In case you’ve been living under a rock, support for Windows XP is ending on April 8. Corporate America is probably aware of this more than any single entity, pushing up demand in an otherwise shrinking PC market.
“Corporate PC demand within mature markets (US, W. Europe, Japan) improved materially in [the fourth quarter], growing +10% y/y versus a +5% y/y growth in the previous quarter,” Citi said in a research note released Thursday night.
The note continued. “This was partly attributed to corporate customers upgrading their hardware (along with an OS upgrade) ahead of the Win XP expiration in April this year. PC OEMs are generally optimistic that such upgrades will continue into 1Q14.” More