new products and services to meet customer needs.

The Omni-Experience

The final and probably the most important reason data analytics is important for retail businesses is the Omni-experience. The main purpose of using data analytics is ensuring an interrupted experience for everyone involved. Data analytics can help retailers to get maximum efficiency in all departments of the company.

In order to understand the desires and sentiments of customers, you need data. In today’s competitive world, you have two choices: use data analytics to better understand customers and maximize profits or ignore the importance of retail data and run the risk of becoming obsolete.

To discuss how we can assist in the management of your Big Data; contact us:  800-614-7886 or percentotech.com/contact

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Facebook’s Journalism Project

With 1.86 billion users worldwide, it is no surprise that Facebook is the world’s most popular social media site. Out of these users, 1.15 billion of them access their mobile platforms daily. This demand makes it obvious that this is a great platform for journalists and content creators to share their content and for users to receive information. Facebook aims to foster this journalistic growth through their Journalism Project. This includes efforts to produce a collaborative development of news products and provide training and tools for both journalists and regular users.

To better accommodate the need for interactive and targeted news, Facebook partnered with a variety of news organizations to create a more refined product. They are working to hear from both US and international based companies on best practices and ideas for growth. Developers from Facebook are also increasing the number of Hackathons they host, allowing them to learn from developers currently working with news organizations.

Currently, platforms such as Live, 360, and Instant Articles are the most popular for these news organizations. Instant Articles is in the testing phase of providing packages of articles to more engaged followers.  Engagement will also be increased through the focus on increasing the amount of their partners’ subscribers, attained through simple links within Instant Articles. The team also recognizes the importance of local news and is working on ways to support and promote smaller companies.

In order to provide the most supportive environment for journalists, Facebook will begin offering e-learning courses in addition to their existing newsroom training. These will cover the products, tools, and services that benefit these creators. To further this effort, Facebook has partnered with Poynter to design a certificate curriculum. (This is not yet available.) Another strong partnership that Facebook boasts is one with First Draft News and 80+ other successful publishers. This partnership aims to provide a means for verifying and publishing content obtained through social media, including eyewitness testimony, images, and videos. Additionally, by working with CrowdTangle, Facebook has given the publishers access to important metrics. This helps writers find content, measure performance, and identify influencers.

In today’s day and age, no matter how many measures are in place to promote the growth of successful news organizations, there will still be a significant amount of “fake news” stories. In order to create a more meaningful product for users, Facebook will provide training and tools for users to find news stories from sources they trust and communicate more effectively with these partners. Research is still underway on the proper way to train users on news literacy. While this program is in development, Facebook is producing PSAs alongside the News Literacy Project. Also, Facebook is supporting the International Fact-Checking Network at Poynter’s service of non-biased fact-checking of media. If users do come across hoax stories, there will be a simpler way to report them. The producers of this “fake news” will also be affected by efforts to reduce the financial incentives that they benefit from.

Now more than ever, people are relying on social media to inform them of news about politics, celebrities, and more. It is admirable that Facebook recognized its position as the top social media provider and developed a plan to provide the most trustworthy and user-friendly news. We look forward to hearing more about these efforts and the transformation of the way news is presented, analyzed, and accessed. Stay tuned to our blog for more news on the industry, company achievements, and more!

For information on how Percento can assit with your web development project and promotion: Call 800-614-7886 or visit: percentotech.com/contact

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Top 4 Technologies Driving The Digital Workplace

The digital revolution isn’t coming, it has arrived. This is something businesses must understand if they want to survive and thrive in today’s digital-first environment. Today, it is extremely important for businesses to find out how they can better utilize their digital workplace. If you don’t want to be left behind then you need to act fast.

Today, the workplace is much more than space that employees occupy during office hours. An environment that’s always connected, today’s workplace makes everything employees require instantly available. Following are the three reasons the workplace has changed at an accelerated pace in the past ten years:

An Ageing Workforce

The first and foremost reason the workplace has changed rapidly in the past ten years is the ageing workforce. Baby boomers are retiring and they are taking a considerable amount of information with them. For businesses, this is a problem because without the aforementioned information, they cannot lay the foundations for the future workforce.

Information Overload

Today, a significant amount of data is created each day. The exponential growth of information has made it difficult for businesses to determine what they require and when they require it.

The Need To Work Faster

Today, the work environment is extremely fast-paced. In such times, employees need to collaborate better and work faster to meet deadlines and finish their jobs. Intranets have helped businesses considerably in this regard but digital workplaces are the need of the hour.

Understanding The Digital Workplace

The digital workplace has allowed the workforce and upper management to collaborate and communicate in many new and effective ways. Today, businesses can share knowledge across the organization as the aforementioned workplace has made it possible for them to combine productive business relationships beyond the natural work groups. In order to manage the changes brought forth by the digital workplace, many businesses are implementing a digital workplace strategy.

The aforementioned workplace is transforming employee experience and breaking down the communication barriers by intelligently combing the technologies already used by businesses. This in turn is helping businesses to promote innovation, growth and efficiency. However, businesses can achieve the aforementioned benefits only if they implement a digital workplace strategy capable of driving true change within the organization. Basically, you need to create a digital workplace that can be customized to your company’s liking. Following are the four qualities of a good digital workplace:

Holistic Workplace

The intranet and its associated tools and applications shouldn’t not be the only things making up the digital workplace.  Instead, the digital workplace should be a holistic workplace that includes the physical workplace, business systems, connectivity and all productivity tools.

Coherent Workplace

Generally, in a large organization, countless projects are underway at the same time. Often, these projects can flap and cause uncertainty. For this reason, coordinating the elements of a digital workplace to allow them to deliver the required project results is important. To ensure this, you may need to allocate resources.

Usable Workplace

Great capabilities are available to your employees at the tip of their fingers. They only need to find out and understand how to make use of them. A usable workplace ensures simple and seamless user experience that match actual employee behaviors and working practices.

Productive Workplace

As a result of the platforms, tools and assisted environments that help employees to perform their job, personal productivity is one of key features of the digital workplace.

The four qualities mentioned above make up a good digital workplace. There are many reasons to adopt a digital workplace including attracting talent, increasing employee productivity, increasing employee retention, and improving communication. Let’s now take a look at the 4 technologies driving the digital workplace.

4 Technologies Driving The Digital Workplace

Technology is changing everything around us including the workplace. Following are the top 4 technologies driving the digital workplace:


The social networks used by organizations, enterprise social networks or ESN have made social collaboration in the organization easy. One of the most popular tools for business communication today, enterprise social networks is expected to have more than 600 million users by 2020.


BYOA and BYOT are popular concepts in the digital workplace. Today, the workforce is ready and willing to bring their own technology (devices and apps) to the workplace for work purposes. This is a growing trend as employees feel empowered when they’re allowed to use their own technology for work.

Video Technology

The increase in network and internet speed has allowed people to use videos for real time communication. Today, real time video communication is considered essential for running a business. By helping the workforce to stay efficient, productive and engaged, video communication is driving the digital workplace. Evident across the organization, video communication applications can be seen in product development, training & development, the adoption of the latest communication tools and marketing.


One of the most popular trends in today’s digital workplace, wearables in organizations is fast changing the workplace. Considering this, it is safe to say that wearable devices will make a permanent place for themselves in the office soon. Experts believe that in the not so distant future, a number of wearable devices will feature on the work floor in organizations.

Today, you will witness wearables in the workplace in health and wellness, access control and safety monitoring. According to the technology experts, future workplaces will feature wearables such as fitness trackers, smart watches and smart glasses. Whether that actually happens or not is something we’ll have to wait for.

The digital revolution has changed how things are done in the workplace and the aforementioned technologies are driving the changes in today’s digital workplace.


For information on how we can help your organization move to the digitial workplace, Contact Us today:  800.614.7886 or visit percentotech.com/contact

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Google Targeting Bad Advertisements.

Since 1998, Google has determined the importance of pages around the entire World Wide Web and organized this vast amount of data to give users a simple way to prioritize information. Today, the company has over 60,000 employees and operates websites such as YouTube, Android, and their original search engine.  Marketers love the ability to advertise on Google and its partner sites, and are able to target customers via keywords, topics, placements, demographics, locations, and devices. With these capabilities, hackers and other organizations can sometimes use these services to take advantage of web users.

Last year, Google blocked 1.7 billion “bad ads” and removed many websites from their search results.  Some of these ads were created to mislead customers on products or the purpose of downloads. Other banned advertisements include payday loans which have interest rates above 36%. This move in particular, affecting five million ads, was predicted to cause millions of dollars in lost revenue. Google also took their own stand against “fake news”, or websites which claimed to have certain stories but took users to their sales websites. Other removed websites were designed to impersonate legitimate news organizations or misrepresented their content.

A large portion of these banned ads included malware, which is software with the ability to damage or disable certain applications, software programs, or even infrastructures. Advertisements that were illegal because they were for counterfeit goods or violated healthcare or gambling laws accounted for a larger portion than they did in 2015, and Google worked hard to remove those as well.

Other changes to Google‘s advertisements debuting this year include:

  • Removing support for flash ads.
  • Removing the converted click metric which advertisers used for measurement of their ad’s success. This will be replaced with a more sophisticated metric.
  • Increasing text capacity in advertisements.
  • Introducing bulk editing features.
  • Introducing local search ads to Google Maps.
  • Introducing responsive display ads which will be created by Google to adapt to their placements.
  • Allowing users to bid on devices differently.

We look forward to seeing how Google will continue to innovate their processes for filtering advertisements and content. As illegal, misleading, or harmful content becomes easier to disguise, the company will have to develop a strong defense method. Stay tuned to our blog for more information on industry news, company achievements, and more!

For more information on how Percento can help your organization with your web presense, visit:  www.percentotech.com/Websites

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6 Digital Payment Options every small business should consider

Today, it’s extremely important for businesses to offer as many payment options as possible to their customers. By doing this, businesses will give payment choices to customers and capture every sale they make. The payment options that you need to offer your customers include cash, checks, credit cards and online/digital payments. However, in today’s digital age, your focus should be on the digital payment options.

Whether you run small coffee shop or a big retail chain, a digital payment option can ensure the future success of your business. Safe money transfer is what a digital payment option enables. Accepting credit card involves a lot more than a simple payment transaction: you must always keep this in mind. Using a digital payment-processing option is smart way to make money transfer and fulfill all your payment-processing needs. With a digital payment option, you can accommodate all types of customer payment requests. Moreover, you can use the digital payment option to gain real time access to payment related information. Following are some of the benefits of using a digital payment option.

Ability to serve various geographical markets

A digital payment option provides multi-site and multi-currency capabilities. This is turn enables you to serve various geographical markets.

Flexible money transfer

You can accept many different types of credit and debit cards as well as other electronic forms of payment with a digital payment option. Additionally, the digital payment option supports card payments for recurring and installment billing. All of this ensures flexible money transfer.

Minimize or eliminate fraud

Minimizing or eliminating fraud is a major benefit of using a digital payment option. Digital payment options help you to prevent fraud by performing card related encryption, authentication and verification.

Ensure excellent customer service

Delivering excellent customer service is one of the foremost reasons to use a digital payment option. Providing ample service and exceeding expectations are two things businesses do to ensure customer loyalty. You can significantly reduce customer wait time by using a digital payment option. Moreover, you can use it to process almost all types of payment methods. Finally, you can use the digital payment option to review transactions immediately in order to reduce or eliminate mistakes. All of these things help you to ensure excellent customer service.

Increase profitability

You can increase your business’s profitability with digital payment options. By allowing you to accept multiple credit card types and even mobile payments almost immediately, a digital payment option helps you to increase customer order size and ultimately profitability!


As seen above, there are many benefits of using a digital payment option for your small business. Thanks to the advancement in technology, hundreds of digital payment options for businesses are available today. Since so many digital payment options for businesses are available today, choosing the right digital payment option for your business can be difficult. To make thing easy for you, we’re going to look at the 5 digital payment option every small business should consider.

6 Digital Payment Options Every Small Business Should Consider

As mentioned above, there are hundreds of digital payment options for businesses today. For this reason, choosing the right digital payment option for your small business can be difficult. To make things easy for you, following are the 6 best digital payment options for small businesses.


PayPal is a digital payment option that you probably already know about. Today, many small businesses use PayPal as the standard way for accepting payments from customers digitally. Using PayPal, customers can buy an item from your website. When you use PayPal, visitors to your site are directed to a page where they can pay you in a number of ways. Using PayPal, you can create, receive and send payments.


You may or may not have heard about due but this digital payment service is one of the best digital wallets for businesses available today. Using this digital payment service, you can easily transfer money to another business in the United States. Moreover, you can use Due to process credit cards to receive payments. Other benefits of using this digital payment option include charge-back protection, reports and analytics and prevention of fraud.


The number one competitor of PayPal, Square is a website where businesses can list and sell their products and services. Using square, you can send and receive payments on invoices. Finally, your customers can use this digital payment option to complete their transactions.


Property of Chase, Paymentech is a digital payment option that allows businesses to accept payments from customers online, in store and via mobile devices. Paymentech accepts a number of payment methods including electronic checks, PayPal and credit cards. Other benefits of using this digital payment option include online reporting and prevention of fraud. Also, using this digital payment option, you can receive money from virtually anywhere in the world.


In many ways, Dwolla is a unique digital payment option. Using this digital payment option, you can send and receive payments through email. It is important for you to know that you cannot accept credit card payments with this payment option. However, you can run the app when using another card reader.


The final digital payment option on our list is Elavon. This digital payment option is designed specifically for small businesses. Using this digital payment options, you accept electronic gift cards, electronic checks and debit/credit cards from customers. Moreover, this digital payment option works with Samsung Pay, Android Pay and Apple Pay. Finally, Elavon offers charge-back protection and detailed reports.


To stay competitive, you must offer as many payment options as possible to your customers including digital payment options. The aforementioned digital payments options are 6 digital payment options that every small business should consider.


For assistance on how we can help your organization put electronic payments technology or eCommerce website in place; Contact Us!


Sources: Digital Payments | Small Business Trends



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How Amazon Is Dominating The Market

Amazon.com is a Fortune 500 e-commerce company who is dominating the market. Founded in 1994 in Seattle, Washington, the company originally sold books. Today, they sell everything from silverware to shoes and have a subscription service, known as Prime, which allows users extra perks. The Prime subscription is so popular that some estimate there are more than 66 million subscribers. This could be because the company considers itself “customer-obsessed” or that there are such a large number of retailers utilizing this site, and today’s blog will dive deeper into the reasons for this success.


Amazon prides itself on its company culture and provides numerous opportunities and benefits. Although the company has been criticized for its expectations being unreasonably high, that claim was later refuted. Benefits include quality healthcare and finical compensation as well as employee assistance programs which include child and elder care and adoption expense reimbursement and also time off programs that include generous parental benefits. Today, the company boasts over 269,000 employees worldwide.


Amazon has almost 200 facilities around the world and 54 facilities in North America alone. The company also has “one of the most advanced fulfillment networks in the world” to help their retailers meet shipping needs. This is necessary for many retailers because many products are available for two-day shipping with free returns to Prime members.

Specialty Products

Amazon Dash Buttons

In order to make ordering easier than ever, Amazon offers Dash Buttons which are physical buttons customers can push to order household and office items, groceries, baby and pet items, and more. These devices are WiFi-connected and are exclusive to Prime Members so the products will arrive within two days and have free shipping.

Web Services

Amazon Web Services is a cloud platform that provides more than 70 services. These include storage, security, analytics, mobile services, game development, and more.  With this amount of capabilities, the company is able to support 1 million + customers in almost 200 countries. Companies using this include enterprises such as Expedia and Kelloggs, Start-ups including Airbnb and Spotify, and public companies such as the Public Broadcasting System and Center for Disease Control.


The company has its own brand of affordable products such as USB cables, power strips, and batteries. This allows them to generate more revenue and customers appreciate the lower cost of these items.


Although this selection is not yet available in all markets, AmazonFresh offers grocery delivery service including fresh fruit, dairy and eggs, household supplies, and more. The company even delivers prepared foods including salad kits and a variety of meal kits. Shoppers can choose their own delivery times to ensure the food is kept at proper temperatures.

Amazon allows users to stream and purchase music, movies, and shows, some of which is created. The original content has even received Emmy Awards. Because of this success, the company is accepting scripts and ideas from aspiring writers as well as WGA members. AmazonStoryWriter is a free, cloud-based screenwriting app developed by the company that allows users to store, access, and share their work more easily and create content that will be automatically formatted.

Amazon WarehouseDeals

For all the bargain shoppers, Amazon created a way to access deals on open-box and pre-owned products. These items include cellphones, computers, home products, video games, and more! Even though these products are bargains, most are still eligible for the traditional return policy and Prime’s free shipping.

Amazon Cash

For users who want to use cash rather than a credit card for Amazon products, Amazon has created AmazonCash. This allows users to receive a personal barcode which can be accessed via mobile or printed and loaded at select retailers.

For information on how Percento can assist with your eCommerce website:  visit percentotech.com/websites

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Best Smart Home Devices of 2017!


2017 is has been dubbed “The Year of Artificial Intelligence” because this technology is expected to see great advancements.  Homeowners love the ability to control more items by voice and smart phone, as well as the ability to leave some tasks to be handled by robots! As this technology is becoming more popular, there are a variety of products to choose from. This list highlights some of our favorites:

Best Smart Speaker: Amazon Echo

This device does more than just relay information on current events and commute estimations and tell jokes. Users will enjoy the ability to stream music through its immersive 360º omni-directional audio and control the machine with their voices, which can be recognized across the room even when music is being streamed. This voice control also allows users to perform tasks such as ordering food and calling car services. All of these perks are great, but we really enjoy the Echo’s capacity to connect to and control smart homes. Gaining the ability to control lights, switches, thermostats, and more will not only create a more user-friendly home, but also a more efficient one. That is because the device learns and adapts to behaviors and can program customized settings of your critical systems.

Best Smart Thermostat: The Nest

Speaking of efficiency, today’s thermostats have the ability to connect with applications, learn behavior, and connect with other systems. The Nest can be controlled via the thermostat itself, as well as via smartphones, voice, or smart speaker. This product works seamlessly with other home systems and is especially benefited by remote sensors which reduce the amount of hot and cold spots within the room. Another perk we enjoy is a customizable screen which recognizes movement and brightens its display to show time, temperature, or weather information.

Best Smart Home Hub:  Samsung SmartThings

This product was bought by Samsung and a second generation was released with added features and capabilities. It is able to control a number of home devices including lights, speakers, locks, thermostats, and more. Users can easily control this device through an app or smart speakers such as Amazon’s Alexa. Our team especially enjoyed the ability of this device to be set to certain times or settings to best fit your schedule. For example, users who typically return from work at 5:30 pm can set their home to have the lights on and AC running when they return home without having to leave them running all day. By connecting multiple systems, a more efficient home environment is created which drives down energy bills.

Percento is a Professional IT Consulting and Management Firm.  We are 100% All Things Information Technology.  Find out more About Us.  percentotech.com/company/percento

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SnapChat’s Market Success!

SnapChat’s Market SuccessSnapChat is a mobile app that allows users to send and receive pictures that are deleted after a certain period of time. Users enjoy geotags which add a location stamp to the pictures, as well as filters and special effects which add to their picture quality. They can also enjoy private messaging hosted through the app, as well as cloud storage for images, and news feeds from popular outlets. This app was so popular that the creators also released Spectacles, which are sunglasses with built in cameras that sync to the app. Other products the company released include backpacks and playing cards.

Finally, the parent company, Snap Inc., decided to become public in order to leverage their following to create a better brand. This stock has proven to be just as popular as the app, which is why it was the second-largest technology IPO in US history. What was the highest? You guessed it—Facebook! Actually, Facebook and Alphabet Inc.’s Google division both previously bid on the company unsuccessfully. With a high share price of $28.25, it is easy to see the success of this stock.

This success has driven up the company’s value, which is estimated at up to $40 billion. This means the company’s co-founders Evan Spiegel and Bobby Murphy will soon be worth millions. For the company, that means the ability to pay back investors and a great deal of leverage to expand. Investors will hopefully benefit from strong returns once the company utilizes the funding to improve.

This popularity was shocking to some after the company reported a loss of $414 million in 2016. Also, there is a lack of advertising power as the demographic is smaller than other competitors such as Facebook and the product is only accessible through a mobile app. Advertisements include sponsored geofilters, sponsored lenses, and snap ads which are available in article, app install, long-form video, and web view formats. This is also one of the first IPO releases that doesn’t give purchasers any voting power. However, the lack of voting power means users don’t need to worry too much about major changes within the app.

Overall, only time will tell the success of Snap Inc’s public release. Investors are hopeful that the large amount of investment will lead to stronger advertising power and more growth. However, a slowing user growth and revenue loss pose big threats. Stay tuned to our blog for more information on this tech giant’s growth, more industry news, and company highlights!

Contact us on how we can assist with your new website or mobile app:  percentotech.com/contact

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How Artificial Intelligence Is Advancing In 2017!

Artificial intelligence, or AI, is the process of computers and machines simulating human intelligence. This can include learning, reasoning, and self-correction. Today’s machines are able to drive cars and serve as in-home assistants, among many other tasks. While we know that robots will never be able to function in the same way humans do, this technology is predicted to make a lot of strides in 2017.

AI is giving machines the capabilities to learn from behaviors without specific instructions or examples. Recently, this was tested through a game of Go. This game has been challenging for computers to play because it doesn’t have strict guidelines or a simple way to measure progress. However, one team created a machine, known as AlphaGo, which was able to beat the game’s 18-time world champion. In 2017, this ability will lead to the ability to more accurately and safely deliver products such as autonomous cars and industrial robotics. One company leading the way in this field is Google ps://environment.google/projects/machine-learning/, who is building significantly more efficient data centers.

Generative adversarial networks, or GANs, are made of two models: one which learns from a set and another which deciphers between real and fake data. This creates increased abilities as it allows machines to use supervised learning to create guidelines for its unsupervised learning. This can be used to create realistic images, design things like 3-D videogame backgrounds, and enhance low-quality images. In 2017, this method of learning will increase the speed and depth at which machines learn and therefore create more applications for robots.

Currently, we can easily control AI technology such as Apple’s Siri and Amazon’s Alexa with our voice. However, it has been difficult to teach machines about all the nuances and slang within each language. It seems that language is not something that can easily be taught. But, with AI’s ability to learn both through set guidelines and analysis, it will make strides this year to produce more lifelike communication and can act based on lessons learned from past behaviors.

With such advanced learning techniques, it is hard to comprehend the advances AI will make in the next few years. As this industry is gaining momentum, we look forward to seeing the products that will benefit our lives. Stay tuned to our blog for more updates on AI products, industry news, and company achievements!

To discuss how Percento can be a resource for your organization; contact us:  percentotech.com/contact

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The Best Business Analytics Platforms.

These days, terms such as “business intelligence” and “big data” are used frequently by business people. One of the biggest parts of operating a successful business is collecting accurate performance data and analyzing it correctly. Businesses of all sizes can benefit from implementing business analytics software’s ability to not only store data in an intelligent way but to present user-friendly reports on that data. This blog will explore different platforms used to support, manage, and analyze this information.

IBM Analytics


This company offers SPSS which performs predictive analytics, IBM DB2 which manages databases, IBM Congos Analytics which governs and creates reports on data, IBM BigInsights offers Hadoop, and IBM Planning Analytics which helps users analyze financial performance. IBM Machine Learning uses self-learning behavioral models to analyze real time data and trends to get the most useful information possible from your data.


$79.95 per 400,000 actions per month (free under 30,000 actions)

Users love this platform’s ability to track their customer data through email, mobile, web, and more. This will provide valuable insight on a live dashboard which presents real time data through customized analytics, retention reports, and more. Your company’s social media websites such as WordPress, HubSpot, DropBox, and more can be integrated into this platform through a simple code. Each customer will have their own profile and the analytics are customizable so users can analyze the information that is most useful to their sales.


Pricing varies

Users will love having the ability to drag & drop information to create dashboards which can quickly analyze data. The addition of third party plugins only requires a few simple clicks. Administrators will appreciate this platform’s implementation which can be done within hours or days rather than weeks or months.  This is also due to the fact that they are dedicated to customer service and will support 1,000 users on a single machine.

Jinfonet Software

Pricing Varies

This platform is user-friendly as it has both drag and drop and drop down menu features. Users will enjoy being able to simply scale the data to accommodate different timelines and products. JReports are even available for use on mobile. Not only can business users see this data, but it can also be easily communicated to customers.

BOARD International

Pricing Varies

BOARD considers itself a decision making platform because it analyzes data from various sources into a data repository which the entire organization can access. Not only does this platform provide business intelligence, but it also provides performance management which helps with planning and control cycles. Because there are multiple features, the entire organization benefits from the software and can use it to better their practices.

To discover how Percento can help your organization from an IT perspective; visit: www.percentotech.com

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