In an era where internet usage exceeds over two billion users each day, having a strong online presence is not just important, it is critical. Here are some website strategies that can improve your online presence.
Today, it is essential for your business to have a strong online presence. Whether it is a website, a social media page, an ecommerce platform, or a combination of all three, having an online presence will help your business to reap rich rewards. Even if you’re not running your business online, your customers and prospects expect to find you online. If they can’t, you’d lose out on the opportunity to get the word out about your business and increase your customer base.
Why Building a Strong Online Presence is Crucial?
More and more people are turning to the internet to get information on a business or make a purchase with them. The best thing about the internet is the possibility for all businesses to develop their own website for minimal startup costs, making a distant business dream an attainable reality. Today, your online presence is comparable to your typical ‘brick and mortar’ storefront of the past. This makes it crucial to have a solid web presence, starting with your website, to attract and retain customers.
Strategies to Improve Your Online Presence
If you already have presence online but are struggling to get the word about your business out there, then you may want to try the following website strategies to improve your online presence.
Create a Professional Website
This is most essential when trying to improve your online presence.
When building a strong online presence, the first step should be designing a website that highlights your quality and professionalism. Today, there are tools that make it easy to create a great looking website. These tools require no design or coding knowledge and provide you with a wide range of templates and design tools to choose from.
While you can use the available tools to build a user-friendly, well-designed website, you will have to keep the four building blocks of a great website in mind to ensure that your website looks great. Following are those four building blocks:
As the adage goes, “The first impression is the last impression”. People who visit your website make a judgment on your business within the first few seconds of arriving at your website. Some of the things that impact the impression include colors, images, and even spelling and grammar mistakes. By paying careful attention to visuals, put your best foot forward to imprint a great response. If you need assistance in the design process, there several excellent tutorials online. However, taking help from a professional is recommended.
Compared to the 42% using it on their desktop, the internet is accessed via a smart phone by 51% of the connected population. This number is expected to increase in the coming years. Considering this, it is important to ensure that your website is responsive on smart phones and other mobile devices. Consumers almost immediately leave a site that is not ‘user friendly’, resulting in loss of leads and potential sales for the business. So, ensure that your site is responsive wherever it may be accessed: smart phones, tablets, desktops etc.
Typically, a visitor will stay on your page for fifteen seconds before they navigate to another site. This makes it crucial to have a site that instantly captures the attention of a visitor. This also helps keep the visitor longer on your site. If you engulf them in irrelevant images and flowery phrasing, your visitors won’t take long to leave your site. Make sure you clearly communicate value through your text and images as this will help you to increase conversions.
Whether it is text, images, audio or video, the content on your site should be engaging. It should resonate with the visitor, spark an interest that will get you repeat business, and establish your site as an authority in your niche with whom customers would want to business. There are two types of content that you should strive for: fresh and evergreen.
Fresh content is the new content that you create and post to your site. The evergreen content is the content that is usually informative and always remains fresh—it educates new site visitors and is a useful resource that repeat visitors can refer to.
While many people have a visually appealing website, it is one without an active blog. This is a mistake you cannot afford to make today. If you inform people about your business, what services you offer and who you can help, they are more likely to return your site for more of the same. A great way to provide visitors with the above information is blogging. The more you blog, the more people who about your business and this increase their trust in your business, establishing you as an authority in your niche and helping you sell more of your products and/or services.
Increase your Google PageRank
Building the aesthetics, responsiveness and content of your website is great, but if customers can’t find you online, all those efforts will be nothing but a waste of time and money. Google ranks pages on a scale of 1-10, with 1 being the worst and 10 being the best. It does this with the help of an ‘algorithm’—an engine that measures the quality of your site.
The engine is called ‘PageRank’. There are ways to increase your PageRank including having other sites link back to you and getting a professional to optimize your site for search engines. The higher your website ranks on google, the more popular people will perceive it to be. This can only be good for your business.
Want to know more about how you can improve your online presence? Then get in touch with us today!
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